Empathy map and problem_statement
- 1. S Stakeholder Say Think Do Feel Insights • “Jenny” has many stakeholders to consider: students, colleg e / universities, hiri ng managers • Each stakeholder has different needs • “Jenny” needs students that are motivated, self- starting, matur e • Students lack business protocol experience • Students have high expectations for their contribution • Students are not prepared to work in a professional business environment • Lack of business protocol may result in a perception of immaturity Problem Statement Stakeholder Need Insight needs a way to because Describe person using empathetic language Needs are verbs Meet “Jenny” “Jenny” manages the internship and co-op programs for a major Fortune 1000 company. She loves her job and the students she comes into contact with through the Internship Program. She is passionate about making each student’s internship an engaging and rewarding experience The Bright Spots • Students are good at multi-tasking • They know how to use technology • They’re curious, ambitious • They provide value to the business • They work on key projectsChallenges • Appropriate use of social media • Appropriate use of e-mail • Appropriate dress / grooming • Cell phone etiquette • Sometimes feel entitled to too much too soon • Connecting with team • Intern program is best-in-class • Interns add value to the business • Interns need help acclimating to corporate culture • Interns need help in understanding what it really means to work in a business environment • Business behavior is different than college behavior (board room versus dorm room) Help provided to make transition • Business Protocol Workshop • Meeting with CEO and other senior leaders • Community projects • Sporting events • Typically 1 – 2 events every week through the summer • 30 – 40% participation rate • Proud of intern program because it’s recognized as best-in-class by local colleges / universities • Passionate about making each student’s internship a positive experience • Enthusiastic about her interactions with the interns • Positive about the impact the program has for the business and interns Students are not prepared to work in a professional business environment Help interns gain experience in a professional business environment “Jenny” a committed, passionate manager of the internship and co- op programs for a major Fortune 1000 company