SlideShare a Scribd company logo
Reading and Evaluating
Arguments
 The critical reader must be able to evaluate
arguments.
 When you evaluate an argument (a set of
claims), you determine its value or
persuasiveness.
 To be able to do a good job evaluating
arguments, you need to know what an
argument is and how an argument is put
together.
 An argument is a claim that is supported
by reasons or evidence.
 When an author tries to persuade the
reader that something is true or correct
by presenting supporting reasons or
evidence, an argument is being made.
 This means that an argument is different
from a statement.
An argument presents logical reasons
and evidence to support a viewpoint
Parts of an Argument
 ISSUE - problem or controversy about
which people disagree
 CLAIM - the position on the issue
 SUPPORT - reasons and evidence that
the claim is reasonable and should be
accepted
 REFUTATION - opposing viewpoints
Persuasion
 The author is trying to convince the reader
that a claim is true by giving supporting
reasons or evidence.
The Claim
 The claim of an argument
is the point of the argument.
 When an author makes an argument,
it’s the claim that the author is trying to
persuade the reader to accept as true.
Types of Claims
 CLAIM OF FACT - statement that can be
proven or verified by observation or
research
 “Within ten years, destruction
of rain forests will cause
hundreds of plant and animal
species to become extinct.”
Types of Claims
 CLAIM OF VALUE - states that one thing
or idea is better or more desirable than
another.
 “Requiring community service
in high school will produce more
community-aware graduates.”
Types of Claims
 CLAIM OF POLICY - suggests what
should or ought to be done to solve a
problem.
 “To reduce school violence, more gun and
metal detectors should be installed in
public schools.”
Analysis
 To evaluate an argument, you need to
analyze it.
 When you analyze an argument, you
break it down into its parts and
examine them by themselves and in
relation to the other parts of the
argument.
Types of Support
 REASON - a general statement that
supports a claim.
 EVIDENCE - consists of facts, statistics,
experiences, comparisons, and examples
that show why the claim is valid.
 EMOTIONAL APPEALS - ideas that are
targeted toward needs or values that
readers are likely to care about.
Inductive and Deductive Arguments
 INDUCTIVE - reaches a general
conclusion from observed specifics.
 “By observing the performance of a large
number of athletes, you could conclude
that athletes possess physical stamina.”
Inductive and Deductive Arguments
 DEDUCTIVE - begins with a major
premise and moves toward a more
specific statement or minor premise.
 “Athletes possess physical stamina.
Because Anthony is an athlete, he must
possess physical stamina.”
Strategies for Reading an Argument
 What does the title suggest? Preview!
 Who is the author, and what are his or her
qualifications?
 What is the date of publication?
 What do I already know about the issue?
Strategies for Reading an Argument
 Read once for an initial impression.
 Read the argument several more times.
 Annotate as you read.
 Highlight key terms.
 Diagram or map to analyze structure.
Strategies for Evaluating Arguments
 Evaluate Types of Evidence - Is it
sufficient to support the claim?
 Personal Experience - may be biased, so
do not accept it
 Examples - should not be used by
themselves
Strategies for Evaluating Arguments
 Statistics - can be misused, manipulated
or misinterpreted.
 Comparisons and Analogies - reliability
depends on how closely they correspond
to the situation.
 Relevancy and Sufficiency of Evidence - is
there enough of the right kind to support
the claim?
Strategies for Evaluating Arguments
 Definition of Terms - should be carefully
defined and used consistently
 Cause-Effect Relationships - evidence that
the relationship exists should be present
 Implied or Stated Value System - are they
consistent with your personal value
system?
Strategies for Evaluating Arguments
 Recognizing and Refuting Opposing
Viewpoints
 Question the accuracy, relevancy or
sufficiency of the opponent’s evidence.
 Does the author address opposing viewpoints
clearly and fairly?
 Does the author refute the opposing viewpoint
with logic and relevant evidence?
Strategies for Evaluating Arguments
 Unfair Emotional Appeals
 Emotionally Charged or Biased Language
 False Authority
 athletes endorsing underwear
 movie stars selling shampoo
 Association
 a car being named a Cougar to remind you of a
sleek animal
 a cigarette advertisement featuring a scenic
waterfall
Strategies for Evaluating Arguments
