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The Briefing Room
Welcome




                       Host:
                       Eric Kavanagh
                       eric.kavanagh@bloorgroup.com




Twitter Tag: #briefr                                  The Briefing Room
Mission


  !   Reveal the essential characteristics of enterprise software,
      good and bad

  !   Provide a forum for detailed analysis of today s innovative
      technologies

  !   Give vendors a chance to explain their product to savvy
      analysts

  !   Allow audience members to pose serious questions... and get
      answers!




Twitter Tag: #briefr                                   The Briefing Room
FEBRUARY: Analytics



     March: OPERATIONAL INTELLIGENCE
                       April: INTELLIGENCE

                       May: INTEGRATION



Twitter Tag: #briefr                         The Briefing Room
Analytics




DISCOVER
           INVESTIGATE
                       IMPROVE
Twitter Tag: #briefr             The Briefing Room
Analyst: Colin White

                        Colin White is the president of DataBase
                       Associates Inc. and founder of BI Research. He is
                       well known for his in-depth knowledge of data
                       management, information integration, and
                       business intelligence technologies and how they
                       can be used for building the smart and agile
                       business. With many years of IT experience, he
                       has consulted for dozens of companies throughout
                       the world and is a frequent speaker at leading IT
                       events. Colin has written numerous articles and
                       papers, and for ten years he was the conference
                       chair of the DCI and Shared Insights Portals,
                       Content Management, and Collaboration
                       conference.




Twitter Tag: #briefr                               The Briefing Room
Composite Software


    !   Composite offers an enterprise class data virtualization
        platform

    !   It takes a data virtualization approach to the data
        integration problem, eliminating the need for replication
        and consolidation

    !   Data virtualization provides an agile, relatively low cost
        solution with rapid deployment and quick iterations




Twitter Tag: #briefr                                     The Briefing Room
Bob Eve

 Bob Eve has been Composite Software's EVP of
 Marketing since 2006. While at Composite, Bob
 helped define the Data Virtualization category
 and position Composite as the gold standard in
 that market. Prior to Composite, Bob held
 executive level marketing and business
 development roles at leading enterprise
 software companies such as Informatica,
 Mercury Interactive, PeopleSoft, and Oracle.
 Bob holds a MS degree in Management from the
 Massachusetts Institute of Technology and a BS
 degree in Business Administration from the
 University of California at Berkeley.




Twitter Tag: #briefr                              The Briefing Room
Empowering the Business
             with Agile Analytics
                                                             Composite Software

                                                                 February 2013




9
    © 2013 Composite Software, Inc., Composite Proprietary
Introduction To Composite Software
Why Data Virtualization Exists




                                    The
                                  Business




11
                © 2013 Composite Software, Inc., Composite Proprietary
Why Data Virtualization Exists
                                  Third Party Data




      Enterprise
     Applications                                                            “The Cloud”




                                        The
                                      Business




     Operational
     Databases                                                               “Big Data”




                                   Data Warehouses

12
                    © 2013 Composite Software, Inc., Composite Proprietary
Take Big Advantage of Your Data
                                  Third Party Data




      Enterprise
     Applications                                                            “The Cloud”




                                        The
                                      Business




     Operational
     Databases                                                               “Big Data”




                                   Data Warehouses

13
                    © 2013 Composite Software, Inc., Composite Proprietary
Composite Leads the Data Virtualization Market




14
               © 2013 Composite Software, Inc., Composite Proprietary and Confidential
Composite Provides a Complete Solution
                            Customer       Governance,
          Business         Experience        Risk &        Human Capital        Mergers &      Single View of        Supply Chain
         Intelligence                                       Management         Acquisitions    Enterprise Data       Management         Analytics
                          Management       Compliance



                                          Composite 6.2 Data Virtualization Platform

               Development                                      Runtime Server                                         Management
               Environment                                       Environment                                           Environment


                  Discovery                                                                                               Manager



                     Studio                      Composite Information Server                                              Monitor



             PerformancePlus
                 Adapters                                                                                              Active Cluster




                                                                                                           XML


     Packaged Apps      RDBMS    Excel Files   Data Warehouse      OLAP Cubes       Hadoop / Big Data     XML Docs         Flat Files      Web Services


15
                                                 © 2013 Composite Software, Inc., Composite Proprietary
Empowering the Business
The Analyst’s “Data Problem”




