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futural-project.eu
Networking & Building Synergies
with Other Rural Innovators
Carlo Giua and Brigida Marovelli, University of Pisa
1
15:15
EU Rural Innovation Forum | Amorebieta Etxano, Basque Country, Spain | 15 May
futural-project.eu
Capacity Building on digital competences
in rural areas:
needs and existing programmes
Kim Smedslund, PREPARE- Partnership for Rural Europe
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European
Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.
futural-project.eu
Europe’s Digital Decade: digital targets for 2030
Futural RIF1 15/05/2025
• Basic Digital Skills: min 80% of population
• Tech up-take: 75% of EU companies using Cloud, AI, or Big Data
Innovators: grow scale-ups & finance to double EU Unicorns
• Late adopters: more than 90% of SMEs reach at least a basic level of digital
intensity
• Connectivity: Gigabit for everyone
• Key Public Services: 100% online
• e-Health: 100% of citizens have access to medical records online
• Digital Identity: 100% of citizens have access to digital ID
futural-project.eu
Urban-Rural Europe - digital society – Eurostats 2023
Futural RIF1 15/05/2025
Internet 95-90, Individuals daily access 16-74: 90-80, Mobile phone 89-82,
e-mails 83-72, on-line news 70-59, banking 69 – 58 On-line purchases 62 - 54
Internet skills: basic skills 92-85 (content creation skills 13.8% gap), basic overall
general skills 62,5-47,5 (EU-target 80).
Rural runs behind urban in the digital world: In some countries the divíde is
bigger and this is the case especially in digital skills.
futural-project.eu Futural RIF1 15/05/2025
futural-project.eu
Good Practice webinar of the Rural Pact Support Office 8.6.2023
Futural RIF1 15/05/2025
Digitalisation and smart development are core priorities for the European Union and of
crucial importance for rural areas.
EU Long Term Vision (LTVRA) aims at rural areas ‘fully benefiting from digital innovation with equal
access to emerging technologies, widespread digital literacy and opportunities to acquire more
advanced skills’ (shared goals). Moreover, the vision aims to enable more ‘connected rural areas’ by 2040
“there is still a persisting digital divide in Europe between rural, peri-urban and urban areas in terms of
digital connectivity, skills and capacities for technological development”
“less than half of the households in sparsely populated areas have at least basic digital skills, only 20%
have above digital skills and 2.5% are Information and Communication Technology”
“…have the adequate skills not only to use them but also to adapt them to their needs and business ideas”
“Digital skills development is also one of the strategic priorities of the Digital Education Action Plan 2021-
2027, adopted in September 2020”
futural-project.eu
EU Digital activities…
Futural RIF1 15/05/2025
Digital education action plan 2021-27
Priority 1: Fostering the development of a high-performing digital education ecosystem
Priority 2: Enhancing digital skills and competences for the digital transformation
The Digital Europe Programme (DIGITAL) is an EU funding programme focused on bringing digital
technology to businesses, citizens and public administrations (Programme 25-27 from 25.3.2025)
Country roadmaps - National Digital Decade strategic roadmaps
Digital Services Act
The DSA protects consumers and their fundamental rights. It fosters innovation, growth and
competitiveness, and facilitates the scaling up of smaller platforms, SMEs and start-ups.
DigComp-related Communities of Practice : DigComp CoP and the Digital Skills Certification CoP
futural-project.eu
Digital Competence Framework for Citizens - key components of digital competence in
five areas and 21 specific competences
Futural RIF1 15/05/2025
futural-project.eu
Bridging the Digital Divide: Enhancing Rural Digital Inclusion, Rural Services netvork UK, May 2024.
.
1. Economic Growth: Enhanced digital skills drive productivity and facilitate access to
new job markets, particularly vital in rural areas where traditional industries may be
declining.
2. Healthcare Access: Digital skills can greatly improve access to healthcare services,
reducing the need for travel and providing remote consultation options.
