Empathy maps
- 1. Empathy Maps Design Thinking Lab
- 2. Stakeholder: Professor • Say: • Students need: A. Money management skills. B. Communication skills. • In this social media world, and with all the different email services available, students gain certain shortcuts and abbreviations for writing, that are not transferable to the professional world. A. Much better writing skills. B. Make analytical decisions better and more quickly. • Feel/Think: From my conversation with the Professor, it was clear that she felt Education Institutions need to do a better job with all of the above. And not just with Seniors, but throughout the entire time the student is participating at the school.
- 3. Stakeholder: HR Manager • Say: • Students Need: A. Commitment to time. B. More Knowledge of computers and software packages C. Writing etiquette: Too many shortcuts and abbreviations. There is no LOL when you are emailing a Senior Staff member. D. Time management (lunch periods, breaks etc.) E. Working on a professional environment. (Call in sick, etc) F. Do a better research about the company and the job. Ask questions. • Companies Need: A. Better training on the job, use the buddy system. A lot of 1:1 meetings with managers or supervisor.. B. Focus on policies and procedures; for example how to do time tracking and reporting progress. • Universities Need: A. Better orientation programs: Job Placement, Interview preparation. • Think/Feel: From my conversation with the HR manager, it was clear that in order to get an improvement the 3 stake holders need to do some work: Students should research more the companies and ask more questions; Universities need to prepare students for the change via their orientation programs; companies need to do a better job with induction programs, facilitating the transition and communicating the basics: Where and when to eat lunch, when to take breaks, what to do when feeling sick etc.
- 4. Stakeholder: Student • Say: Big issues are: A. Finding a job while the economy is down. B. Salary expectations, not enough research about the marketplace C. Unless you have a specific emphasis on your degree, deciding what to do is hard. D. Not enough Software Training. E. Language and communication barriers. F. Schedule changes: Longer days, less vacation. G. You need experience for everything, even Entry Level positions. • Think/Feel: Even though there are some improvements schools can do, most of it is related to the student's attitude towards life, and how engaged he is.