Entrepreneurial Marketing Idea.pptx
- 2. Introduction • Pet care food delivery company is a start-up company whose goal is to capture a large percentage of the industry. • Several plans will be laid out to ensure the company survives and gets the success it wants in the industry. • First is how it will identify marketing opportunities, its marketing strategies, and objectives in the industry. • It will be required to choose a suitable business model and clearly state how it will operate. • The company will also have a marketing channel that will aid distribute its products to the customers in different locations. • Finally the company will have a marketing campaign that puts forward a suitable brand position.
- 3. Entrepreneurial Marketing Idea • The company will use a one-on-one marketing strategy to advertise its brand among its customers. • A one-on-one marketing involves adjusting company mechanisms to meet specific customer needs. • The strategy benefits the company by attracting and retaining customers as much as possible. • The strategy will be facilitated through an online platform where potential customers will give information about their pets and place their orders. • One on one marketing strategy means the company will spend extra expenses but in return, they will capture the loyalty of its customers.
- 4. Marketing opportunity • There is a marketing opportunity among millennials of the United States this is because they comprise a large percentage of internet users. • Internet users offer a good advantage for online marketing which reaches many pet parents on the platform (Forbes,2012). • The major objective of the company is to increase sales by 10% every month of operation. • As a marketing strategy the company aims at using a one-on- marketing strategy to capture the loyalty of many customers as possible. • The major challenge the company will face is the extra costs of the marketing strategy.
- 5. Business model and operations • The company will use a manufacturing business model to facilitate its operations. • It is the goal of the company to offer quality and customized pet feeds to clients hence it will operate as a manufacturing business model( Carroll, 2020). • The company will have most of its operations being in-housed such as marketing, customer care, and preparation teams. • Some of the outsourced operations will be delivery, both finished products and raw materials, research development, and payroll processing. • The major concerns are on using techniques that will help the company have knowledge about its customers and reducing the cost of operations.
- 6. Marketing budget and Market Channel • The company will use a direct marketing channel to sell goods directly to its customers. • The strategy aims at ensuring customers get exactly what they desire and no third parties involved to alter the quality of the products( Lokare, 2019). • The major factors which make this a suitable channel is the need to have a competitive advantage, provide quality products, and have control over its products. • The marketing budget will be limited to a set amount of $2 million and the marketing team will be required to operate within that budget.
- 7. Evaluation and control or Marketing Campaign • The main goals of the company include; generating more income, creating a better customer experience, and improving its brand awareness. • The company will create its brand and position it such that pet parents chose it ahead of other companies. • The primary customers of the company are the pat parents and specifically the millennials as the target audience. • The company expects to generate roughly $25 million after the first three years of operation. • It will consider forming a good positioning statement that directly describes the product.
- 8. Summary • The company will major in pet food products such as wet, dry, and canned foods. • It will use a manufacturing business model in its in-housed and outsourced operations. • Pet food company will capitalize on the internet users as a marketing opportunity for its potential customers. • It will directly sell products to its customers this is in an attempt to gain control over how it conducts its operations. • Finally the company has a goal of making more sales every month, creating a better customer experience, and improving its brand through its marketing campaign.
- 9. References • Forbes. (2012, October 13). 5 Steps To Evaluate Your Company's Digital Marketing Strategy. Retrieved from www.forbes.com/sites/theyec/2012/10/13/5-steps-to- evaluate-your-companys-digital-marketing- strategy/?sh=3a40b2ee4259: https://www.forbes.com/sites/theyec/2012/10/13/5-steps- to-evaluate-your-companys-digital-marketing- strategy/?sh=3a40b2ee4259 • Lokare, N. (2019, ND ND). Factors Affecting Choice of Distribution Channel. Retrieved from www.economicsdiscussion.net/distribution-channel/factors- affecting-choice-of-distribution-channel/31503: https://www.economicsdiscussion.net/distribution- channel/factors-affecting-choice-of-distribution- channel/31503
- 10. References • Carroll, R. (2020, nd nd). Theory of Constraints: 6 Limiting Factors to Your Business Success! Retrieved from www.boxtheorygold.com/blog/theory-of-constraints-6- limiting-factors-to-your-business-success: https://www.boxtheorygold.com/blog/theory-of-constraints-6- limiting-factors-to-your-business-success
Editor's Notes
- #3: A suitable model for the company should align with the goals of the company for instance its , pet care company aims at offering quality pet foods hence manufacturing product based model is suitable. Marketing channels are also affected by intentions of the company such that incase it wants to control the its operation then a dircet approach is convenient.
- #4: One-on-one entrepreneurial marketing idea creates loyalty between the customer and the company this makes it hard for other companies to lure them . In return the company will generate more profits due to more sales made.
- #5: Online platforms offer a great chance of reaching many people in the farthest parts of the world. The company has identified online markets as an opportunity it will have to exploit so as to get to many pet owners using the platform.
- #6: A manufacturing business model involves obtaining raw materials from different sources and converting it into finished products. To offer quality products the company will place high priority on in-housed operations .In addition to this ,the company will have better control of its operations.
- #7: To get more knowledge about customer shopping behavior the company will prioritize on selling goods directly to them. It gives an opportunity to evaluate every marketing efforts made and suitable recommendations to be made.
- #8: The company will generate more income through initiation of more sales and ensuring that most of its lead customers are turned into potential customers. The product positioning statement of the company is as stated below. For pet parents looking for a quick pet food experience with a great tailor-made experience, Pet Food Company leads the pet food industry offering fresh, quality, and pet customized feeds that conveniently suit your pet.