Euler hermes presentation
- 1. Euler hermes presentation Intro Limited time to cover all aspects of ditigalstrat and how I see it impacting on EH within 15 minute window. Going to start with a general overview of DS, and then concentrate more on the aspects of the company DS I have more visibility of, namely the external website. Will scope out how I would see the first 12 months in the role developing, and what I would expect to deliver over that period. Will finish with what I would hope to see in a year, and identify longer term objectives in terms of UK and global site. Slide 2 Begin: what do we mean by digital stategy. Essentially, it is the business of developing a company’s digital offering, both internally and externally, in a structured and coherent way, ensuring that delivery is structured and logical, meets the company’s long-term goals and strategies whilst being flexible enough to change as those goals, and the wider digital landscape, develops. Essentially there are 4 elements to any digital strategy or element of a digital strategy: Planning Creating Delivering Evaluating And the challenge is managing those strategic cycles in a way that is responsive to the needs of the business without becoming simply reactive, managing the daily churn of the company’s online requirements – news items, material updates, corporate releases – without getting distracted from the wider delivery of something meaningful. Slide 3 For each element we deliver, whether it’s developing a coherent Google Adwords strategy, engaging with employees via the intranet or using social media to build brand and reputation, early understanding of objectives and how we will deliver them is key. Slide 4 12 Month timeline I’ve chosen to take a very much objectives focused approach here. So you can see where my thinking is going. This is focused on what I think the strategy should be over the next year Slide 5
- 2. External objectives are in white, internal in yellow. Immediate - Landing page redesign 1. Page should be clear 2. Information should be utilized 3. Customer journeys should be simple to follow 4. Testing and iterative development is key to improvement Slide 3 Immediate - Rearranging the existing 1. Allianz/corporate links to bottom of page. 2. Navigation items to left of page 3. Search to top right of page 4. Eilos link to top right of page under search 5. Build out FAQ section into a knowledge centre Slide 4 Immediate - Function of changes 1. Main space is visible for news, promotions, information, engagement 2. Site is clearer and more coherent, in keeping with site design best practice 3. Customers can access main services easily 4. Create identity of brand as a transparent, customer-focused entity. Slide 5 Mid-term 1. Implement A/B testing on site – either through cms or via a third party provider 2. Build out content – rolling news feed, components that promote weekly reports. Scrolling banner on landing page. 3. Introduction and integration of social media into the website 4. Responsive design to maximize mobile/tablet traffic 5. Video content/video calls/ demos Slide 6 Long term 1. Move to more suitable CMS – Sitecore, Fatwire, CoreMedia 2. Upgrade Analytics to Webtrends, SiteCatalyst 3. Crive content uptake via social media