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EmpathizeEmpathize –– DefineDefine
NeedNeed
Design Thinking LabDesign Thinking Lab
AssignmentAssignment
Author: Marcel ZapataAuthor: Marcel Zapata
Date: August 2013Date: August 2013
She is finishing Power ElectronicsShe is finishing Power Electronics
Engineering mayor.Engineering mayor.
She will be looking for a job on a 3erdShe will be looking for a job on a 3erd
world country, which is the majorworld country, which is the major
producer of copper of the world.producer of copper of the world.
STATEMENT: She needs to get aSTATEMENT: She needs to get a
prime class job as junior engineer onprime class job as junior engineer on
a copper mine. Two months aftera copper mine. Two months after
getting her degreegetting her degree
After finishing my career IAfter finishing my career I
wan to workwan to work
I want to work on miningI want to work on mining
industryindustry
The average time to get aThe average time to get a
job is 2 monthsjob is 2 months
I need a decent salaryI need a decent salary
I will send C. Vitae to get aI will send C. Vitae to get a
jobjob
I miss practical education,I miss practical education,
after years of studyafter years of study
everything is theoryeverything is theory
If I do my homeworkIf I do my homework
of sending resumes Iof sending resumes I
will get a job withinwill get a job within
average timeaverage time
My network is enoughMy network is enough
to get a good jobto get a good job
I am better or equal toI am better or equal to
my male fellowsmy male fellows
She has a network ofShe has a network of
classmatesclassmates
She has internshipsShe has internships
on mining companieson mining companies
Se has studied C.Se has studied C.
Vitae from friendsVitae from friends
and older Engineersand older Engineers
Afraid that onlyAfraid that only
theoretical studiestheoretical studies
are enough to get aare enough to get a
good jobgood job
That she will beThat she will be
offered a job outsideoffered a job outside
of her preferences,of her preferences,
and that becauseand that because
economical need sheeconomical need she
will have to accept itwill have to accept it
Last year femaleLast year female
EngineeringEngineering
studentstudent
Get a good JobGet a good Job
as Electronicas Electronic
EngineerEngineer
Economic needEconomic need
IndependenceIndependence
PridePride
Economic needEconomic need
Independence (Independence (
In Chile you liveIn Chile you live
with yourwith your
parents untilparents until
finishingfinishing
University, theyUniversity, they
pay yourpay your
education)education)
Pride (femalesPride (females
are paid lessare paid less
than male)than male)
UniversityUniversity
education need aeducation need a
connectionconnection
between realbetween real
world (factories)world (factories)
and class roomsand class rooms

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Empathize – define

  • 1. EmpathizeEmpathize –– DefineDefine NeedNeed Design Thinking LabDesign Thinking Lab AssignmentAssignment Author: Marcel ZapataAuthor: Marcel Zapata Date: August 2013Date: August 2013
  • 2. She is finishing Power ElectronicsShe is finishing Power Electronics Engineering mayor.Engineering mayor. She will be looking for a job on a 3erdShe will be looking for a job on a 3erd world country, which is the majorworld country, which is the major producer of copper of the world.producer of copper of the world. STATEMENT: She needs to get aSTATEMENT: She needs to get a prime class job as junior engineer onprime class job as junior engineer on a copper mine. Two months aftera copper mine. Two months after getting her degreegetting her degree
  • 3. After finishing my career IAfter finishing my career I wan to workwan to work I want to work on miningI want to work on mining industryindustry The average time to get aThe average time to get a job is 2 monthsjob is 2 months I need a decent salaryI need a decent salary I will send C. Vitae to get aI will send C. Vitae to get a jobjob I miss practical education,I miss practical education, after years of studyafter years of study everything is theoryeverything is theory If I do my homeworkIf I do my homework of sending resumes Iof sending resumes I will get a job withinwill get a job within average timeaverage time My network is enoughMy network is enough to get a good jobto get a good job I am better or equal toI am better or equal to my male fellowsmy male fellows She has a network ofShe has a network of classmatesclassmates She has internshipsShe has internships on mining companieson mining companies Se has studied C.Se has studied C. Vitae from friendsVitae from friends and older Engineersand older Engineers Afraid that onlyAfraid that only theoretical studiestheoretical studies are enough to get aare enough to get a good jobgood job That she will beThat she will be offered a job outsideoffered a job outside of her preferences,of her preferences, and that becauseand that because economical need sheeconomical need she will have to accept itwill have to accept it Last year femaleLast year female EngineeringEngineering studentstudent Get a good JobGet a good Job as Electronicas Electronic EngineerEngineer Economic needEconomic need IndependenceIndependence PridePride Economic needEconomic need Independence (Independence ( In Chile you liveIn Chile you live with yourwith your parents untilparents until finishingfinishing University, theyUniversity, they pay yourpay your education)education) Pride (femalesPride (females are paid lessare paid less than male)than male) UniversityUniversity education need aeducation need a connectionconnection between realbetween real world (factories)world (factories) and class roomsand class rooms