Enabling Engagement: Building Relationships Across Channels In Complex Environments
Download as PPTX, PDF0 likes203 views
The document discusses strategies for enhancing B2B engagement across various channels, emphasizing email effectiveness and social selling. It highlights key performance indicators and results from companies like Cardinal Health and Oppenheimer Funds, including high email open rates and the impact of mobile-friendly content. Additional resources such as tools for headline analysis and Salesforce integration are also mentioned.
Related topics:1 of 18
Download to read offline
More Related Content
What's hot (20)
Ad
Viewers also liked (20)
Ad
Similar to Enabling Engagement: Building Relationships Across Channels In Complex Environments (20)
More from G3 Communications (20)
Enabling Engagement: Building Relationships Across Channels In Complex Environments
- 1. #B2BMX Enabling Engagement: Building Relationships Across Channels In Complex Environments With: Carol Krol- Demand Gen Report John Crowley- Cardinal Health John Hauryluke- Oppenheimer Funds
- 2. #B2BMX Open Rate = 78% Email Effectiveness
- 3. #B2BMX Open Rate = 8% CTR= 0.1% 3% 23% Email Effectiveness
- 4. #B2BMX Open Rate = 83% Simple text template Coschedule.com headline analyzer Mobile friendly (mobile = 69%) Mail merge salutation Written in my voice, not some corporate stiff CTR= 67% Email Effectiveness
- 9. #B2BMX “How Does Social Selling Work?”
- 11. #B2BMX Key Performance Indicators 120% 12% 53% 38% 22% 80% Revenue Deal Size Share of Wallet Pipeline Velocity Employee Satisfaction Customer Churn
- 13. #B2BMX Social Selling at Oppenheimerfunds Yesterday : Today : Tomorrow
- 14. #B2BMX LinkedIn Contact Profile Inside of Salesforce.com
- 15. #B2BMX The use of MapAnything Inside of Salesforce
- 16. #B2BMX LinkedIn Elevate: Compliant :Social Advocacy Platform
- 18. #B2BMX