 Unfair Emotional Appeals
 Appeal to “Common Folk”
 an ad showing a product being used in an average
household
 a politician suggesting he is like everyone else
 Ad Hominem - attack on the person rather
than his/her viewpoint
 “Join the Crowd” Appeal or Bandwagon
What emotional appeal is being used?
 Come early so you won’t have to stand in line –
because everyone knows you can make a deal
with Dave and save.
 As a test pilot, Susan Gibbs knows performance.
“That’s why I drive a Mustang,” she says.
 Olson’s pizzas are lower in fat and calories.
Other pizza makers don’t care about your health.
Emotional appeals continued…
 “We can work magic with your children,” says
Eileen of Eileen’s Day Care. “Call upon us, and
your children will be happy you did.”
 Liberty Bell Airlines flies anywhere in this great
land, from sea to shining sea.
 As a young man, Candidate Alan Wilson learned
what it means to work hard by spending long
hours lifting boxes and sweeping floors working in
a department store.
Errors in Logical Reasoning
commonly called logical fallacies
invalidate the argument or render argument flawed
 Circular Reasoning/Begging the Question
 “Female police officers should not be sent to
crime scenes because apprehending
criminals is a man’s job.”
 Hasty Generalization - conclusion derived
from insufficient evidence
 “Because one apple is sour,
all of them in the bowl must
be sour.”
Errors in Logical Reasoning
 Non Sequitur (“It Does Not Follow”)
 “Because my doctor is young, I’m
sure she’ll be a good doctor.”
 False Cause
 “Because I opened the umbrella when I
tripped on the sidewalk, the umbrella must
have caused me to trip.”
 Either-Or Fallacy
 “Because of the violence, TV must be either
allowed or banned.”
For Each Argument:
 Identify the claim.
 Outline the reasons to support the claim.
 What types of evidence are used?
 Evaluate the adequacy and sufficiency of
the evidence.
 What emotional appeals are used?
 Does the author recognize or refute
counter arguments?
Chapter 11: Evaluating an Author's Ar
28
© 2008 McGraw-Hill
Higher Education
Step 1: Identify the Author’s
Assumptions
 An author’s assumptions consist of things the
author takes for granted without presenting
any proof (in other words, what the author believes or
accepts as true and bases the argument on).
 Ask yourself, “What does the author take for
granted?”
 If the author’s assumptions are illogical or
incorrect, the entire argument will be flawed.
Readers may be misled unless they identify the
author’s assumptions.
Chapter 11: Evaluating an Author's Ar
29
© 2008 McGraw-Hill
Higher Education
Step 2: Identify the
Types of Support
 Types of support refers to the kind of
evidence the author uses to back up the
argument.
 Ask yourself, “What kind of support does the
author present to back the argument?”
 Support can include research findings, case
studies, personal experience or observation,
examples, facts, comparisons, expert testimony
and opinions.
Chapter 11: Evaluating an Author's Ar
30
© 2008 McGraw-Hill
Higher Education
Step 3: Determine the
Relevance of the Support
 Relevance means the support is
directly related to the argument.
 Ask yourself, “Is the support directly
related to the argument?”
 Unless the author is an expert, his or
her opinion or personal experience may
not be particularly relevant.
Chapter 11: Evaluating an Author's Ar
31
© 2008 McGraw-Hill
Higher Education
Step 4: Determine the
Author’s Objectivity
 The author’s argument has objectivity
when the support consists of facts and
other clear evidence.
 Ask yourself, “Does the author present
facts and clear evidence as support?”
Chapter 11: Evaluating an Author's Ar
32
© 2008 McGraw-Hill
Higher Education
Step 5: Determine the
Argument’s Completeness
 An argument is complete if the author
presents adequate support and
overcomes opposing points.
 Sometimes authors do not give enough support.
 Sometimes they leave out information that would
weaken their argument. Their argument would be
stronger if they presented it and countered it.
Chapter 11: Evaluating an Author's Ar
33
© 2008 McGraw-Hill
Higher Education
Step 6: Determine if the
Argument Is Valid
 An argument is valid (has validity) if
it is logical.
 Ask yourself, “Is the argument logical
(well-reasoned)?”
Chapter 11: Evaluating an Author's Ar
34
© 2008 McGraw-Hill
Higher Education
Step 7: Decide if the
Argument Is Credible
 An argument has credibility if it is
believable (convincing).
 Ask yourself, “Is the author’s argument
believable?”
 Validity and credibility are closely
related since an argument that is not
valid will not be credible.

