Emv webinar slideshare 2015.06_final
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The document discusses the importance and advantages of restaurants accepting EMV chip-cards. It notes that the U.S. has been slow to adopt chip-cards, which are more secure than magnetic stripe cards and can help avoid liability for fraudulent transactions. The document outlines solutions restaurants can use to accept chip-cards, such as working with their existing payment processors or point-of-sale systems. It encourages restaurants to attend an upcoming webinar to learn more about transitioning to chip-card acceptance in a budget-friendly manner.
Emv webinar slideshare 2015.06_final
- 1. The Importance of EMV Chip-Cards SOLUTIONS FOR EXPEDITED AND ECONOMICAL ACCEPTANCE OF CHIP-CARDS FOR RESTAURANTS
- 2. 63,000 Reasons to Take Chip-Cards? That's the number of data breaches perpetrated in 2014 and that number has been going up every year. Why? Because the U.S. has been the last major industrialized country to adapt to "smart" credit and debit cards. These are the cards that are embedded with a micro chip known in the industry as EMV Chip-Cards.
- 3. Advantages to accepting EMV ADVANTAGES Potential to avoid liability shift to the retailer or restaurateur in October Acceptance of Chip-Cards enables the retailer and restaurateur to mitigate the risk of accepting cloned cards Early awareness avoids unnecessary costs to select the “quickest” solution at a cost that may be excessive BUT BEWARE OF… Misinformation from processors or POS companies Thinking that October is a hard, legal deadline Only looking at the solutions provided by existing POS companies (particularly as you plan to consider new, modern-day POS solutions), and avoiding processor-based solutions
- 4. What are the solutions? • Processors can provide equipment for EMV acceptance Processor- based • Existing processors can provide solutions Existing processors • Existing and new POS companies can provide solutions POS
- 5. EMV Reason #1 Avoid any liability shift to the restaurateur or retailer. There are specific acceptance protocols that need to be followed and the act of upgrading the technology matters. Learn more during our EMV webinar.
- 6. EMV Reason #2 Accepting Chip-Cards begins to decrease the number of transactions that are potentially processed with a cloned card. Chip-Cards are extremely hard to clone so there is more risk of accepting fraudulent transactions with “Swipe” Cards.
- 7. More reasons to go EMV Enhance your brand. Chip-Cards have been the standard in Europe for a long time. Align your restaurant or retail shop with added security and a integrity-based concern for the safety of your customers’ transactions. They will appreciate you taking their financial transaction security seriously.
- 8. Learn more during our webinar EMV Webinar from CORE Restaurant Marketing and emaginePOS Partners: Heartland Secure, Maryland Restaurant Consulting Date: July 15, 2015 Time: 2 p.m. EST URL: https://hj124.infusionsoft.com/app/page/cor e-coaching-emv-webinar Register today! Learn about your options and make the transition budget-friendly! Get a comprehensive list of resources and solutions, as well as the underlying advantages and estimated costs for purchasing software or hardware to begin accepting EMV Chip- Cards