Active Video Games
- 1. Active Video Games Dr Alasdair G Thin Active Video Games Researcher Heriot-Watt University, Edinburgh, UK a.g.thin@hw.ac.uk www.GamerSizeScience.org EU Platform for Action on Diet, Physical Activity and Health Brussels, September 17, 2008
- 2. Which is the Odd One Out? http://foragers.wikidot.com/sexual-division-of-labor http://www.pecad.fas.usda.gov/highlights/2008/05/IndiaRapeseed/ http://www.flickr.com/photos/estherase/137338651/sizes/m/ http://www.eyetoy.com/index.asp?pageID=21
- 3. Alasdair G Thin - Credentials BSc Physiology & Sports Science PhD Clinical Exercise Physiology PG Cert. Information Technology Applied to Tourism, Leisure & Sport PG Cert. Academic Practice Various Coaching & Instructing Qualifications Worked in Public Health/Health Promotion
- 4. New Ways of Doing Things e e e e e
- 5. Social Phenomenon http://www.nytimes.com/2007/04/30/health/30exer.html http://www.time.com/time/magazine/article/0,9171,1661688,00.html http://news.bbc.co.uk/1/hi/health/7262770.stm Video Games Industry Size 2008 >€15,000 Million
- 8. Energy Expenditure – Active versus Sedentary Video Game
- 10. Novelty Factor or Persuasive Active eGames? Degree of authority Develops skills Exercise more accessible General exercise tips Helpful suggestions Monitors usage Negative feedback Positive experience Positive feedback Praises the player Progress chart Reflects the player Rewards progress Tailors exercise Visually attractive
- 11. We Have the Technology…
- 12. Paradigm Shift Persuasive Message ( “Exercise is Good for You!” ) Perceived Reward Persuasive Interactive Experience Real Reward “ Playing to live” “Jouer pour livre” “Spielen um zu leben”
- 13. Who is Setting the Agenda?? www.touchgenerations.com
- 14. Future of Active eGames Maximise the Opportunity Dialogue with Games Developers Personal Activity Platform/Profile eGame Energy Expenditure Ratings? Sustainable Future Models for in game advertising/sponsorship Casual games (adverts tie in, e.g. QR codes) Develop social/networking/online aspects
- 15. Contact Dr Alasdair G Thin Active Video Games Researcher Heriot-Watt University, Edinburgh, UK a.g.thin@hw.ac.uk www.GamerSizeScience.org Available for Research, Consulting and Speaking Engagements