More Related Content

PPTX
Evaluatingargumentslesson2 130811080249-phpapp02
PPTX
evaluatingargumentslesson2-130811080249-phpapp02.pptx
PPTX
Evaluating arguments lesson2
PPT
DEMO 1 argument essay types of claims.ppt
PPT
Writing Arguments
PPTX
3 -2 t4-chapter_three_powerpoint_w_teays
PPTX
Chapter 9 Bedford Guide
PPTX
Chapter 9 Bedford Guide
Evaluatingargumentslesson2 130811080249-phpapp02
evaluatingargumentslesson2-130811080249-phpapp02.pptx
Evaluating arguments lesson2
DEMO 1 argument essay types of claims.ppt
Writing Arguments
3 -2 t4-chapter_three_powerpoint_w_teays
Chapter 9 Bedford Guide
Chapter 9 Bedford Guide

Similar to evaluatingargumentslesson2-130811080249-phpapp02.pptx (20)

PPT
Argument pp 1
PPTX
Arguing and Evidence: Writing Academic Essays
PPTX
ENG10-Q2-M2- Claims of Fact Value and Policy Presentation.pptx
PDF
Writing - Claims & Evidences (Argumentative Paper Part 1)
PPT
The Rhetoric of Argument
PPTX
Analyzing and evaluating arguments
PPS
Argumentative Writing
PPTX
Understanding Argument and Position Paper.pptx
PPTX
gather manifestoes and analyzes arguments.pptx
PPTX
PPT RAW LESSON3 - Critical Reading, Assertion, Claims
PPTX
The Argument
PPTX
Argumentative_Writing_Education_Presentation_in_Purple_and_Pink.pptx
PPT
Inventing arguments chap 1 2
PPTX
Argumentation 111312
PPT
Argument[1]
PPT
Argument
PPTX
defending a stand (Creative Non-fiction 12)
PPT
Argument Intro
PPTX
Arguepaper
PPTX
READING & WRITING 11 module 3.pptx
Argument pp 1
Arguing and Evidence: Writing Academic Essays
ENG10-Q2-M2- Claims of Fact Value and Policy Presentation.pptx
Writing - Claims & Evidences (Argumentative Paper Part 1)
The Rhetoric of Argument
Analyzing and evaluating arguments
Argumentative Writing
Understanding Argument and Position Paper.pptx
gather manifestoes and analyzes arguments.pptx
PPT RAW LESSON3 - Critical Reading, Assertion, Claims
The Argument
Argumentative_Writing_Education_Presentation_in_Purple_and_Pink.pptx
Inventing arguments chap 1 2
Argumentation 111312
Argument[1]
Argument
defending a stand (Creative Non-fiction 12)
Argument Intro
Arguepaper
READING & WRITING 11 module 3.pptx
Ad

More from virgiereyvalenzuela (20)

PPTX
1-ASPEKTO NG PANDIWA-PPT.pptx powerpoint
PPTX
2-ANG LIHIM NA LIHAM-PPT.pptx powerpoint
PPTX
3-PANGNGALAN--ppt doc.pptx powerpoint presentat
PPTX
3-OUR SENSE ORGANS-ppt.doc.ppt powerpointx
PPTX
2-DIGESTIVE SYSTEM-PPT.pptx powerpoint bn
PPTX
1-CLASSIFICATION OF VOLCANOES yy-PPT.pptx
PPTX
lablab-demo-7-240916120037-531c21fc.pptx
PPTX
demo 11-032025.pptx powerpointb presenta
PPTX
demo 11-032025.pptx POWERPOINT PRESENTATION
PPT
modals-171109111322-250206043734-20c39686.ppt
PPTX
intonationgrade9-250220024426-53f63a81.pptx
PPTX
purposeful writing.pptx powerpoint present
PPTX
writingthereviewofrelatedliterature-250226213802-56fbc803.pptx
PPTX
presentation3read-250226214002-a44d9ff5.pptx
PPTX
Practical research 1.pptx POWERPOINTPRESENTATION
PPTX
purposeful writing.pptx POWERPOINPRESENT
PPTX
active and passive.pOWERPOINT PRESENTATION
PPTX
writingthereviewofrelatedliterature-250226213802-56fbc803.pptx
PPT
powerpoint-active-passive-voice1-250312232836-a08ab324.ppt
PPT
powerpoint -active-passive-voice (1).ppt
1-ASPEKTO NG PANDIWA-PPT.pptx powerpoint
2-ANG LIHIM NA LIHAM-PPT.pptx powerpoint
3-PANGNGALAN--ppt doc.pptx powerpoint presentat
3-OUR SENSE ORGANS-ppt.doc.ppt powerpointx
2-DIGESTIVE SYSTEM-PPT.pptx powerpoint bn
1-CLASSIFICATION OF VOLCANOES yy-PPT.pptx
lablab-demo-7-240916120037-531c21fc.pptx
demo 11-032025.pptx powerpointb presenta
demo 11-032025.pptx POWERPOINT PRESENTATION
modals-171109111322-250206043734-20c39686.ppt
intonationgrade9-250220024426-53f63a81.pptx
purposeful writing.pptx powerpoint present
writingthereviewofrelatedliterature-250226213802-56fbc803.pptx
presentation3read-250226214002-a44d9ff5.pptx
Practical research 1.pptx POWERPOINTPRESENTATION
purposeful writing.pptx POWERPOINPRESENT
active and passive.pOWERPOINT PRESENTATION
writingthereviewofrelatedliterature-250226213802-56fbc803.pptx
powerpoint-active-passive-voice1-250312232836-a08ab324.ppt
powerpoint -active-passive-voice (1).ppt
Ad

