Empathy Map - Nilaventhan
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The document discusses the challenges management students face in deciding their career paths, particularly the conflict between personal aspirations and societal pressures for stable, lucrative jobs. It highlights the inadequacy of academic curricula in preparing students for industry demands and the influence of family and social expectations on their choices. The author, a master's student, emphasizes the desire for entrepreneurial opportunities while navigating the complexities of job preparation and skill development.
Empathy Map - Nilaventhan
- 1. EMPATHY MAP Design Thinking Action Lab - 2013 Assignment on, - Empathize and Define Submisson By: Nilaventhan I, M.Des Student, CPDM, IISc.
- 2. Master of Management Graduate “Computer Science Background with 11 months work experience in software field” “Looking for Business Consultant Job “ “General Preparation for Management related jobs - Not company Specific” Confident of getting placed thru placement section “Society and Family - constraints for to become an entrepreneur now” “Decision factors for sitting in a company : Company Profile, Working culture, Average package, Pre- placement talk” “Skill set: Financial Service, Financial Management, Data Analytics” “College does not provide adequate skill set in Financial Service , Financial Management” “Learning by own and senior guidance” “Academic Teaching Vs. Industry requirements - 90% no relation” “Passionate about learning new stuffs in application oriented “ “Friends, Peers suggestion plays a role in decision making” “Aim is to become an entrepreneur“ - People have prior work experience has tend to opt for same kind of profile as the jobs may be lucrative and Company values it. - As a fresher or with less experience, the graduate has a more option to go for. It required general preparation for job. - Placement Section in college brings as many companies to students to get placed. Thus further enhances the value of college brand. - Online reviews about company, working culture plays a big role in student opting for companies. - Online courses. lectures from reputed university enhance the student skills - Good understanding of what he want to be. - Business Consultant job pays more as compare to other management post. - Students sacrifice their dream job/work in many cases (end of graduation) due to society pressure. Society has a big role in deciding student decision. Very pleased with the interview Excited in answering questions Clear in his thought Confidently answering the questions - Society teaches them to get in to comfortable life not they passionate job, where he has to struggle initially - Wanted to stay near home town to be in touch with family and friends. -Business Consultant job suits for the "Business Analytics" Management Graduate. And valuable experience in any field of management will help in my future growth. - Wanted a job which has high learning projects as a business consultant and having a good working culture, Life balance. - Business Consultant job requires good knowledge in Financial field STAKE HOLDER
- 3. INSIGHTS: - Management Students mindsets oscillates between the following 2 conflicting requirements, which further directs their decision in finding the job opportunity in the end of graduation. a) They aware of what they are good at, what they want to be (Passionate about – Job/Entrepreneur) and striving to develop the necessary skill-set to achieve the same. b) Constant Pressure from Society, Family members to get into an comfortable life given by lucrative jobs. Option 1: What they want to do - Students really prepare from different sources (Online lectures, videos, peers, seniors) to get the necessary skill set needed to achieve what they want. - Management schools makes the curriculum such that it motivates the students and enables them to solve the challenges ahead of them in job. - As the management class consists of students from diverse background and varying work experience (Freshers to 6 years experience) makes an impact in freshers. a) Freshers are more confused in developing their skill-set as the input from prior work experience peers varies in the class and the curriculum focus on generic. b) A gap in students perception found about the skill-set they wanted to learn and what has been taught in school. -Did the companies really look for the skill-set the student was learning from different sources other than curriculum? Or Students are wrongly guided by peers and others? - Prior work experience students are selective in the job profile they want as their field of experience restrict the options. Option 2: What the Society and Family wants - Family members wants their future generation to live their life comfortably and near by without getting into trouble. - Society rejects or neglects the people who are ending up in failing in achieving what they intent to. - Both the above views from society and family members , makes the students to go for lucrative job and as in India the family systems, life styles,relations, cultures are valued more than anything.
- 4. PROBLEM STATEMENT: Management Students (Freshers) -Decide their job preference - Prepare for the required skill-set -Of the conflicting requirements from society and what the students passionate about. - of the challenging job demands. Stakeholder Need Insight needs a way to because STAKEHOLDER: A Fresher with no prior work experience after his under-graduation, in the verge of completing his Master of Management from reputed management school in India.