Enhancing knowledge creation spiral through virtual worlds_teigland
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The presentation discusses the potential of virtual worlds (VWs) for enhancing knowledge creation and entrepreneurship, citing trends in virtual goods sales and the rise of 'avapreneurs.' It emphasizes co-creation, user innovation, and the interdisciplinary nature of the project, which includes nine partners across various fields and countries. The project aims to study and promote best practices in using VWs to improve competitiveness for entrepreneurs and SMEs from March 2010 to February 2012.
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Enhancing knowledge creation spiral through virtual worlds_teigland
- 1. Enhancing Knowledge Creation Spiral through Virtual Worlds NVWN www.nordicworlds.net Stockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net October 2010
- 2. Today’s presentation Background Some of my experiences Questions
- 3. Here comes the Immersive Internet O’Driscoll 2009
- 4. Moving out of the Gartner hype cycle trough? http://www.gartner.com/it/page.jsp?id=1447613
- 5. “ Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova http://www.youtube.com/watch?v=-ahqjBeknT0 USD 3 bln in virtual goods sales in 2009, to grow to USD 12 bln in 2012 Swedish government granted b ank license to Mind Bank in 2009 USD 330,000 for virtual space station in 2010
- 6. Learning in VWs Learning virtual teaming skills through experience Mahaley & Teigland 2010 http://www.youtube.com/watch?v=N8XPmp0qGyg
- 7. The last generation to “attend” college? http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
- 8. Co-creation and user innovation in VWs Teigland et al 2010, Helms et al 2010 Co-creating a service with users from across the globe
- 9. Some participant comments Experiencing the environment: “…it looks good you have the ocean you have all the warm good feelings and even though I’m not used to running around in warm areas like this you get really good feelings that made me motivated…” Discussing the ability of exchanging knowledge: “ I think, the group had many ideas that inspired, too.” “ I was able to tell about a new trend where a handful of people started running, which today gathers several hundreds each week” Remembering the experience: “ I remember being here, the colors, the layout, the tables, the decision board, I remember you, I remember wearing those tennis shoes, the shorts, t-shirts, I have all of that as part of memories set about the all issue, running.”
- 10. Some participant comments I remember it pulled for me some memories of actually running, the last time I was actually running on the sidewalk or through my neighborhood “ I’m currently in my work avatar, which is an extension of my professional life and when I show up in SL with this avatar I’m a representative of my company and therefore I adjust what I’m saying and doing accordingly. While during the workshop I showed up with my personal avatar, that I use for volunteer efforts in SL for not-for-profit organization. So, I think I adjusted my behavior just a little bit, by being a little bit less worried and more relaxed about just meeting people without being under a particular pressure to make a lot of sense.
- 11. Enhancing knowledge creation through VWs Nonaka & Toyama 2003, Teigland et al 2010 Immersion Avatar design Multi-modal communication Interactivity & Archiving
- 12. Emergent organizing in VWs http://slpeacetrain.org/ Collaborating with like-minded individuals to pursue a vision Teigland 2010 http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest
- 13. The rise of Avapreneurs and Born Virtuals? Leveraging global reach Microemployees and pro-ams Markets and market knowledge Challenging multinational corporations’ traditional resource advantage? www.slentre.com/second-life-style-photolife-for-second-life/ Teigland 2010 “ Avapreneur” = Avatar + entrepreneur
- 14. Which professions and industries will not be revolutionized?
- 15. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor? Teigland 2009
- 16. Interested in learning about entrepreneurship and innovation through Virtual Worlds?
- 17. Project Objectives To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness To create a Virtual Center for VW Entrepreneurship & Innovation
- 18. NVWN Project Team of 9 Partners Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy International: Denmark, Finland, Iceland, Norway, Sweden, USA Interorganizational: Academia, Industry, Public Sector Timing: March 2010 to February 2012 Total budget approx. USD 1 mln Nordic Innovation Center: USD 500,000 Co-financing by partners: USD 500,000
- 19. An international and interdisciplinary team Sweden Stockholm School of Economics, Center for Strategy and Competitiveness Associate Professor Robin Teigland Assistant Professor Göran Lindquist Research Associate Eilif Trondsen Research Assistant Serdar Temiz Stockholm University PhD student Hanna von Schantz PhD student Elia Giovacchini Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics Professor Dominic Power MindArk AB Christian Björkman, Chief Marketing Officer Per Jonasson, Director of Special Projects Silver Design AB Ulf Berlin, CEO Patrick Geuder Denmark Roskilde Univ, Dept of Comm, Business and Info Technologies Professor Sisse Siggaard Jensen Assistant Professor Lisbeth Fr Ø lunde F inland Univ of Turku, Institutions and Social Mechanisms Professor Antti Ainamo Dr. Titiana -Petra Moldovan TEKES Development Manager Riku Mäkelä Iceland Icelandic Academy of Arts Director Fashion Dept Linda Björg Arnadottir Norway Univ of Agder, Center for Entrepreneurship Professor Jan Inge Jenssen PhD Student Björn-Tore Flåten PhD Student Ahmad Alaraj
- 20. NVWN Research areas Entrepreneurship Innovation Virtual world Physical world
- 21. 5 evolving project areas Next practices in entrepreneurship through virtual worlds Innovation by virtual world platform providers The future of virtual worlds Postcards from the Metaverse edited book Virtual center for entrepreneurship
- 22. 7 Work Packages March 1 St 2010 - February 29 th 2012 Work Package WP Title WP Coordinating Organization WP Supporting Academic Organization WP Advisor Organization WP 1 Nordic VW Network SSE Roskilde WP 2 Best Practices in VW Innovation Univ of Turku Iceland Academy of Arts TEKES Silver WP 3 Best Practices in VW Entrepreneurship Roskilde Agder MindArk WP 4 Future of Entrepreneurship and Innovation in VWs SSE Roskilde TEKES WP 5 Virtual Center for Entrepreneurship and Innovation Agder SSE TEKES WP 6 Communication Uppsala Univ of Turku WP 7 Project Administration SSE Uppsala
- 23. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland Photo: Lindholm, Metro