3. Social Inclusion: For many elderly residents, digital connectivity offers a critical link to
social interactions and services, helping to reduce feelings of isolation.
“Investing in digital skills training presents a strong economic case. The report details
that for every £1 invested in digital inclusion initiatives, nearly £10 returns to the
economy through various channels, including increased productivity, reduced healthcare
costs, and greater social cohesion.”
Futural RIF1 15/05/2025
futural-project.eu
CORA – Connecting remote areas Interreg
Communities
Awareness raising and training of citizens is key to enable a digital society
Measures need to be in place to improve a range of basic to advanced digital skills of different
socio-economic groups of the society.
∙ Digital literacy and basic digital skills for disadvantaged social groups such as elderly to benefit
from a wide range of digital services offered in their daily lives;
∙ Basic and advanced digital skills for students with high learning capacities at educational
institutions;
∙ Advanced digital skills for special target groups such as professional workforces who are active
in different sectors of the economy & society.
Futural RIF1 15/05/2025
futural-project.eu
CORA – Connecting remote areas - Interreg
Public authorities
• Public authorities as the main providers of public services
• Need to improve their compatibility and skills in planning, provision and
delivery of advanced digital services to citizens and enterprises.
• Local and regional authorities require adequate knowledge and skills for
future-proof development of their region as well as competences to
develop digitally enabled services in a responsive design manner for
communities and businesses.
futural-project.eu
CORA & COM3 (Building Competencies for competitive companies) – Interreg
• SMEs lag behind in their adoption of cloud computing and other sophisticated digital
technologies
• Need to digitalise business models - competitiveness in comparison with urban centers.
• Need of support from local and regional actors, such as municipalities, regions or business
support organisations, to engage in their digital transformation.
• Digital competences of enterprise employees need improvements with the aim of increasing the
use of digital technologies in the process of design, service and product delivery..
Support tools (COM3)
• COM³ Quick-Win Strategies & COM³ Training Solutions & COM³ Book
• Online rural business digitalisation platform
• Matchmaking events
13
PARTNERS

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EU-RIF Day 2: Networking-Building-Synergies_PREPARE.pdf

  • 1. futural-project.eu Networking & Building Synergies with Other Rural Innovators Carlo Giua and Brigida Marovelli, University of Pisa 1 15:15 EU Rural Innovation Forum | Amorebieta Etxano, Basque Country, Spain | 15 May
  • 2. futural-project.eu Capacity Building on digital competences in rural areas: needs and existing programmes Kim Smedslund, PREPARE- Partnership for Rural Europe Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.
  • 3. futural-project.eu Europe’s Digital Decade: digital targets for 2030 Futural RIF1 15/05/2025 • Basic Digital Skills: min 80% of population • Tech up-take: 75% of EU companies using Cloud, AI, or Big Data Innovators: grow scale-ups & finance to double EU Unicorns • Late adopters: more than 90% of SMEs reach at least a basic level of digital intensity • Connectivity: Gigabit for everyone • Key Public Services: 100% online • e-Health: 100% of citizens have access to medical records online • Digital Identity: 100% of citizens have access to digital ID
  • 4. futural-project.eu Urban-Rural Europe - digital society – Eurostats 2023 Futural RIF1 15/05/2025 Internet 95-90, Individuals daily access 16-74: 90-80, Mobile phone 89-82, e-mails 83-72, on-line news 70-59, banking 69 – 58 On-line purchases 62 - 54 Internet skills: basic skills 92-85 (content creation skills 13.8% gap), basic overall general skills 62,5-47,5 (EU-target 80). Rural runs behind urban in the digital world: In some countries the divíde is bigger and this is the case especially in digital skills.
