Etch Group
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Digital Architects provides digital strategy and design services. They help clients identify brand opportunities through digital integration and offer the best solution rather than the option with the highest margins. They have broad experience across different industries and focus on making money for clients. Some past clients include Sustainability Victoria, Transport Accident Commission, and Yering Station winery. For each, they conducted research, developed prototypes, and advocated for the client's needs throughout the process. Their goal is to create great customer experiences through digital channels that drive sales.
Etch Group
- 2. ABOUT US » Digital Natives Why work with Etch ‣ Digital natives, we breathe digital and can identify brand opportunities ‣ Ensure digital works by integrating it with your marketing process ‣ We don’t sell CMS or Technology, so we offer best fit, not best margin ‣ Broad experience with a range of brand requirements ‣ Business minded, we’re here to make people money
- 3. ABOUT US » Who we’ve helped
- 4. ABOUT US “ Companies need to understand what’s driving people to their digital spaces” Forrester Inc.
- 5. SERVICES » Our focus Etch focus on finding innovative digital opportunities based on research, business strategy and technological understanding. Start here Desirability (people) Innovative Opportunities Emotional Rational Viability Feasibility (business) (technology)
- 6. SERVICES » Process The 3 phases of Etch’s strategic process Research Listen, Observe & Review Make Plan Design & Act Think & Document
- 7. SERVICES » Process A rational approach to digital process Analyse Consumer Measure Research Ideation Activate Research Scoping Launch Make Plan Prototypes Develop Design Usability Speci cation
- 8. SERVICES » Process Ensure business objectives are front of mind Analyse Consumer Measure Research Ideation Activate Research Scoping Launch Make Plan Prototypes Develop Design Usability Speci cation Digital Strategy
- 9. SERVICES Where does Etch fit in the process Your brand Etch Interactive Digital / Social ROI Business Brand Behavioural Digital Channel Project Marketing Measurement Planning Position Research Planning Architecture & Strategy & Review Prototyping Media Service Search Planning IT / CRM Usability Production & & Advertising Innovation SEO / SEM Systems Testing Maintenance ATL Agencies Creative Specialists Web Developers
- 10. SERVICES What services do Etch provide? ‣ Digital Strategy ‣ Information Architecture ‣ Audience Research ‣ Site Mapping / Labelling ‣ Behavioural Segmentation ‣ Prototypes / Wireframing ‣ Mental Modelling ‣ Usability Testing ‣ User Experience Mapping ‣ Projects Advocacy ‣ Channel Planning ‣ IT System Selection ‣ Innovative Concepts ‣ Briefs / Timelines / Budgets ‣ Activation Planning ‣ Supplier Selection ‣ Social Amplification ‣ Web Site Optimisation ‣ Measurement Models Search Engine Visibility
- 11. SERVICES » Process Etch focus on creating great experiences for your customers that will result in more sales Analyse Consumer Consumer Measure Research Research Ideation Ideation Activate Research Scoping Scoping Experience Launch Design Make Plan Prototypes Prototypes Develop Design Usability Usability Speci cation
- 13. ETCH » How we’ve helped Sustainability Victoria (SV) ‣ What we did ‣ Business analysis ‣ Behavioural Research ‣ User Experience ‣ Project Scoping ‣ Prototyping and Usability Design ‣ Vendor selection ‣ Client Advocacy ‣ Project Consultants
- 14. ETCH » SV - GreenHouse Projects
- 15. ETCH » SV - Premier Sustainability Awards
- 16. ETCH TAC - How safe is your car?
- 17. ETCH » How we’ve helped TAC - How safe is your car scoping ‣ What we did ‣ Scope the search tool ‣ Consumer research ‣ Discovery workshop ‣ Idea sketching ‣ Information architecture ‣ Interactive prototype ‣ Usability testing ‣ Vendor selection ‣ Client advocacy
- 20. ETCH Yering Station Rathbone Wine Group
- 21. ETCH » How we’ve helped Yering Station ‣ What we did ‣ Digital Strategy & Scoping ‣ Consumer research ‣ Experience mapping ‣ Interactive Prototype ‣ Functional specification ‣ 5 brand site designs ‣ Client advocacy ‣ Digital marketing ‣ CRM Development
- 22. ETCH » Yering Station
- 23. ETCH » Yering Station
- 24. ETCH » Yering Station
- 25. ETCH » Yering Station
- 26. ETCH » Rathbone Wine Group
- 27. SERVICES “ For FedEx, the customer experience is becoming more important than the product.” Janice Brown, Manager of channel strategy at FedEx
- 28. THANK YOU Get in touch Alex White Dan Oxnam alex@etchgroup.com dan@etchgroup.com +61 402 042 459 +61 401 765 447 Follow @alexthinking Follow @dano