This document discusses energy savings in cooling towers by using variable frequency drives (VFDs). It finds that using VFDs to adjust the speed of cooling tower fans based on water temperature can achieve energy savings of 25% annually. A case study is presented of a cooling tower that provides process cooling water to five production plants. Currently the fans operate at a fixed speed all year. Installing VFDs would allow the fan speed to vary to better maintain a constant cooling water temperature despite changing weather conditions and partial loading, improving plant operations. Simulation results are presented showing the cooling water temperature control achieved by varying the fan speed between zero and maximum using VFDs.