                            Build a                                                         Develop
               Access                                                             Analyze
Find the                   Sandbox                   Build the                                 the
                 the                                                                the
  Data                      for the                   Model                                 Business
                Data                                                              Results
                             Data                                                            Insight




       “Analysts spend more
     than half their time pulling
        together their data”


17
                         © 2013 Composite Software, Inc., Composite Proprietary
Iterate, Iterate, Iterate….. Agility Is Critical




                         Build a                                                         Develop
            Access                                                             Analyze
 Find the               Sandbox                   Build the                                 the
              the                                                                the
   Data                  for the                   Model                                 Business
             Data                                                              Results
                          Data                                                            Insight




18
                      © 2013 Composite Software, Inc., Composite Proprietary
Addressing the Analyst’s Data Problem

                              Build a                                                             Develop
                Access                                                              Analyze
Find the                     Sandbox                   Build the                                     the
                  the                                                                 the
  Data                        for the                   Model                                     Business
                 Data                                                               Results
                               Data                                                                Insight


 •  Identify local,          •  Connect various                                     •  Create a unified
    enterprise and              source data types                                      data model
    external data               and data shapes                                     •  Filter, transform
    sources                  •  Explore live data                                      and aggregate
 •  Flexibly group, sort                                                               data sets
    and search                                                                      •  Selectively
    sources                                                                            materialize into
                                                                                       sandbox host



19
                           © 2013 Composite Software, Inc., Composite Proprietary
Analytic Sandbox – Agility with Self-Service
         Power Analytics / Mining                    Traditional BI                               Visualization




   •  Agility
   •  Self-service
                                              Analytic Sandbox
   •  One-off analysis
   •  Local control




Third Party     Analytic Stores Transactional & Data Warehouses                  Enterprise       SaaS            Big Data
   Data          & Sandboxes Operational Stores      & Marts                    Applications   Applications       & NoSQL

    20
                                      © 2013 Composite Software, Inc., Composite Proprietary
Analytic Data Hub – Agility and Self-Service with Scalable
   Governance and Reuse
         Power Analytics / Mining                    Traditional BI                               Visualization




   •  Agility
   •  Self-service                            Analytic Data Hub
   •  Sharing and reuse
   •  Repetitive analysis
   •  Central control




Third Party     Analytic Stores Transactional & Data Warehouses                  Enterprise       SaaS            Big Data
   Data          & Sandboxes Operational Stores      & Marts                    Applications   Applications       & NoSQL

    21
                                      © 2013 Composite Software, Inc., Composite Proprietary
Benefits


 •  Faster time to analysis
    ◦  Simplify access to enterprise and local data
    ◦  Accelerate insight and business impact
 •  Self-service data integration
     ◦  Empower users
     ◦  Rebalance central and shadow IT
 •  Improved data consistency and quality
     ◦  Promote reuse of proven datasets
     •  Share data integration logic across analytic tools


22
                        © 2013 Composite Software, Inc., Composite Proprietary
COMPETITIVE ADVANTAGE:
Gain More Insights By Leveraging All Your Data


                                                          $21M in Services
                                                           Upsell Revenue




                                                        $9M Increase in
                                                      PlayStation Revenue




23
                  © 2013 Composite Software, Inc., Composite Proprietary
AGILITY:
Respond Faster To Ever Changing Analytics Needs

                                                      “Hours or Days,
                                                   Not Weeks or Months…
                                                       That’s Agility!”




                                         “10 Times Faster Response to
                                             Executive Information
                                                  Requests”




24
                 © 2013 Composite Software, Inc., Composite Proprietary
COST REDUCTION:
Save 50-75% Over Data Replication And Consolidation



                                                             “Spent 80% Less”




                                                     “$4.5M in savings on first
                                                              project”




25
                 © 2013 Composite Software, Inc., Composite Proprietary
Q and A
THE BIG DATA ADVANTAGE:
TAKE BIG ADVANTAGE OF YOUR DATA
Perceptions & Questions




                       Analyst:
                       Colin White


Twitter Tag: #briefr                 The Briefing Room
Empowering the Business

  With Agile Analytics"


                           Colin White

               President, BI Research

 Briefing Room with Composite Software

                       February 2013"
The Evolution of Digital Data and Analytics



  First         Early                 First                     Early        Big data
 OLTP     decision support         commercial                   data       & advanced
systems      products               RDBMSs                   warehousing    analytics