  • 6. futural-project.eu Good Practice webinar of the Rural Pact Support Office 8.6.2023 Futural RIF1 15/05/2025 Digitalisation and smart development are core priorities for the European Union and of crucial importance for rural areas. EU Long Term Vision (LTVRA) aims at rural areas ‘fully benefiting from digital innovation with equal access to emerging technologies, widespread digital literacy and opportunities to acquire more advanced skills’ (shared goals). Moreover, the vision aims to enable more ‘connected rural areas’ by 2040 “there is still a persisting digital divide in Europe between rural, peri-urban and urban areas in terms of digital connectivity, skills and capacities for technological development” “less than half of the households in sparsely populated areas have at least basic digital skills, only 20% have above digital skills and 2.5% are Information and Communication Technology” “…have the adequate skills not only to use them but also to adapt them to their needs and business ideas” “Digital skills development is also one of the strategic priorities of the Digital Education Action Plan 2021- 2027, adopted in September 2020”
  • 7. futural-project.eu EU Digital activities… Futural RIF1 15/05/2025 Digital education action plan 2021-27 Priority 1: Fostering the development of a high-performing digital education ecosystem Priority 2: Enhancing digital skills and competences for the digital transformation The Digital Europe Programme (DIGITAL) is an EU funding programme focused on bringing digital technology to businesses, citizens and public administrations (Programme 25-27 from 25.3.2025) Country roadmaps - National Digital Decade strategic roadmaps Digital Services Act The DSA protects consumers and their fundamental rights. It fosters innovation, growth and competitiveness, and facilitates the scaling up of smaller platforms, SMEs and start-ups. DigComp-related Communities of Practice : DigComp CoP and the Digital Skills Certification CoP
  • 8. futural-project.eu Digital Competence Framework for Citizens - key components of digital competence in five areas and 21 specific competences Futural RIF1 15/05/2025
  • 9. futural-project.eu Bridging the Digital Divide: Enhancing Rural Digital Inclusion, Rural Services netvork UK, May 2024. . 1. Economic Growth: Enhanced digital skills drive productivity and facilitate access to new job markets, particularly vital in rural areas where traditional industries may be declining. 2. Healthcare Access: Digital skills can greatly improve access to healthcare services, reducing the need for travel and providing remote consultation options. 3. Social Inclusion: For many elderly residents, digital connectivity offers a critical link to social interactions and services, helping to reduce feelings of isolation. “Investing in digital skills training presents a strong economic case. The report details that for every £1 invested in digital inclusion initiatives, nearly £10 returns to the economy through various channels, including increased productivity, reduced healthcare costs, and greater social cohesion.” Futural RIF1 15/05/2025
  • 10. futural-project.eu CORA – Connecting remote areas Interreg Communities Awareness raising and training of citizens is key to enable a digital society Measures need to be in place to improve a range of basic to advanced digital skills of different socio-economic groups of the society. ∙ Digital literacy and basic digital skills for disadvantaged social groups such as elderly to benefit from a wide range of digital services offered in their daily lives; ∙ Basic and advanced digital skills for students with high learning capacities at educational institutions; ∙ Advanced digital skills for special target groups such as professional workforces who are active in different sectors of the economy & society. Futural RIF1 15/05/2025
  • 11. futural-project.eu CORA – Connecting remote areas - Interreg Public authorities • Public authorities as the main providers of public services • Need to improve their compatibility and skills in planning, provision and delivery of advanced digital services to citizens and enterprises. • Local and regional authorities require adequate knowledge and skills for future-proof development of their region as well as competences to develop digitally enabled services in a responsive design manner for communities and businesses.
  • 12. futural-project.eu CORA & COM3 (Building Competencies for competitive companies) – Interreg • SMEs lag behind in their adoption of cloud computing and other sophisticated digital technologies • Need to digitalise business models - competitiveness in comparison with urban centers. • Need of support from local and regional actors, such as municipalities, regions or business support organisations, to engage in their digital transformation. • Digital competences of enterprise employees need improvements with the aim of increasing the use of digital technologies in the process of design, service and product delivery.. Support tools (COM3) • COM³ Quick-Win Strategies & COM³ Training Solutions & COM³ Book • Online rural business digitalisation platform • Matchmaking events