Enterprise mobile strategy, Messaging the future
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The document discusses the shift towards mobile communication, highlighting that many consumers prefer messaging over apps or mobile websites, with a significant abandonment rate for apps. It emphasizes the potential of messaging platforms like WhatsApp and Facebook Messenger as key tools for businesses to interact with customers, suggesting that a paradigm shift is possible in how businesses operate. To succeed, enterprises must adapt their strategies and technology to focus on direct communication through short messages rather than relying solely on traditional apps.
!["As Messenger has grown, we think
this service has the potential to […]
become a communication tool for
the world,“
"Helping people communicate more
naturally with businesses will
improve, I think, almost every
person's life because it's something
everyone does."
But hey – Facebook already announced the FB messenger will go the same way about a year
ago. Is this the next shift? Are messaging apps going to be the app of apps? The hub we will use
to communicate, receive (demand) customer service and eve purchase products from brands
and businesses?](https://image.slidesharecdn.com/realcommerce-gomobile-3slideshareversion-160128140740/85/Enterprise-mobile-strategy-Messaging-the-future-14-320.jpg)
!["As Messenger has grown, we think
this service has the potential to […]
become a communication tool for
the world,“
Helping people communicate more
naturally with businesses will
improve, I think, almost every
person's life because it's something
everyone does."
But hey, this is already happening is south east Asia. Messaging apps that smartly connect
businesses and customers see tremendous success and generate revenues 100 times higher
than whatsapp and FB messenger. If WeChat can generate 7$ ARPU, cant whatsapp and FB
messenger generate $20 or even higher ARPU? The potential for a real paradigm shift is here!](https://image.slidesharecdn.com/realcommerce-gomobile-3slideshareversion-160128140740/85/Enterprise-mobile-strategy-Messaging-the-future-15-320.jpg)
Enterprise mobile strategy, Messaging the future
- 1. The future in short messages By Shay Rosen
- 4. A true story. A month ago my older daughter celebrated 12. Her grandmother asked if she would like a laptop as a birthday present. The 12 year old replied “a laptop? I don’t need one.. I have a cellphone..” Are we going mobile only?
- 5. Almost half of facebook users are mobile only users. And the trend is clear (the green line)
- 6. So it is indeed a revolution. But are enterprises doing something to change their way and adjust?
- 7. By declaration they are. Everyone is talking about the fact that the future is mobile. And because of that they develop apps “because you have to” Are you sure?
- 8. 25% 0f apps are abandoned after 1st use. 70% after less than 10. Most enterprise apps will be abandoned
- 9. 65.5% 0f Americans download 0 apps per month Most of your customers will not bother downloading your app*
- 10. bounce rate 140% Conversion rate 36% Mobile adapted website do not provide such a good experience and tend to perform worse than desktop website. Anyway, if the mobile revolution ends up with enterprises and brands communicating with their customers through mobile websites something is really wrong
- 11. We’re doing something very wrong. It looks like we still didn’t understand what mobile really means for consumers. We need to look deeper into usage habits
- 12. Surprise! Mobile is a messaging tool. Above all what we do all day with it is to communicate
- 13. Whatsapp announcement about moving to a business focused model is pretty interesting. If watsapp can connect businesses to consumers some very interesting opportunities will rise
- 14. "As Messenger has grown, we think this service has the potential to […] become a communication tool for the world,“ "Helping people communicate more naturally with businesses will improve, I think, almost every person's life because it's something everyone does." But hey – Facebook already announced the FB messenger will go the same way about a year ago. Is this the next shift? Are messaging apps going to be the app of apps? The hub we will use to communicate, receive (demand) customer service and eve purchase products from brands and businesses?
- 15. "As Messenger has grown, we think this service has the potential to […] become a communication tool for the world,“ Helping people communicate more naturally with businesses will improve, I think, almost every person's life because it's something everyone does." But hey, this is already happening is south east Asia. Messaging apps that smartly connect businesses and customers see tremendous success and generate revenues 100 times higher than whatsapp and FB messenger. If WeChat can generate 7$ ARPU, cant whatsapp and FB messenger generate $20 or even higher ARPU? The potential for a real paradigm shift is here!
- 16. FB is experimenting – uber on FB messenger integration. Looks very promising!
- 17. Hyatt is allowing room reservation on FB messenger. What a great experience
- 18. Everlane allows purchase on FB messeneger – great service
- 19. Can you imagine a travel agency that operates 100% within Viber? Look at Ukrain’s Pockettour
- 20. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 21. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 22. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 23. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 24. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 25. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 26. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 27. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 28. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 29. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 30. Imagine you could order you takeaway burger meal with 5 whatsapp messages.. This is what I call a WOW experience
- 31. It looks like enterprises mobile platform needs to be upgraded to do that.
- 32. Text Service Gateway Machine Learning Service Templates CRM Automation Engine But it’s completely possible. The technology is available. All you need is to form a strategy, plan and implement. Ask me how (using whatsapp
- 33. Apps? - reconsider Mobile websites – a must but not enough Direct communication using short messages is the answer Do it right and fast Pland a customer centric technology platform Set a customer communication strategy
- 34. The future in short messages