                                                                                 2013




                             Copyright © BI Research, 2013                         30
Analytics Supply Chain: Traditional DW




                Access
 Operational                                Enterprise             Analyze
                                                                   Analyze
               Integrate
  systems                                Data Warehouse            Publish
                                                                   Publish
                Manage


                                        Data                Data
                                        Marts              Cubes




                           Copyright © BI Research, 2013                     31
Extending the Traditional DW



               DISCOVER                        IMPROVE              INVESTIGATE
                new data                         agility              new data

                 Access
 Operational                                 Enterprise               Analyze
                                                                      Analyze
                Integrate
  systems                                 Data Warehouse              Publish
                                                                      Publish
                 Manage

                                                                     DISCOVER
                                         Data                Data    new facts
                                         Marts              Cubes
   Other
    data
  systems




                            Copyright © BI Research, 2013                         32
Extending the Traditional DW - 2



               DISCOVER                        IMPROVE              INVESTIGATE
                new data                         agility              new data

                 Access
 Operational                                                          Analyze
                                                                      Analyze
                Integrate                          ???
  systems                                                             Publish
                                                                      Publish
                 Manage

                                                                     DISCOVER
                                         Data                Data    new facts
                                         Marts              Cubes
   Other
    data
  systems




                            Copyright © BI Research, 2013                         33
Extending the Traditional DW - 3




               Discover
 Operational                                 Analytic             Analyze
                                                                 Investigate
               Access
  systems                                    Sandbox               Publish
                                                                  Discover
                Blend




   Other                                    Enterprise	
  
    data                                 Data	
  Warehouse	
  
  systems




                          Copyright © BI Research, 2013                        34
Analytic Sandbox: Several Options




               Discover
 Operational                                 Analytic       Analyze
                                                           Investigate
               Access
  systems                                    Sandbox         Publish
                                                            Discover
                Blend

                                       OLAP Cache
                                        EDW Space
   Other                             Analytic Appliance
    data                             Data Virtualization
  systems




                          Copyright © BI Research, 2013                  35
Questions


   1.  Data virtualization is a term that has existed for several years, but
       many customers are still confused about its role in data integration.
       Do you feel that we have now reached the stage where this approach
       is starting to gain traction?
                                                                      Analyze
                                                                      Publish
   2.  Many people still view data virtualization as a way of creating a
       virtual data warehouse even though this latter term is somewhat
       discredited. What are your views on this?

   3.  Composite is steadily increasing its support for a variety of different
       data sources. Are there data sources that dominate customer usage?
       What about big data?




                              Copyright © BI Research, 2013                      36
Questions

   4.  Your presentation talks about agile analytics and data sand boxes.
       Do you see this as a parallel effort to traditional BI and analytics
       workflow? Is it similar to the concept of using data exploration and
       discovery prior to data warehouse design? How does this relate to
       search approaches? How many of your customers are using this
       agile approach? Do you see these sand boxes becoming productionAnalyze
       systems or are they simply a rapid way of designing a DW? Publish

   5.  What is the difference between the virtualization capabilities in
       Composite and those provided by BI vendors such as Tableau and
       Qlikview? What about products such as SAP HANA which are also
       promoting the concept of data virtualization?

   6.  What are the limitations of data virtualization? Where do you see
       this field going next? How can people get educated about data
       virtualization?



                             Copyright © BI Research, 2013                      37
Twitter Tag: #briefr   The Briefing Room
Upcoming Topics



   This month: Analytics

   March: Operational
          Intelligence

   April: Intelligence

   May: Integration
   www.insideanalysis.com




Twitter Tag: #briefr        The Briefing Room
Thank You
                                                        for Your
                                                       Attention

Certain images and/or photos in this presentation are the copyrighted property of 123RF Limited, their Contributors or Licensed Partners and are being
used with permission under license. These images and/or photos may not be copied or downloaded without permission from 123RF Limited.



