Empathy map
Download as PPTX, PDF0 likes1,097 views
1. The document discusses the needs and perspective of a 17-year-old male student who is searching for the right career path. 2. He comes from a low educational background but is a good student with high marks and ambitions, though he is risk averse. 3. He needs guidance building a career framework that aligns his dreams, beliefs, skills, and the job market so he can determine the best path forward.
Empathy map
- 1. Empathy Map Design Thinking Course Eduardo Ozorio Nunes dos Santos
- 2. 2 Right job High wage Right course Theoretical Practical SAY Be happy Be rich
- 3. 3 good student international observer curious ability to overcome Family values DO resilience social consciousness respect to histories
- 4. 4 low educational background Too much goals uncertainity ideology Different influences THINK economic crisis doubts
- 5. 5 labor market unknown good course supply professional orientation ability to overcome family orientation insuficient FEEL resilience – good! doubts are normal may earn money
- 7. 7 Stakeholder: Problem statement 17 years old male student Good student, responsible, very good marks Low class origin, ambicious, but risk averse Full of goals, knows what does not like Searchs the career
- 8. 8 Problem/need: Problem statement He needs a career according to his objectives and beliefs.
- 9. 9 Insight: Problem statement He needs to build a career frame system through which he could combine dreams (objectives), individual and professional beliefs/characteristics and market environment, compare the data, and conclude about his career.