Ethics Ex Machina – Designing the Future With a Conscience
2 likes402 views
The document discusses the importance of ethics in design, highlighting the responsibilities of designers in creating technology that respects and serves all users. It presents various unethical practices and their consequences, alongside a call to action for designers to adopt integrity, responsibility, and awareness in their work. Ultimately, the document emphasizes the need for a conscious approach to design that prioritizes societal well-being over profit.
![[A decade-long study] shows that brands following
the principles of conscious capitalism returned
1,025 percent. The S&P 500 yielded 316 percent
during the same time.
- Mike Maddock
“
https://www.forbes.com/sites/mikemaddock/2018/03/05/a-former-skeptic-
explains-why-conscious-capitalism-could-save-the-world/#217da6db3173@uxward](https://image.slidesharecdn.com/ethicstalk-180924133630/85/Ethics-Ex-Machina-Designing-the-Future-With-a-Conscience-37-320.jpg)
![[Our industry is]...willing to invest plenty of resources
in chasing "delight" and "disruption," but [it] hasn't
stopped to think about who's being served by its
products, and who's being left behind, alienated, or
insulted.
- Sara Wachter-Boettcher, Technically Wrong
“
@uxward](https://image.slidesharecdn.com/ethicstalk-180924133630/85/Ethics-Ex-Machina-Designing-the-Future-With-a-Conscience-44-320.jpg)
![...teams become hyper-focused on one customer
group, and forget to consider the broader range of
people who’s needs could be served by [their]
product.
- Sara Wachter-Boettcher, Technically Wrong
“
@uxward](https://image.slidesharecdn.com/ethicstalk-180924133630/85/Ethics-Ex-Machina-Designing-the-Future-With-a-Conscience-48-320.jpg)
![Integrity is one of the cornerstones of character…[It]
is a state or quality of being complete, undivided, or
unbroken.
- Spencer W. Kimball
“
@uxward](https://image.slidesharecdn.com/ethicstalk-180924133630/85/Ethics-Ex-Machina-Designing-the-Future-With-a-Conscience-57-320.jpg)
Ethics Ex Machina – Designing the Future With a Conscience
- 1. Ethics Ex Machina Designing the Future With a Conscience Brandon E.B. Ward @uxward
- 2. Mike Monteiro Jonathan Shariat Viewers Like You Sara Wachter-Boettcher Cathy O’Neil Ethics Ex Machina
- 3. What are we talking about? @uxward
- 4. Ethics: The moral principles by which a person is guided Ethics Ex Machina Photo by Oliver Roos on Unsplash@uxward
- 5. Morals: Of or relating to human character or behaviour considered as good or bad; of or relating to the distinction between right and wrong, or good and evil, in relation to the actions, desires or character of responsible human beings Ethics Ex Machina @uxward
- 6. Morals: Of or relating to human character or behaviour considered as good or bad; of or relating to the distinction between right and wrong, or good and evil, in relation to the actions, desires or character of responsible human beings Ethics Ex Machina @uxward
- 7. A personal code of ethics would not cause harm to others, would be anchored in truth and would strive to make society a better place. - The Ethical Atheist “ @uxward
- 8. Media Are Reality Individuals’ interactions with computers, television, and new media are fundamentally social and natural, just like interactions in real life…Media are reality. Reeves & Nass, The Media Equation Ethics Ex Machina @uxward
- 9. Manipulation Corruption Dishonesty Misrepresentation Exploitation Human rights Health Discrimination Crime Politics Poverty From A Guide To Everyday Design Ethics by Jonathan Shariat Design Topics Ethics Ex Machina @uxward
- 10. What is unethical software? @uxward
- 11. Portfolio Projects 04 No Respect for User Preferences Interrupts At Any Time Requires More Than It Gives No Consideration for Ergonomics Patronizing or Shaming Tone & Language Impolite Consumes Resources Tricks You to do things you didn’t want to do From A Guide To Everyday Design Ethics by Jonathan Shariat @uxward
- 12. Is the core function hidden, secret, or obfuscated? Can it be inspected, shared, or independently verified? Opacity How many lives will this affect? Even small things on a massive scale can be devastating. Scale Does this do damage to someone or something? Is there potential for harm in any way? Damage From Weapons of Math Destruction by Cathy O’Neil Ethics Ex Machina @uxward
- 13. Race Gender Ability Age Religion Locale Language Bandwidth Device Ethics Ex Machina @uxward