Twitter Tag: #briefr                                                                                                                              The Briefing Room

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Modus Operandi

Empowering the Business with Agile Analytics

  • 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com Twitter Tag: #briefr The Briefing Room
  • 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 4. FEBRUARY: Analytics March: OPERATIONAL INTELLIGENCE April: INTELLIGENCE May: INTEGRATION Twitter Tag: #briefr The Briefing Room
  • 5. Analytics DISCOVER INVESTIGATE IMPROVE Twitter Tag: #briefr The Briefing Room
  • 6. Analyst: Colin White  Colin White is the president of DataBase Associates Inc. and founder of BI Research. He is well known for his in-depth knowledge of data management, information integration, and business intelligence technologies and how they can be used for building the smart and agile business. With many years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events. Colin has written numerous articles and papers, and for ten years he was the conference chair of the DCI and Shared Insights Portals, Content Management, and Collaboration conference. Twitter Tag: #briefr The Briefing Room
  • 7. Composite Software !   Composite offers an enterprise class data virtualization platform !   It takes a data virtualization approach to the data integration problem, eliminating the need for replication and consolidation !   Data virtualization provides an agile, relatively low cost solution with rapid deployment and quick iterations Twitter Tag: #briefr The Briefing Room
  • 8. Bob Eve Bob Eve has been Composite Software's EVP of Marketing since 2006. While at Composite, Bob helped define the Data Virtualization category and position Composite as the gold standard in that market. Prior to Composite, Bob held executive level marketing and business development roles at leading enterprise software companies such as Informatica, Mercury Interactive, PeopleSoft, and Oracle. Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley. Twitter Tag: #briefr The Briefing Room
  • 9. Empowering the Business with Agile Analytics Composite Software February 2013 9 © 2013 Composite Software, Inc., Composite Proprietary
  • 11. Why Data Virtualization Exists The Business 11 © 2013 Composite Software, Inc., Composite Proprietary
  • 12. Why Data Virtualization Exists Third Party Data Enterprise Applications “The Cloud” The Business Operational Databases “Big Data” Data Warehouses 12 © 2013 Composite Software, Inc., Composite Proprietary
  • 13. Take Big Advantage of Your Data Third Party Data Enterprise Applications “The Cloud” The Business Operational Databases “Big Data” Data Warehouses 13 © 2013 Composite Software, Inc., Composite Proprietary
  • 14. Composite Leads the Data Virtualization Market 14 © 2013 Composite Software, Inc., Composite Proprietary and Confidential
  • 15. Composite Provides a Complete Solution Customer Governance, Business Experience Risk & Human Capital Mergers & Single View of Supply Chain Intelligence Management Acquisitions Enterprise Data Management Analytics Management Compliance Composite 6.2 Data Virtualization Platform Development Runtime Server Management Environment Environment Environment Discovery Manager Studio Composite Information Server Monitor PerformancePlus Adapters Active Cluster XML Packaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / Big Data XML Docs Flat Files Web Services 15 © 2013 Composite Software, Inc., Composite Proprietary
  • 17. The Analyst’s “Data Problem” Build a Develop Access Analyze Find the Sandbox Build the the the the Data for the Model Business Data Results Data Insight “Analysts spend more than half their time pulling together their data” 17 © 2013 Composite Software, Inc., Composite Proprietary
  • 18. Iterate, Iterate, Iterate….. Agility Is Critical Build a Develop Access Analyze Find the Sandbox Build the the the the Data for the Model Business Data Results Data Insight 18 © 2013 Composite Software, Inc., Composite Proprietary
  • 19. Addressing the Analyst’s Data Problem Build a Develop Access Analyze Find the Sandbox Build the the the the Data for the Model Business Data Results Data Insight •  Identify local, •  Connect various •  Create a unified enterprise and source data types data model external data and data shapes •  Filter, transform sources •  Explore live data and aggregate •  Flexibly group, sort data sets and search •  Selectively sources materialize into sandbox host 19 © 2013 Composite Software, Inc., Composite Proprietary
  • 20. Analytic Sandbox – Agility with Self-Service Power Analytics / Mining Traditional BI Visualization •  Agility •  Self-service Analytic Sandbox •  One-off analysis •  Local control Third Party Analytic Stores Transactional & Data Warehouses Enterprise SaaS Big Data Data & Sandboxes Operational Stores & Marts Applications Applications & NoSQL 20 © 2013 Composite Software, Inc., Composite Proprietary
