Eval 4
- 1. 4. Who would be the audience for your media product? From myresearchin mytarget audience formyhouse magazine i have come tothe conclusionthat my targetaudience wouldbe agedbetween16-22and both male andfemale.I feel thisage range is an appropriate targetas thisiswhenpeople are mostlikelytobe experiencinghouse musicasthisis the age where peoplebegintogoto partiesduringsummerandlistentothese typesof musicwith theirfriends.Ihave alsobasedmytargetaudience onoutgoingpeople aswell aslivelypeople.Ihave alsobasedit onthe audience Ipersonallyfitinto,soi can designmymagazine aroundmypersonal preferences.Ihave chosenthe age 22 to stopat, as it's at the borderline of where peoplestartto settle downandgetfull time jobsandstart to sculptertheirlives.Therefore cuttingdownon partyingetc.Of course the salesforeach genderdependingonartists,andthe style of the coverand the colourscheme.
- 2. The genre of my magazine andmusicfitswiththe vlogger/trendybasedaudience.Thismeansthe magazine will appeal tothose thatlike tobe inwiththe latesttrendsandonline sensations. There’s a gap in the marketthat fitswithinmygenre,thathasn’tgotanythingto fill ityetasmost magazines onlyhave 1 off house Issueswhereasmine isahouse only,weeklymagazine.Ihaven’tfounda single,house dedicatedmagazine,frommyresearchandbelievemymagazine couldappeal toa nieche market. Ichose the price £2.00 as I basediton the pricingfor NME being£2.30 as I wantedto produce a competitive price. Asthe resultsof mymarketresearchresultedin£2.00 beinga price people wouldpayforthe magazine.
- 3. When designing and producing my magazine I had to keep this research in mind and ensure that everything I was doing fitted the style and met the interest of my target audience. I ensured that my music artist ‘Declan Knowles’ was modelled appropriately to fir the clothing styles of my genre so that the audience could be related to the magazine, the hairstyle of my artist is also clean and medium length which is a popular hairstyle amongst my target audience. I dressed him in both a black polo shirt, and jeans and also a grey long sleeve shirt and blue joggers. Showing both a casual relaxed look and a slightly ‘dressier’ look. I included several different shots, of my artist and another band member, to show different mise en scene’s as well as the different clothing and styles. The following two audience profiles, which have a large vlogger appearance to them and fit a lot of my target audience research and are both potential consumers of my new ‘Energy’ house music magazine.
- 4. Profile 1: Name : Adam Atkinson Age: 16 Interests: Football, Music, Clothing shopping, partying, spending time with friends and family. Favourite Brands/shops: Hype, Lacoste, Addidas, Topman, Topshop, Superdry, Ralph Lauren, New York. Magazines Followed: Q, NME, Vibe Favourite Artists/Bands: Two door cinema, Kygo, Justin Bieber, Kingsmen Profession/Occupation: Adam isn’t currently contracted into employment, he’s in his first year of sixth form at Lutterworth college and helps his father once or twice a week. Would you be willing to purchase a new magazine which enters the music magazine market? : “Yes, I’m open to new adventures and would definitely give it a go.” How much would you be willing to pay for a music magazine? : “I currently pay between £2-£4 for the magazines I purchase, whether it be Q, NME, Vibe, I would be willing to pay within that region frequently if I like the magazine enough.” What artists would you like to be featured within the magazine? : “Well, of course some of my favourites, as they typically interest me and I would like to read about them, but I would like to see an abundance of new artists too, a nice mix would be ideal”
- 5. Profile 2: Name: Harry Pattison Age: 17 Interests:Football, Clothing shopping, Driving, Social Media, Playstation Favourite Brands: Topman, Addidas, Ralph lauren, Huf, Hershall, Nike Magazines Followed: Vibe, Q, Loud and Quiet Favourite Artists/Bands: kygo, Kane West, Justin Bieber, Kingsmen Profession/Occupation: Harry is currently in his first year of college studying media, maths and biology. He also referees games on Sundays for younger Sunday league football teams. Would you be willing to purchase a new music magazine which enters the market?: “If the magazine was eye catching enough, or looked interesting enough of course. I would buy anything If I thought I would enjoy it” How much would you be willing to pay for a music magazine?: “I would happily pay £2- 5 for a magazine if I enjoy it. If it looks interesting enough then I would happily pay that much.” What artists would you like to be featured within the magazine?: “Some of my favourites are already listed in the magazine, but I wouldn’t mind having my eyes opened to some newer artists.”