Evaluating Messages and/or Images
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This document discusses evaluating multimodal texts and conveying ideas through various forms of presentation. It covers linguistic landscapes, geosemiotics, different types of signs, and online landscapes. The key points are: - Linguistic landscapes refer to the visibility and salience of languages in public/commercial signs in a given area. Geosemiotics studies the social meaning of placing signs in the world. - There are 4 types of signs: regulatory (indicate authority), infrastructural (label things), commercial (advertise products), and transgressive (violate conventions). - Online landscapes include platforms like YouTube and Twitter, where users can curate personalized linguistic spaces. Memes are contagious
Evaluating Messages and/or Images
- 2. 2 Learning Outcomes 1. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills 2. Convey ideas through oral, audio-visual, and/or web- based presentations for different target audiences in local and global setting using appropriate registers 3. Adopt awareness of audience and context in presenting ideas
- 3. Lesson 4 outline: A. Linguistic Landscapes B. Geosemiotics C. Kinds of Signs D. Online Landscapes 3
- 5. What is a linguistic landscape? - is the "visibility and salience of languages on public and commercial signs in a given territory or region" (Landry and Bourhis 1997:23) - is a thing that one can see that do not necessarily need words to express a though 5
- 7. Examples: 7 street names traffic regulations
- 9. Official signs are produced with a top down discourse. 9
- 10. Signs produced by an individual or a group but not officially recognized has bottom up discourse 10
- 11. b. geomiotics 11
- 12. What is geosemiotics? Geosemiotics is the study of the social meaning of the material placement of signs in the world. By signs, we mean to include any semiotic system including language and discourse (Scollon & Scollon, 2003; in Mooney & Evans, 2015). 12
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- 16. 4 kinds of signs 1. Regulatory - if it indicates authority and is official or legal prohibitions Examples: 16
- 17. 2. Infrastructural - if it labels things or directs for the maintenance of a building or any infrastructure Examples: 17
- 18. 3. Commercial - advertises of promotes a product, an event, or a service in commerce Examples: 18
- 19. 4. Transgressive - if it violates (intentionally or accidentally)the conventional semiotics or is in wrong place Examples: 19
- 20. What is a graffiti? Graffiti is an unsanctioned urban text (Carrington, 2009; in Mooney & Evans, 2015). It conveys power and control to the person or group behind the production of graffiti. It is a way for disempowered people to make a visible mark, to disrupt the landscape that is increasingly occupied by the increasingly powerful. 20
- 22. netizen ✘ These are people who go online. The term netizen is an abstraction of the words internet and citizen. ✘ Netizens are metaphorically considered as the citizens of the virtual world. 22
- 23. Examples of online landscapes A. YouTube - is an American video-sharing platform headquartered in San Bruno, California, USA. 23
- 24. B. Twitter - is an American microblogging and social networking service on which users post and interact with messages known as TWEETS. - provides opportunities and resources for making choices in how we create a personalized linguistic and semiotic landscape (Gillen & Merchant, 2013; in Mooney & Evans, 2015). 24
- 25. C. Memes - is a term given to any posts, language or photo that has an uptake to a social, moral, or political idea that most of the time seems funny. - are contagious patterns of cultural information that get passed from mind to mind and directly generate and shape the mindsets and significant forms of behavior and actions of a social group. Memes include such things as popular tunes, catchphrases, clothing fashions, architectural styles, ways of doing things, icons, jingles, and the like (Knobel & Lankshear, 2007; in Mooney & Evans, 2015). 25
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- 28. as smc student, How will the evaluation of messages and/or images be applied to: 1. SMC core values (FAITH, SERVICE, EXCELLENCE) 2. Family, friends, and to the society; 3. Course 28
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