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Enterprise 2.0
Knowledge
Management
A Revolution of Knowledge in
Three Parts.
Enterprise 20 knowledge management part 3
Previously…
1. It is no longer about reading the best
   documents, but most of all finding the
   right contact person.
2. With Social Software we are able to
   build up and maintain networks and
   make them more transparent. However
   its successful implementation requires
   the right cultural, technological and
   organizational conditions.
3. This is where Web 2.0 ends and
   Enterprise 2.0 takes the spotlight: The
   right conditions have to be actively
   created.
The key to Social
Software success
in business is...
…integration.
Integration?
Social Software alone is like...




                                   Wiki      Rate
                          Blog
                                                       Extensible

             Work Place

                                                             Office
                                                          Integration
                   Discussion
                                 Search     Access
                                          Management
…just one player.
Success requires a coordinated
organization,...
...adaption
to the technological landscape, ...
...and a new team spirit.




Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
Only then everything fits together.
Enterprise 2.0



         Organization             Technology
         Integration in           Integration of Tools
         Structure & Processes    & Architecture



                      Culture
                      The Human
                      Element.
Organization
Integration in Structure & Processes
Hey, we just got
a Wiki!




                   Great! And what
                   do you do with it?

 ?
Process Management

             Skill Management

                                    Team Organization

                                Documentation

                          Project Management

         Requirement Management

 Reputation and Communication

                   Ideas and Innovations

            Learning and Change Management

                            …




Customers                 Employees                     Partners
BUT...
what does YOUR
 company do?
Where do large,
international teams work?
Where do the ideas of your
customers end up?
When are credible
communication and dialogue
important?
Who is already doing it?
How can we involve
innovators?
Define your
 priorities.
Process Management

             Skill Management

                                    Team Organization

                                Documentation

                          Project Management

         Requirement Management

 Reputation and Communication

                   Ideas and Innovations

            Learning and Change Management

                            …




Customers                 Employees                     Partners
Start small – think big.

1.   Develop a vision.
2.   First, tackle a real problem.
3.   Implement and gain experience.
4.   Update the vision.
5.   Improve the operation, go on to
     further applications.
Organization:
What else is
important?
Technology
Integration of Tools & Architecture
I can‘t find it on
 the Intranet!




                      Did you already
                      check the Wiki?
$%§&/“))??
What knowledge do
we need for success?
And what role does Social
Software play? Today as a
prototype,...


                                  ?
Strategic Relevance




                      High potential                Strategic




                      Suppor t                      Key operations
                                       Benefits for the Business
...and tomorrow as
core-application?



                                  ?
Strategic Relevance




                      High potential                Strategic




                      Suppor t                      Key operations
                                       Benefits for the Business
Social Software is more than
just a Wiki.
Each of these technologies has
  a particular advantage and
     field of application,...
...but it is the combination of
these which allows a greater
choice in daily use to bring out
the full potential.
How does Social Software
   fit into your target
       architecture?
What do we use Social Software
on the Intranet for?



                  Ex. Social Intranet
               Organization
               Interest Groups
               Innovation
               Portfolio + Solutions
Intranet       Corporate Social Network
               …
What remains centrally edited?



                 Ex. Edited Intranet
             Org.-News
                   Beispiele Social Intranet
                  Organisation
             HR Services
             Newsletter Groups
                  Interest
                  Innovation
             Market Research
             References + Lösungen
                  Portfolio
Intranet     …    Corporate Social Network
                  …
What do we use Social Software
on the Internet for?

                         Ex. Social Internet
                      Expert-Blogs
                      External Project-Divisions
                      Content on Web (Youtube)
                      Enterprise Community
                      …


Intranet   Internet
What gets edited
on the Internet?
                         Ex. Edited Internet
                          Beispiele Social Internet
                      Corporate Internet
                         Experten-Blogs
                      Microsites
                         Externe Projektbereiche
                      …
                         Inhalte im Web (Youtube)
                         Enterprise Community
                         …


Intranet   Internet
How is classic
communication linked…
                               Examples
                       Email
                       VoIP
                       Instant Messaging
                       Conferencing
                       …




Intranet   Internet   Conferencing &
                      Communication
...and which business
applications are
relevant...                            Examples
                              SAP
                              CRM
                              Line of Business Apps
                              Workflow Applications
                              …




Intranet   Internet   Conferencing &     Enterprise
                      Communication      Applications
...for a comprehensive integration?



                          Integration


Dashboard   Search        Corporate       Business          …
                          Tagging/Feeds   Intelligence



Intranet       Internet            Conferencing &        Enterprise
                                   Communication         Applications
A good technical
  integration...
...links information of various sources together,
and makes them accessible.
It also protects the system against
information overload through needs-
based and personalized filtering.
Availability &
performance
are mandatory.
Culture
The Human Element.
What could
happen?




             Let‘s try it now!
“The gap between what's technically
possible and what the corporate
culture is willing and able to accept is
often wider than many people
automatically assume.”
                              Dion Hinchcliffe
„Culture is an indirect
variable, culture can‘t be
generated!“

                  Prof. Peter Kruse
Change culture.
   Influence culture.
Do bosses have to
 take the lead?
A good boss doesn‘t have to be online...
Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
...but he belongs at the
center of communication.




Grafik: http://www.barackobama.com/downloads/
„That won‘t work for us,
our culture is just not
ready.“
The right culture is a goal,
not a pre-condition.
Start small – think big.

                              Openness is the rule:
   Agile projects.            closed areas only by
                                    request.
           Employees as
         ambassadors on the
               web.
    Executive Blog.    Employee Blog.


Comments allowed.
Openness where
   possible.

 Rules where
  necessary.
Define your Enterprise 2.0...

                            Conventional                                    Web
                            Businesses                                       2.0

              Authors       few editors                              all employees

             Approval       central                                      individual

               Identity     authentification necessary          anonymity possible

             Structure      centrally determined               generated by usage

           Semantics        taxonomy                                  folksonomy


Inspired by an idea from J. Robes, www.weiterbildungsblog.de
...and bring it
to life.
There's lots to be done!



  Is it worth it?
Don‘t we have other priorities,
in times like these?


    Well, don‘t
      we?
"A difficult economic
environment argues for
the need to innovate
more, not to pull back."
 Ken Chenault, CEO American Express
Social Software – properly integrated,
goes over well with the employees,...
...and becomes the indispensable
knowledge-infrastructure
for the firm.
„In an economy where the only
certainty is uncertainty, the one sure
source of lasting competitive
advantage is knowledge.“
                         Ikujiro Nonaka
Any Questions?
Enterprise 2.0     Social         Architecture &
Strategy-          Software &     Tools
Workshop           IT-Strategy




Conception,      We are
Implementation
& technical       happy             Test &
                                    Migration
Integration      to help.


Optimising       Compliance- &    Change
Operations &     Security-Check   Management
Per formance
Thanks to:
Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin,
Christin Büttner
Frank Wolf
(f.wolf@t-systems.com)
Simone Happ
(simone.happ@t-systems.com)
Christoph Rauhut
(christoph.rauhut@t-systems.com)
http://www.t-systems-mms.com/mms/en
http://www.besser20.de/english
To be continued.

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Enterprise 20 knowledge management part 3