Webpros presentation
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The document provides suggestions to improve a website's presence on Google+ and search engine optimization. It recommends adding Google+ sharing buttons, engaging the community on Google+, optimizing category page titles and internal linking, building content-based external links, and creating linkable assets like badges and free resources to rank for keywords.
Webpros presentation
- 2. Missing Publisher and/or Author’s Google+ profile image
- 3. Because both rel=“publisher” and rel=“author” tags were implemented on the site’s inner pages
- 4. The site has high volume of unique traffic each month
- 5. But only a few are adding it to their Google+ circles.
- 6. Make it as a secondary call to action, by placing the +1 button (for the entire site) or the add to circle button above the fold (right sidebar).
- 7. Reach out to your community and tell them to add you on Google+ • Newsletter • Email outreach Incentivize the pitch.
- 8. • Treat the Google+ brand page as an external blog (PlusBlog) – by providing thorough, unique and visually attracting posts. • Feature your community members’ works (as a guest blog on Google+) • Tag people to cultivate shares and activity
- 9. Search and Link Development Suggestions
- 10. Site’s category page titles were not optimized for search
- 11. Distribute the ranking ability to the site’s categories By optimizing each for their designated long-tails.
- 12. Build content-based links to these categories using their targeted long-tail keywords as anchor texts (and should also vary) both internally and externally.
- 13. Hustle on making these keywords rank on different pages of the site to eventually own this keyword: “Graphic Design”
- 14. Build Linkable Assets Blog awards/rankings and offer embeddable widgets/badges
- 15. Extensive Free Resources/lessons • The ultimate guide to graphic design (web-based) • Beginner’s guide to graphic design