Enchantment v3.0
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The document discusses techniques for influencing and enchanting others, emphasizing the importance of likability through physical gestures like smiles and eye contact. It outlines methods to build trust and engage effectively, including story-telling, providing social proof, and customizing introductions. Notable strategies include removing obstacles to engagement and empowering others to take action.
Enchantment v3.0
- 1. The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki guy@alltop.com
- 3. Zygomatic major muscle “Pan Am” smile
- 7. Over-dressing: “I am better than you”
- 9. Shake it •Eye contact throughout •Appropriate verbal greeting •Duchenne smile •Grip and firm squeeze •Mid-point position between the two of you •Cool, dry, and moderately smooth hand •Medium level of vigor •Two or three seconds PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
- 12. Trust others
- 13. Bake, don’t eat
- 14. Default to “yes”
- 15. Get Ready 3
- 19. Make it short, sweet, and swallowable
- 20. Make it short, sweet, and swallowable
- 22. Launch4
- 23. Tell a story
- 24. Plant many seeds
- 25. Use salient points Miles/gallon Yearly costsvs. Dollars Months of foodvs. Gigabytes Number of songs vs.
- 26. Overcome 5
- 28. Find a bright spot
- 29. Enchant all the influencers
- 30. Endure “Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
- 31. Don’t rely on money
- 34. Present 7
- 40. Sell your dream iPhone ≠ $188 of parts + AT&T
- 41. This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
- 42. Use Technology8
- 47. Enchant Up 9
- 49. Prototype fast
- 50. Deliver bad news early
- 51. Enchant Down10
- 53. Empower action
- 54. Suck it up Mike Rowe, Dirty Jobs
- 59. Resisting you is futile.
- 60. Enchantment Text “mac” to 44133 PDF from Gina@garage.com Slides by AnaFxFz.com