- 14. Is ethics in design really a problem? What’s broken? @uxward
- 15. There are professions more harmful than industrial design—but only a very few of them. - Victor Papanek “ @uxward
- 16. Volkswagen 2015 Fuel Economy Deception Cost VW $30 Billion dollars in penalties Cost VW buy-back of every single diesel vehicle worldwide Cost VW untold brand damage and PR harm DESIGNED DIESEL CARS TO DECEIVE EMISSIONS TESTS Ethics Ex Machina @uxward
- 17. Cambridge Analytica + Facebook 2018 Electioneering & PII Violations USED DATA IMPROPERLY OBTAINED FROM FACEBOOK TO BUILD VOTER PROFILES Ethics Ex Machina @uxward
- 18. Facebook 2014 Celebrating Someone’s Pain Deaths Tragedies Accidents Heartbreak Devestation CELEBRATES THE HORRIBLE THINGS IN YOUR LIFE Ethics Ex Machina @uxward
- 20. Jenny’s Story 2014 Careless Inattention to User Needs BAD DESIGNS CAN CAUSE ACCIDENTS, INJURIES, AND DEATH Ethics Ex Machina @uxward
- 21. At PureGym All Doctors Are Men 2015 Sexist Assumptions Black-box Algorithm Biased assumptions Lack of diversity/testing/empathy/thought FEMALE GYM MEMBER CAN’T ACCESS WOMEN’S BATHROOM BECAUSE SHE’S A DOCTOR Ethics Ex Machina @uxward
- 22. Siri Wanted to Help You Kill Yourself 2011 “Helpful” Assistants EARLY EDITIONS OF SIRI HELPFULLY REMINDED YOU TO KILL YOURSELF IN THE MORNING, EVEN GUIDING YOU TO BRIDGES AND GUN STORES Ethics Ex Machina @uxward
- 23. Snapchat Built a Yellow-Face Filter 2016 Racist “fun” Filters supposed to "make you prettier" make you whiter YOU COULD USE SNAPCHAT’S FILTERS TO EXPRESS YOUR RACISM TOWARDS ASIANS Image by @tequilafunrise Ethics Ex Machina @uxward
- 24. Black-Box Algorithms Target Black People 2013 Racist Algorithms When everything else is the same: Black: 10/10 - go to prison White: 3/10 - don’t go to prison FROM POLICING SOFTWARE TO SENTENCING SOFTWARE, PRIVATE, PROPRIETARY ALGORITHMS ARE SENDING PEOPLE OF COLOR TO PRISON DISPROPORTIONATELY Ethics Ex Machina @uxward
- 25. DNA-Based Medical Data Used Against You 1996-Present DNA-Based Denial Genetic markers for incurable diseases Relatives you didn’t know you had COMPANIES ASKING FOR YOUR DNA TO TELL YOU ABOUT YOUR ANCESTORS CAN OWN AND SELL THAT DATA TO ANYONE, OR REVEAL UNINTENDED THINGS Ethics Ex Machina @uxward
- 26. I would want a warning saying: Check this box and FYI: People discover their parents aren’t their parents and they have siblings they didn’t know about. - “George Doe” “ @uxward
- 27. Cycle-Tracking Apps Assume You’re Hetero 2016 Exclusionary Cycle Tracking Defaults are designed and imply preference Lack of openness and force-choosing options makes people feel ignored MOST CYCLE-TRACKING APPS FOR WOMEN ASSUME YOU’RE TRYING TO GET PREGNANT IN A HETERO MARRIAGE Ethics Ex Machina @uxward
- 28. Where All the Women At? 1958-Present Women Must Pay to Play Many games don’t launch with any female avatars Many games have copious male defaults, but require in-game purchases for female equivalents Female avatars are often hyper-sexualized caricatures LACK OF FEMALE AVATARS, OPTIONS AS DEFAULTS FORCE WOMEN TO PAY MONEY TO EXPERIENCE WHAT THE MALES GENERALLY GET FOR FREE Ethics Ex Machina @uxward
- 30. Any App or Site Not Designed for Accessibility Beginning of Time Inaccessible ONE BILLION PEOPLE, OR 15% OF THE WORLD’S POPULATION, EXPERIENCE SOME FORM OF DISABILITY, AND DISABILITY PREVALENCE IS HIGHER FOR DEVELOPING COUNTRIES. https://www.worldbank.org/en/topic/disability Ethics Ex Machina @uxward
- 31. Purposeful Use of Dark Patterns Beginning of Time Conscious Malfeasance ANY ATTEMPT TO TRICK, DECEIVE, CAJOL, MANIPULATE, OR INFLUENCE THE USER IN A DECEIPTFUL, OR MISDIRECTED ATTEMPT TO GET THEM TO DO SOMETHING THEY MIGHT NOT NORMALLY OR CONSCIOUSLY CHOOSE TO DO Ethics Ex Machina @uxward
- 32. When you call something an edge-case, you’re really just defining the limits of what you care about. - Eric Meyer “ @uxward
- 33. Why should we care? @uxward
- 34. Every industry and every sector of society is powered by technology today, and being transformed by the choices made by technologists. - Anil Dash “ @uxward
- 35. Teams that focus on value creation A deeper customer understanding Higher trust among stakeholders. Higher employee engagement Ethics is good business Literally everyone wins Lower employee turnover ! ! 🎯 # " Photo by rawpixel on Unsplash@uxward
