Pervasive/Invasive
•  Pervasive media may afford an
   intensification of surveillance, data mining,
   and loss of privacy, and this is certainly the
   perception amongst many potential
   designers and users.
  –  what are the issues?
  –  what is ethical design in pervasive media?
"There is a need to engage with current
debates around pervasive media in order
that we don't stumble into the future with
our eyes shut, but are more aware of the
possible futures; develop the right
concepts, laws, and societal valuesā€
                            Nello Cristianini
What are the issues?
•  What data is being collected/collated and
   commercially exploited by the applications we
   use?
What are the issues?
•  What data is being collected/collated and
   commercially exploited by the applications we
   use?
•  When does anonymity matter?
What are the issues?
•  What data is being collected/collated and
   commercially exploited by the applications we
   use?
•  When does anonymity matter?
•  Is it possible to design an application so that
   people are able to choose which information
   they share?
What are the issues?
•  What data is being collected/collated and
   commercially exploited by the applications we
   use?
•  When does anonymity matter?
•  Is it possible to design an application so that
   people are able to choose which information
   they share?
•  What levels of user consent are needed?
What is ethical design in pervasive
              media?
 – hidden secrets
    •  serendipitous or planned interaction?
 – who initiates the interaction?
        – bluetooth scanning
        – opt-in/opt-out?
 – made available only to people who visit a
   particular space?
What is ethical design in
     pervasive media?
– are you creating a social network?
   •  can people use fake id?
   •  are multiple identities allowed?
   •  prizes – rewards – top scorer – leader
      board
What is ethical design in pervasive
              media?
 –  is permanent data collection necessary and/or
    planned?
   •  storage of the data
      –  where?
      –  who has access?
What is ethical design in pervasive
              media?
 –  is permanent data collection necessary and/or
    planned?
   •  storage of the data
      –  where?
      –  who has access?
   •  what is the value of the data?
      –  economic
      –  social
      –  personal
What is ethical design in pervasive
              media?
 –  is permanent data collection necessary and/or
    planned?
   •  storage of the data
      –  where?
      –  who has access?
   •  what is the value of the data?
      –  economic
      –  social
      –  personal
   •  do you allow mining of that data?

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Ethical Questions for Producing Pervasive Media

  • 1. Pervasive/Invasive •  Pervasive media may afford an intensification of surveillance, data mining, and loss of privacy, and this is certainly the perception amongst many potential designers and users. –  what are the issues? –  what is ethical design in pervasive media?
  • 2. "There is a need to engage with current debates around pervasive media in order that we don't stumble into the future with our eyes shut, but are more aware of the possible futures; develop the right concepts, laws, and societal valuesā€ Nello Cristianini
  • 3. What are the issues? •  What data is being collected/collated and commercially exploited by the applications we use?
  • 4. What are the issues? •  What data is being collected/collated and commercially exploited by the applications we use? •  When does anonymity matter?
  • 5. What are the issues? •  What data is being collected/collated and commercially exploited by the applications we use? •  When does anonymity matter? •  Is it possible to design an application so that people are able to choose which information they share?
  • 6. What are the issues? •  What data is being collected/collated and commercially exploited by the applications we use? •  When does anonymity matter? •  Is it possible to design an application so that people are able to choose which information they share? •  What levels of user consent are needed?
  • 7. What is ethical design in pervasive media? – hidden secrets •  serendipitous or planned interaction? – who initiates the interaction? – bluetooth scanning – opt-in/opt-out? – made available only to people who visit a particular space?
  • 8. What is ethical design in pervasive media? – are you creating a social network? •  can people use fake id? •  are multiple identities allowed? •  prizes – rewards – top scorer – leader board
  • 9. What is ethical design in pervasive media? –  is permanent data collection necessary and/or planned? •  storage of the data –  where? –  who has access?
  • 10. What is ethical design in pervasive media? –  is permanent data collection necessary and/or planned? •  storage of the data –  where? –  who has access? •  what is the value of the data? –  economic –  social –  personal
  • 11. What is ethical design in pervasive media? –  is permanent data collection necessary and/or planned? •  storage of the data –  where? –  who has access? •  what is the value of the data? –  economic –  social –  personal •  do you allow mining of that data?