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Epikdave datapreso-2011

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The document discusses how companies are collecting and using customer data. It talks about how companies get data from various sources like social media, local information, and device demographics. The document then discusses how companies use this collected data to gain customer insights, build loyalty programs, understand trends and forecasts, and more. It provides examples of how some of this data is used by companies like Audi.

Technology
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It’s
All
About
the
Data
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
Connec2ng
the
Customer
Big
Data
Big
Data
Big
Data
Pii
Pii
Pii
Pii
Pii
Epikdave datapreso-2011
Epikdave datapreso-2011
Who
Has
the
Data?
Who
Has
the
Data?
Who
Has
the
Data?
Who
Has
the
Data? (Go
Get
It)
The
ShiAing
of
Data
The
ShiAing
of
Data
The
ShiAing
of
Data
The
ShiAing
of
Data
The
ShiAing
of
Data
The
ShiAing
of
Data
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
Gocial
Gocial
Gocial
Gocial
Local
Local
Local
Local
Local
Device
Demographics
Device
Demographics
Device
Demographics
What
to
do
with
the
Data?
What
to
do
with
the
Data?
Proud
Dad.
Proud
Dad.
Proud
Dad.
The
ShiAing
of
Data
The
ShiAing
of
Data
The
ShiAing
of
Data
Individual
Data
Individual
Data
Building
Customer
Insights
Building
Customer
Insights
Loyalty
+
Community
Loyalty
+
Community
Loyalty
+
Community
Loyalty
+
Community
Loyalty
+
Community
Compe22ve
+
Response
Compe22ve
+
Response
Trends
+
Forecasts
Trends
+
Forecasts
Trends
+
Forecasts
And
So
Much
More
And
So
Much
More
All
About
Audi
All
About
Audi
All
About
Audi
How
Fast
Are
You?
How
Fast
Are
You?
Transparent
Technology
Transparent
Technology
Your
Website
Your
Website
Your
Website
Your
Website
Your
Website
Your
Website
Your
Website
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
intui2on
intui2on s2ll
maOers
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
Epikdave datapreso-2011
Thank
You, @epikdave

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Epikdave datapreso-2011

Editor's Notes