Business model part 1 1
- 1. Designing a Business Model Master of Creative Technology 2014
- 2. Business Model A business model describes the rational of how an organization creates, delivers and captures value A business model is nothing else than a representation of how an organization makes (or intends to make) money or add value.
- 3. Designing a Business Model It is a shared language for describing, visualizing, assessing and changing business models.
- 4. Designing a Business Model 9 Building Blocks
- 6. Customer Segment The Customer Segments Building Block defines the different groups of people or organizations an enterprise aims to reach and serve
- 7. Customer Segment For whom we are creating value? Who are our most important customers?
- 8. Customer Segment Mass Market Niche Segmented Market Diversified Market
- 9. Value Propositions The Value Propositions Building Block describes the bundle of products and services that create value for a specific Customer Segment
- 10. Value Propositions What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? Which customers needs are we satisfying?
- 11. Value Propositions Newness Performances Customization Design Brand/ Status Prices Cost or Risk reduction Accessibility Convenience / usability
- 12. Channels The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition
- 13. Channels Through which channels do our Customer Segments want to be reached? How are we reaching them? Which one works best? Cost, reach, customers routines
- 14. Customer Relationship The Customer Relationships Building Block describes the types of relationships a company establishes with specific Customer Segments
- 15. Customer Relationship What type of relationship does each of our customer expect us to establish and maintain with them? Which one works best? Cost, business resources,
- 16. Customer Relationship Personal Assistance Dedicated Personal assistance Automated Services Communities Co-creation
- 17. Revenue Streams The Revenue Streams Building Block represents the cash a company generates from each Customer Segment
- 18. Revenue Streams For what value our customers really willing to pay? For what they are currently paying, what they prefer to pay?
- 19. Revenue Streams Asset Sale Usage fee Subscription fee Lending/renting/leasing Licensing Brokerage fee Advertising
- 20. Key Resources The Key Resources Building Block describes the most important assets required to make a business model work
- 21. Key Resources What key resources does our propositions require?
- 23. Key Activities The Key Activities Building Block describes the most important things a company must do to make its business model work
- 25. Key Partners The Key Partnerships Building Block describes the network of suppliers and partners that make the business model work
- 26. Key Partners What are our key partners? Who are our key suppliers? Resources we acquire, activities they perform
- 27. Cost Structure The Cost Structure describes all costs incurred to operate a business model
- 28. Cost Structure Fixed cost Variable cost Cost drive Value drive
- 29. Epicenter of Business Model Resource Driven- Amazon Offer Drive – Telcos Customer Driven – Student offer Finance Driven – Reduce cost or increase revenue Multiple Epicenter Driven
- 30. Most Innovative Business Model