  • 21. Analytic Data Hub – Agility and Self-Service with Scalable Governance and Reuse Power Analytics / Mining Traditional BI Visualization •  Agility •  Self-service Analytic Data Hub •  Sharing and reuse •  Repetitive analysis •  Central control Third Party Analytic Stores Transactional & Data Warehouses Enterprise SaaS Big Data Data & Sandboxes Operational Stores & Marts Applications Applications & NoSQL 21 © 2013 Composite Software, Inc., Composite Proprietary
  • 22. Benefits •  Faster time to analysis ◦  Simplify access to enterprise and local data ◦  Accelerate insight and business impact •  Self-service data integration ◦  Empower users ◦  Rebalance central and shadow IT •  Improved data consistency and quality ◦  Promote reuse of proven datasets •  Share data integration logic across analytic tools 22 © 2013 Composite Software, Inc., Composite Proprietary
  • 23. COMPETITIVE ADVANTAGE: Gain More Insights By Leveraging All Your Data $21M in Services Upsell Revenue $9M Increase in PlayStation Revenue 23 © 2013 Composite Software, Inc., Composite Proprietary
  • 24. AGILITY: Respond Faster To Ever Changing Analytics Needs “Hours or Days, Not Weeks or Months… That’s Agility!” “10 Times Faster Response to Executive Information Requests” 24 © 2013 Composite Software, Inc., Composite Proprietary
  • 25. COST REDUCTION: Save 50-75% Over Data Replication And Consolidation “Spent 80% Less” “$4.5M in savings on first project” 25 © 2013 Composite Software, Inc., Composite Proprietary
  • 27. THE BIG DATA ADVANTAGE: TAKE BIG ADVANTAGE OF YOUR DATA
  • 28. Perceptions & Questions Analyst: Colin White Twitter Tag: #briefr The Briefing Room
  • 29. Empowering the Business
 With Agile Analytics" Colin White
 President, BI Research
 Briefing Room with Composite Software
 February 2013"
  • 30. The Evolution of Digital Data and Analytics First Early First Early Big data OLTP decision support commercial data & advanced systems products RDBMSs warehousing analytics 2013 Copyright © BI Research, 2013 30
  • 31. Analytics Supply Chain: Traditional DW Access Operational Enterprise Analyze Analyze Integrate systems Data Warehouse Publish Publish Manage Data Data Marts Cubes Copyright © BI Research, 2013 31
  • 32. Extending the Traditional DW DISCOVER IMPROVE INVESTIGATE new data agility new data Access Operational Enterprise Analyze Analyze Integrate systems Data Warehouse Publish Publish Manage DISCOVER Data Data new facts Marts Cubes Other data systems Copyright © BI Research, 2013 32
  • 33. Extending the Traditional DW - 2 DISCOVER IMPROVE INVESTIGATE new data agility new data Access Operational Analyze Analyze Integrate ??? systems Publish Publish Manage DISCOVER Data Data new facts Marts Cubes Other data systems Copyright © BI Research, 2013 33
  • 34. Extending the Traditional DW - 3 Discover Operational Analytic Analyze Investigate Access systems Sandbox Publish Discover Blend Other Enterprise   data Data  Warehouse   systems Copyright © BI Research, 2013 34
  • 35. Analytic Sandbox: Several Options Discover Operational Analytic Analyze Investigate Access systems Sandbox Publish Discover Blend OLAP Cache EDW Space Other Analytic Appliance data Data Virtualization systems Copyright © BI Research, 2013 35
  • 36. Questions 1.  Data virtualization is a term that has existed for several years, but many customers are still confused about its role in data integration. Do you feel that we have now reached the stage where this approach is starting to gain traction? Analyze Publish 2.  Many people still view data virtualization as a way of creating a virtual data warehouse even though this latter term is somewhat discredited. What are your views on this? 3.  Composite is steadily increasing its support for a variety of different data sources. Are there data sources that dominate customer usage? What about big data? Copyright © BI Research, 2013 36
  • 37. Questions 4.  Your presentation talks about agile analytics and data sand boxes. Do you see this as a parallel effort to traditional BI and analytics workflow? Is it similar to the concept of using data exploration and discovery prior to data warehouse design? How does this relate to search approaches? How many of your customers are using this agile approach? Do you see these sand boxes becoming productionAnalyze systems or are they simply a rapid way of designing a DW? Publish 5.  What is the difference between the virtualization capabilities in Composite and those provided by BI vendors such as Tableau and Qlikview? What about products such as SAP HANA which are also promoting the concept of data virtualization? 6.  What are the limitations of data virtualization? Where do you see this field going next? How can people get educated about data virtualization? Copyright © BI Research, 2013 37
  • 38. Twitter Tag: #briefr The Briefing Room
  • 39. Upcoming Topics This month: Analytics March: Operational Intelligence April: Intelligence May: Integration www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
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