EMSL 2.0 (Web 2.0 Use in the Library)
Download as PPTX, PDF1 like235 views
The document discusses the adoption of Web 2.0 applications by the Fletcher L. Byrom Earth and Mineral Sciences Library to enhance engagement and marketing. It highlights the importance of dynamic content and social networking platforms like Twitter, Facebook, and RSS feeds in connecting with users. The library aims to create a modern online presence that responds to evolving technologies and enriches user interaction with library services.
EMSL 2.0 (Web 2.0 Use in the Library)
- 1. EMSL 2.0Web 2.0 Applications on the Fletcher L. Byrom Earth and Mineral Sciences Library Homepage
- 2. What is Web 2.0?
- 3. What is Web 2.0?The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking.
- 4. EMSL Web 1.0 Home Page
- 8. EMSL using AIM Wimzi
- 9. EMSL using StumbleUponPhotoBlog It
- 10. EMSL RSS Feeds
- 11. Why do Web 2.0 at all?Use as a marketing toolConnect to our undergraduate and graduate constituencies – be where they areCreate online “front door” into our libraryKeep up with ever-evolving technologiesNo “out-of-pocket” costs (staff time does cost $)Allows us to make instant changes
- 12. Twitter
- 13. Twitter on EMSL Home Page
- 14. Why Tweet?Market your services
- 16. Why Tweet?Market your servicesEngage Your Patrons
- 17. Tweet to Engage your Patrons
- 18. Why Tweet?Market your servicesEngage your PatronsAdvertise your Collections
- 19. Tweet to Advertise your Collections
- 20. Who’s Tweeting?19% of all internet users on Twitter (In Dec 2008 only 11%)33% are age 18 – 29
- 21. 42% have some or graduated college
- 22. 40% make $50,000 or moreRSS feeds on EMSL Home Page
- 23. Why use RSS feeds? Create and customize a distributable "What's New" for your site
- 24. Instant and timely updatesRSS feed from WorldCat
- 25. RSS feeds from WorldCat Results include links to the WorldCat detailed record for each item
- 26. Results link visitors to Penn State’s CAT
- 27. Records include books, CD’s, DVD’s
- 28. Visitors can follow your updates without visiting your siteStumbleUpon
- 29. Why StumbleUponPhotoblog It?Add book cover art to your web siteGrab Graphics with StumbleUpon
- 30. StumbleUpon a Book CoverWant this from WorldCat?But can’t write this?
- 31. Why StumbleUponPhotoblog It?Add book covers to your websiteAdd a current periodicals covers
- 32. StumbleUpon a “Current” Current Periodical CoverWant this from a publisher website?But can’t write this?
- 33. Current Periodical Covers from Publisher Websites
- 34. Right-click on an imageStumbleUponPhotoBlog It!
- 35. Copy and PasteA video showing this process is available at http://www.screencast.com/users/ssroth/folders/Jing/media/d4210f89-335a-41d3-8eb2-4ec660f5e2c9
- 36. AIM Wimzi on EMSL Home Page
- 37. Why use AIM Wimzi? Create and customize in minutes (copy and paste code)
- 38. Instantly have a private conversation with website visitors
- 39. Web users do not need AIM to chat Using Aim WimziPatron ViewStaff view
- 40. Facebook on EMSL Home Page
- 41. Why use Facebook? More than 350 million active users (94,748,820 users in the US)
- 42. 25.2% (18-24 years old)
- 43. 24.9% (25-35 years old)
- 44. Average user has 130 friends on the
- 45. There are more than 65 million active users currently accessing Facebook through their mobile devices
- 46. Linking many Web 2.0 tools in one placeFacebook on EMSL Home PageTwitterLibrary EventsRSS feeds
- 47. How to use Facebook? Photo albums for the library (also via twitter)
- 48. Library info (brief intro., address, phone number, and hours of operation)
- 49. Website’s URL
- 50. Rss Feed from WorldCat (automatic posts/updates)
- 51. Event listing for your libraryWhy we do EMSL 2.0 ? Requires little time and effort
- 52. Puts us where our patrons are
- 53. Web 2.0 might be “transformational”
- 54. Creates a portal to our library/services
- 55. Recent studies show- “Sharing” accounts for 1/3 web traffic- Entry thru “sharing” results in more engagement in the site
- 56. More resourcesGroundswell : Winning in a World Transformed by Social Technologies, by Charlene Li HC79.I55.L48 2008The Value of Sharing: Social Engagementhttp://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/#STS=g44m33aj.zqlVideo showing how to capture cover arthttp://www.screencast.com/users/ssroth/folders/Jing/media/d4210f89-335a-41d3-8eb2-4ec660f5e2c92.0 Tool Talk: A Supervisor’s Guide to Today’s Communications Toolsttps://wikispaces.psu.edu/display/MSVLibraries/2+Oh!+Tool+Talk