Eugene Pilyankevich discusses common reasons why security projects fail and how to avoid those pitfalls. He argues that the root causes are often misaligned values, languages, and mental models between stakeholders. People also make poor risk decisions under pressure and uncertainty. To succeed, one must understand the domain, avoid fear-mongering, clearly communicate technical and business risks, take ownership of problems, and work to bridge gaps between clients and suppliers. It is important to lead throughout the organization and make the work fun by finding relevance.