The document discusses how the creator of a music publication addressed and attracted their target audience. Research with the audience found they wanted striking images and an attractive font. The contents page uses a font, images related to music genres, and a color scheme that was found to attract the audience in the research. The double page spread also uses direct images, pull quotes, and the same color scheme to attract the reader and entice them to read the article. The language used is semi-formal to match the teenage target audience.