Engage 9 Blocks Business Model case study
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The document outlines a business model focused on creating unique digital content in the Middle East, targeting both consumers and organizations through regional partnerships and effective marketing strategies. It details the nine components of the business model, including customer segments, value propositions, channels, and revenue streams, emphasizing customization and the use of digital platforms. The plan includes a strategic budget of $368,857 for two years to support its operations and goals.
Engage 9 Blocks Business Model case study
- 1. Business Model Engage Digital Publishing & Marketing خطة عمل - التسويق و الأعلام الإلكتروني Written & designed by: AbdelRhman Tantawy
- 2. We aim to creating unique, regionally relevant and trusted content in Middle east. While helping brands, non-profits and start-ups to reach targeted audiences on both the web, social media and mobile. هدفنا انشاء مصادر مميزة و موثوقة للمنطقة العربية و خاصتاً مصر و الخليج. و خلال ذلك نعمل علي مساعدة العلامات التجارية المحلية و الجمعيات الخيرية للوصول إلي عملائهم عن طريق الأنترنت, شبكات التواصل الاجتماعي و الموبايل . و أيضا مساعدة الشركات العالمية للوصول لعملائهم و في المنطقة بالطريقة و اللغة المناسبة.
- 3. #1 The 9 Building Blocks #2 Process #3 Digital Projects Table of Contents
- 4. Table of Contents #1 The Business Model 9 Building Blocks النقاط التسع لخطة العمل A shared language for describing, visualizing, assessing, and changing business models
- 5. العملاء العلاقة بين العلامة القنوات الخدات المقدمة التجارية و المستخدم الأدوات و مصادر العمل الدخل المشاريع الأساسية الشركاء التكلفة
- 6. المشاريع الأساسية KR الشركاء Key Resources KP Key Partners KA Key Activities C$ Cost Structure CR Customer Relationships العلاقة بين العلامة التجارية و المستخدم CS Customer Segments العملاء VP Value Propositions CH Channels الخدات المقدمة القنوات R$ Revenue Streams الدخل الأدوات و مصادر العمل التكلفة
- 7. The Customer Segments Building Block defines the deferent groups of people or organizations an enterprise aims to reach and serve يعبر المستهلك عن مجموعة من المستهلكين و المنظمات التي نهدف للوصول إليها . نتشارك نحن و المستهلك ذات الأهداف و نشارك المعلومات و الخدمات We aim to target Multi-sided platforms starting from direct consumer to world wild organization aim to reach our consumers of our network. Customer groups represent separate segments as they: • Their needs require and justify a distinct offer • They are reached through different Channels • They require different types of relationships • They have substantially different profi tabilities • They are willing to pay for different aspects of the offer Direct consumer Organizations Partnerships المستهلك المباشر المنظمات و الشركات الشركاء
- 8. we aim to reach all arabic speaking consumer in middle east and north africa espcially Gulf and Egypt
- 9. The Value Propositions Building Block describes the bundle of products and services that create value for a specific Customer Segment الخدامات المقدمة تصف الخدامات التي تأدي إلي فائدة إلي المستهلكين What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying? What bundles of products and services are we offering to each Customer Segment? Customization Tailoring products and services to the specific needs of individual customers or Customer Segments creates value. In recent years, the concepts of mass customization and customer co-creation have gained importance. This approach allows for customized products and services, while still taking advantage of economies of scale. Consumers: Entertainment, knowledge, improve performance ... etc Organizations: Reach, communicate, send message, advertising, Accessibility . Partners: Localization, Accessibility, communicate, new market and regional penetration, Cost reduction... المستهلك المباشر: الترفية, معلومات, تسهيل الوصول إلي خدمات أخري المنظمات و الشركات : التواصل مع المستهلك و الدعاية. الشركاء: الوصول إلي السوق المحلي
- 10. The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition القنوات المقترحة للأتصال بالمستهلك تصف الطرق التي يمك Web sales استخدامها للوصول للمستهلك و إيصال خدمات الشركة و الدفع Sales force الأنترنت Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? معرفة رأي المستهلك التعريف بالمنتج بالخدمة شراء الخدمة التنفيز المتابعة
- 11. The Customer Relationships Building Block describes the types of relationships a company establishes with specific Customer Segments. We should clarify the type of relationship it wants to establish with each Customer Segment. Automated services This type of relationship mixes a more sophisticated form of customer self-service with automated processes. Communities Increasingly, companies are utilizing user communities to become more involved with customers/prospects and to facilitate connections between community members. Co-creation More companies are going beyond the traditional customer-vendor relationship to co-create value with customers. Organizations: Reach, communicate, send message, advertising, Accessibility . Partners: Localization, Accessibility, communicate, new market and regional penetration, Cost reduction... Consumers: Entertainment, knowledge, improve performance ... etc
- 12. The Revenue Streams Building Block represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings) For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Advertising This Revenue Stream results from fees for advertising a particular product, service, or brand. Traditionally, the media industry and event organizers relied heavily on revenues from advertising. Asset sale The most widely understood Revenue Stream derives from selling ownership rights to a physical product. Subscription fees This Revenue Stream is generated by selling continuous access to a service. A gym sells its members monthly or yearly subscriptions in exchange for access to its exercise facilities. Licensing This Revenue Stream is generated by giving customers permission to use protected intellectual property in exchange for licensing fees. Licensing allows rightsholders to generate revenues from their property without having to manufacture a product or commercialize a service.
