Lean Analytics 101
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This document summarizes a presentation on lean analytics. It discusses defining good metrics that are comparative, understandable, and change behavior. It covers different types of metrics and frameworks for analytics. A lean analytics cycle of measure, analyze, experiment, and learn is presented. The concept of focusing on one metric that matters is explained as a way to focus a company and instill a culture of experimentation. References for further reading on lean analytics are provided.
Lean Analytics 101
- 1. LEAN ANALYTICS 101 Agile India 2016 cc: Bean3n webbkommunika3on -‐ h=ps://www.flickr.com/photos/52967766@N03
- 2. WHO AM I? Ni0n Ramrakhyani Product Guy, Startup junkie for 10 years, Runner, Lean/ Agile Evangelist
- 3. WHAT AM IT GONNA TALK ABOUT? 1. Idea-‐to-‐scale -‐ A Quickie! 2. What makes a good Metric? 3. Types of Metrics 4. Lean Analy0cs Framework 5. OMTM -‐ One Metric That MaUers 6. Lean Analy0cs Cycle 7. Summary/ Recap 8. Q & A
- 4. It all starts with an idea!! cc: Wi2_Photography -‐ h=ps://www.flickr.com/photos/41027404@N07
- 6. But.. Ideas are dime a dozen cc: Robert S. Donovan -‐ h=ps://www.flickr.com/photos/10687935@N04
- 7. How do you know your idea is good? cc: Marco Arment -‐ h=ps://www.flickr.com/photos/7171548@N04
- 11. We’ll focus here today!
- 12. Analy0cs is the measurement of movement towards your business goals cc: eVo photo -‐ h=ps://www.flickr.com/photos/60414609@N00
- 13. In a startup, the purpose of analy0cs is to iterate to product/market fit before the money runs out. In a big company, analy0cs replaces opinions with facts.
- 14. What Makes a Good Metric?
- 15. COMPARATIVE E.g. 10% increase WoW, than just 10% increase cc: thienzieyung -‐ h=ps://www.flickr.com/photos/26978304@N08
- 16. Understandable Do the Gradma Test. Can she understand? cc: lanceball -‐ h=ps://www.flickr.com/photos/14609050@N00
- 17. RATIO or RATE cc: Maarten Takens -‐ h=ps://www.flickr.com/photos/35742910@N05
- 18. Changes your behavior cc: mdanys -‐ h=ps://www.flickr.com/photos/91883096@N00
- 21. Types of Metrics
- 35. Our Implementa0on of Pirate Metrics
- 36. So what metrics should you track? It depends… on your startup lifecycle stage and business model archetype
- 39. LEAN ANALYTICS CYCLE cc: Leo Reynolds -‐ h=ps://www.flickr.com/photos/49968232@N00
- 42. Why just one? • Answers the most important ques0on • Forces your to draw a line in sand • Focuses the en0re company • Ins0ls the culture of experimenta0on
- 43. Draw a Line in Sand Iterate, Learn & Improve cc: Massimo Valiani -‐ h=ps://www.flickr.com/photos/30488702@N03
- 46. References • Lean Analy0cs for Intrapreneurs • Lean Analy0cs, Alistair Croll & Benjamin Yoskovitz, • SBC Growth Week – Lean Analy0cs