Printed marketing has a smaller environmental footprint than digital alternatives like emails. The document outlines various initiatives taken by a printing company, Bolger, to reduce their environmental impact and become more sustainable, such as using soy-based inks, recycling waste ink and materials, installing more efficient lighting and HVAC systems, and achieving zero production landfill waste. They have also received several certifications for their environmental, quality, health and safety standards. Bolger aims to continue improving through additional initiatives like switching to LED lights and installing solar panels.