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Empathize & Define
Design Thinking – 5 August 2013
Julie Jung
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Empathy Map - SAY
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Empathy Map - THINK
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Empathy Map - FEEL
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Problem/Need Statement
n  High school graduates who are not going on to university
need a way to build self-worth and find direction Because
many fall into jobs and wake up 20 years later wondering
how they got there when all they wanted to do was follow
their dreams.

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Design Thinking - Empathize & Define - JDJ