Enculturation - A peek into Xight Interactive
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The document provides an overview of the history and culture of the digital marketing company Xight Interactive. It summarizes that [1] Jason "Kaiser" Acidre and Jean-Pierre "JP" Prieto founded Xight in 2010 to provide inbound marketing solutions. It then [2] introduces the key leaders of Xight - Kaiser as CEO, JP as COO, Mark "Mark WT" Acsay as Director of Search, and Johann "Yow" Carpio as Senior Consultant. Finally, it [3] outlines some of Xight's core values including being results-based and fostering excellence, as well as making sure employees have fun once work is done.
Enculturation - A peek into Xight Interactive
- 1. ENCULTURATION A Peek Into Xight Interactive
- 2. Overview In this session you will learn: The History of Xight The Leaders of Xight Office Rules THE Xight Culture
- 3. History Jason “Kaiser” Acidre envisioned a team of dynamic and proudly- Filipino inbound marketers. He wanted a “badass” digital marketing company that caters to the ever growing need of local and international companies. Meanwhile, Jean-Pierre “JP” Prieto was planning on putting up a business and was looking for an industry where he can maximize his full potential in leading and managing a team. In 2010 these two people boldly launched a company, a fully-integrated, cost-efficient, customized, unconventional and scalable inbound marketing solution for any and every person or business. This is the humble beginning of Xight Interactive.
- 4. The Leaders Jason “Kaiser” Acidre CEO of Xight Premier SEO Father to son, Seth A man of few words Counter strike Master DOD Sniper, Assault specialist Jean-Pierre “JP” Prieto COO of Xight Business Development Father to son, Fonzy A man of a thousand words Philosophical questions, to be expected DOD machine gun, Assault specialist
- 5. The Leaders Mark “Mark WT” Acsay Director of Search Technical SEO Master, Analytics Teacher Father to son, Fort A family man Loves to travel Conducts the trainings/up-skilling of SEO Johann “Yow” Carpio Senior Consultant First point of contact of clients Oversees client performance Point person for Operations Loses his mind when drunk DOD rifleman, Assault specialist
- 6. HOUSE RULES
- 7. House Rules
- 8. Culture Results Based Xight fosters excellence and through excellence results.
- 9. Culture FUN We know how to have fun once work is done.
- 10. Culture
- 11. Making Xight Interactive “badass one day at a time, from 9:00am to 6:00pm