- 15. The Key Resources Building Block describes the most important assets required to make a business model work Physical This category includes physical assets such as manufacturing facilities, buildings, vehicles, machines, systems, point-of-sales systems, and distribution networks. Human Every enterprise requires human resources, but people are particularly prominent in certain business models. Intellectual Intellectual resources such as brands, proprietary knowledge, patents and copyrights, partnerships, and customer databases are increasingly important components of a strong business model. 1 2 3
- 16. 1 Physical usine the minimum office size and special requirments needed to activate this project
- 17. 2 Human the most important assests in our company in our team, we need to select the best to develop the best General Manager Operation manager Development Team Leader UI Designer Web-developer Web-developer Art Director 2D designer 2D designer 3D Designer and video editor Content supervisor Social media specialist (translator) Social media specialist (translator) Social media specialist (Freelancer) Social media specialist Financial Manager Legal consultant Marketing and sales Team Leader Account executive Account executive PA
- 18. 2 Human Salary Forecasting for the 1st two years
- 19. The Key Activities Building Block describes the most important things a company must do to make its business model work Every business model calls for a number of Key Activities. These are the most important actions a company must take to operate successfully. Social Media channels websites and applications localization Application development Platform/network Business models designed with a platform as a Key Resource are dominated by platform or networkrelated Key Activities. Problem solving Key Activities of this type relate to coming up with new solutions to individual customer problems.
- 20. Social websites Facebook pages mobile apps youtube channels
- 21. The Key Partnerships Building Block describes the network of suppliers and partners that make the business model work Companies forge partnerships for many reasons, and partnerships are becoming a cornerstone of many business models. Companies create alliances to optimize their business models, reduce risk, or acquire resources. Optimization and economy of scale The most basic form of partnership or buyer-supplier relationship is designed to optimize the allocation of resources and activities. Reduction of risk and uncertainty Partnerships can help reduce risk in a competitive environment characterized by uncertainty. Acquisition of particular resources and activities Few companies own all the resources or perform all the activities described by their business models. We can distinguish between four different types of partnerships: 1. Strategic alliances between non-competitors 2. Coopetition: strategic partnerships between competitors 3. Joint ventures to develop new businesses 4. Buyer-supplier relationships to assure reliable supplies
- 22. The Cost Structure describes all costs incurred to operate a business model This building block describes the most important costs incurred while operating under a particular business model. Creating and delivering value, maintaining Customer Relationships, and generating revenue all incur costs. Fixed costs Costs that remain the same despite the volume of goods or services produced. Examples include salaries, rents, and physical manufacturing facilities. Some businesses, such as manufacturing companies, are characterized by a high proportion of fixed costs.
- 23. Total investment budget for two years = $368,857 Starting with minimum investment =$250,000 Stretching budget to $400,000
- 24. Direct consumer Organizations Partnerships Consumers: Entertainment, knowledge, improve performance ... etc Organizations: Reach, communicate, send message, advertising, Accessibility . Partners: Localization, Accessibility, communicate, new market and regional penetration, Cost reduction... Automated services Communities Co-creation Sales force Web sales Advertising Asset sale Subscription fees Licensing Social Media channels websites and applications localization Application development Physical Human Intellectual 1 2 3 Optimization and economy of scale Reduction of risk and uncertainty Acquisition of particular resources and activities Total investment budget for two years = $368,857
- 28. we are in this phase right now