Prototype and
Test
Design Thinking Course
Eduardo Ozorio Nunes dos Santos
2
Stakeholder:
Problem statement:
* 17 years old male student;
* Good student, responsible, very good marks
* Low class origin, ambitious; risk averse;
* Full of dreams & goals.
* Searchs “the” career – which?
3
Problem/need:
He needs a career according to his personal &
professional objectives.
4
Insight:
He needs to build a career frame system able
to suggest him “the” best career to choose,
considering his personal and professional
objectives.
5
Two ideas to be developed:
Most practical: talk to professors.
Most disruptive: develop a web site.
6
My career?
Talk to professors
Questions
about:
Wage – present & perspectives
Work conditions – creative environment?
Risks envolved – including functional diseases
Places with higher offer of jobs
Appropriated to my profile?
Degree of stability
Method: interview, role-playing (process)
Benefits?
7
Personal information:
Personal profile:
(write Y or N)
Develop a web site
Name
Age
Gender
Address
Languages
spoken
creative? ambitious? take risks?
resilient? work under
pressure?
Student life:
(write Like or Dislike)
mathmatics
history
languages
chemistry
biology
arts etc.
CAREER!
Method: paper prototyping
Key elements:
8
Test:
1. Talk to professors – this idea was sent to 06
persons by e-mail (2) and in hand (4) with a
future talk by phone (04) or personally (02).
3 questions were made:
1. Did you understand the idea?
2. Do you think it is feasible?
3. Would you make it different? Tell
me how!
2. Develop a web site – sent to the same 06
persons above, by e-mail (2) and in hand (4) with
a future talk by phone (04) or personally (02).
Feedback
9
The anwers were hard. They all said they
understood the problem and the ideas to be
developed.
However, 4 said both are not feasible, 1 believed
they can become real and 1 had no idea
about it.
The main point discussed was about the
presumed rationality of the stakeholder and
the difficulty to consider all the determinant
variables in his decision.
1
0
The prototype made me see my
idea in a concrete way.
Interview more people during the
empathy map to gather other
subjective variables to be
considered.
One of the ideas – talk to
professors – using interviews needs
to be detailed.
Isn t there any statistic criterium to
deal with the number of people
interviewed to the empathy map
and during the test?
This exercise convinced me that I
can make it real, even if the
beginning is full of mistakes.
Talk to professors may be the
easiest and the most effective way
of solving the problem.

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Prototype and test

  • 1. Prototype and Test Design Thinking Course Eduardo Ozorio Nunes dos Santos
  • 2. 2 Stakeholder: Problem statement: * 17 years old male student; * Good student, responsible, very good marks * Low class origin, ambitious; risk averse; * Full of dreams & goals. * Searchs “the” career – which?
  • 3. 3 Problem/need: He needs a career according to his personal & professional objectives.
  • 4. 4 Insight: He needs to build a career frame system able to suggest him “the” best career to choose, considering his personal and professional objectives.
  • 5. 5 Two ideas to be developed: Most practical: talk to professors. Most disruptive: develop a web site.
  • 6. 6 My career? Talk to professors Questions about: Wage – present & perspectives Work conditions – creative environment? Risks envolved – including functional diseases Places with higher offer of jobs Appropriated to my profile? Degree of stability Method: interview, role-playing (process) Benefits?
  • 7. 7 Personal information: Personal profile: (write Y or N) Develop a web site Name Age Gender Address Languages spoken creative? ambitious? take risks? resilient? work under pressure? Student life: (write Like or Dislike) mathmatics history languages chemistry biology arts etc. CAREER! Method: paper prototyping Key elements:
  • 8. 8 Test: 1. Talk to professors – this idea was sent to 06 persons by e-mail (2) and in hand (4) with a future talk by phone (04) or personally (02). 3 questions were made: 1. Did you understand the idea? 2. Do you think it is feasible? 3. Would you make it different? Tell me how! 2. Develop a web site – sent to the same 06 persons above, by e-mail (2) and in hand (4) with a future talk by phone (04) or personally (02).
  • 9. Feedback 9 The anwers were hard. They all said they understood the problem and the ideas to be developed. However, 4 said both are not feasible, 1 believed they can become real and 1 had no idea about it. The main point discussed was about the presumed rationality of the stakeholder and the difficulty to consider all the determinant variables in his decision.
  • 10. 1 0 The prototype made me see my idea in a concrete way. Interview more people during the empathy map to gather other subjective variables to be considered. One of the ideas – talk to professors – using interviews needs to be detailed. Isn t there any statistic criterium to deal with the number of people interviewed to the empathy map and during the test? This exercise convinced me that I can make it real, even if the beginning is full of mistakes. Talk to professors may be the easiest and the most effective way of solving the problem.