- 36. Profit isn’t the only point Too many people lose If you focus only on selling more alcohol and cigarettes, the cost may be addiction, broken families, and dead people If you focus only on selling more junk food, the cost may be obesity, diabetes, and dead people.🍟 If you focus only on selling more guns, the cost may be dead people.💀 Photo by Thought Catalog on Unsplash @uxward
- 37. [A decade-long study] shows that brands following the principles of conscious capitalism returned 1,025 percent. The S&P 500 yielded 316 percent during the same time. - Mike Maddock “ https://www.forbes.com/sites/mikemaddock/2018/03/05/a-former-skeptic- explains-why-conscious-capitalism-could-save-the-world/#217da6db3173@uxward
- 38. 43% of global consumers said they are willing to spend more for a product or service that supports a cause. - Nielsen Norman Group “ https://www.nielsen.com/us/en/insights/news/2013/can-doing-good-be-good-for-business.html @uxward
- 39. A number of us who were too old or too scared to fight prostituted our talents by making posters inciting a large mob of young men who had never done anything to hop over and get shot at...we sold the war to youth. - James Montgomery Flagg “ @uxward
- 40. Designers are responsible for the work they put into the world. - Mike Monteiro “ @uxward
- 41. How each of us can make a difference How do we fix it? @uxward
- 42. 1. Admit we have a problem. @uxward
- 43. What does “business ethics” mean to you? 47% 37% 4% 13% Ethical Behavior Starts At The Top Conducting business according to legal requirements and not breaking laws Not just legally compliant, but also engaging in socially responsible activities Ensuring your business is profitable for the shareholders Not sure @uxward@uxward
- 44. [Our industry is]...willing to invest plenty of resources in chasing "delight" and "disruption," but [it] hasn't stopped to think about who's being served by its products, and who's being left behind, alienated, or insulted. - Sara Wachter-Boettcher, Technically Wrong “ @uxward
- 45. @uxward
- 46. 2. Admit there is no such thing as an average person @uxward
- 47. Edge Cases Stress Cases Design for real user journeys Ethics Ex Machina
- 48. ...teams become hyper-focused on one customer group, and forget to consider the broader range of people who’s needs could be served by [their] product. - Sara Wachter-Boettcher, Technically Wrong “ @uxward
- 50. To inspire designers—too long the servants of producers—to better serve humanity as the ambassadors of the end-users: the citizens of the world. All people deserve to live in a well- designed world. Cognisant of the diverse range of contexts, both formal and informal, where design has an impact; “ http://montrealdesigndeclaration.org @uxward
- 51. Mindful of the immeasurable value of local and traditional knowledge for appropriate and innovative design solutions; Sentient of the demand of communities, large or small, local or global, for decent living conditions and which design can help address; “ http://montrealdesigndeclaration.org @uxward
- 52. Recognise the need for strategic leadership on design matters at local, regional, national and international levels and with this, the need for governance models, political agendas and policy to take design into account; Recognise the need for sufficient fiscal and human resources and capacity; “ http://montrealdesigndeclaration.org @uxward
- 53. Acknowledge the intrinsic capacity of design to serve as an agent of change and a source of creative transformation; Acknowledge the fundamental and critical role of design to create a world that is environmentally sustainable, economically viable, socially equitable, and culturally diverse; “ http://montrealdesigndeclaration.org @uxward
- 54. And confirm the value of working in a collaborative, holistic and integrated way to foster design of common benefit. “ http://montrealdesigndeclaration.org @uxward
- 56. Practice what you preach Ethics Ex Machina Photo by rawpixel on Unsplash @uxward
- 57. Integrity is one of the cornerstones of character…[It] is a state or quality of being complete, undivided, or unbroken. - Spencer W. Kimball “ @uxward
- 58. @uxward
- 59. 5. Take responsibility for what you put into the world @uxward
- 60. Be courageous Admit there is no such thing as an average person Admit we have a problem. Have integrity Design Your Future With A Conscience 2 1 4 3 Take responsibility for what you put into the world5 Photo by Austin Chan on Unsplash @uxward
- 61. Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. - Mahatma Gahndi “ @uxward