Recently uploaded (20)

PDF
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
PDF
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
PDF
Microbial disease of the cardiovascular and lymphatic systems
PDF
Module 4: Burden of Disease Tutorial Slides S2 2025
PPTX
PPT- ENG7_QUARTER1_LESSON1_WEEK1. IMAGERY -DESCRIPTIONS pptx.pptx
PDF
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
PDF
RMMM.pdf make it easy to upload and study
PDF
FourierSeries-QuestionsWithAnswers(Part-A).pdf
PDF
Classroom Observation Tools for Teachers
PPTX
Microbial diseases, their pathogenesis and prophylaxis
PPTX
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
PDF
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
PDF
ANTIBIOTICS.pptx.pdf………………… xxxxxxxxxxxxx
PDF
Pre independence Education in Inndia.pdf
PDF
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
PDF
Sports Quiz easy sports quiz sports quiz
PDF
01-Introduction-to-Information-Management.pdf
PDF
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
PPTX
Cell Types and Its function , kingdom of life
PDF
102 student loan defaulters named and shamed – Is someone you know on the list?
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
Microbial disease of the cardiovascular and lymphatic systems
Module 4: Burden of Disease Tutorial Slides S2 2025
PPT- ENG7_QUARTER1_LESSON1_WEEK1. IMAGERY -DESCRIPTIONS pptx.pptx
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
RMMM.pdf make it easy to upload and study
FourierSeries-QuestionsWithAnswers(Part-A).pdf
Classroom Observation Tools for Teachers
Microbial diseases, their pathogenesis and prophylaxis
Introduction_to_Human_Anatomy_and_Physiology_for_B.Pharm.pptx
The Lost Whites of Pakistan by Jahanzaib Mughal.pdf
ANTIBIOTICS.pptx.pdf………………… xxxxxxxxxxxxx
Pre independence Education in Inndia.pdf
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
Sports Quiz easy sports quiz sports quiz
01-Introduction-to-Information-Management.pdf
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
Cell Types and Its function , kingdom of life
102 student loan defaulters named and shamed – Is someone you know on the list?

evaluatingargumentslesson2-130811080249-phpapp02.pptx

  • 2.  The critical reader must be able to evaluate arguments.  When you evaluate an argument (a set of claims), you determine its value or persuasiveness.  To be able to do a good job evaluating arguments, you need to know what an argument is and how an argument is put together.
  • 3.  An argument is a claim that is supported by reasons or evidence.  When an author tries to persuade the reader that something is true or correct by presenting supporting reasons or evidence, an argument is being made.  This means that an argument is different from a statement.
  • 4. An argument presents logical reasons and evidence to support a viewpoint
  • 5. Parts of an Argument  ISSUE - problem or controversy about which people disagree  CLAIM - the position on the issue  SUPPORT - reasons and evidence that the claim is reasonable and should be accepted  REFUTATION - opposing viewpoints
  • 6. Persuasion  The author is trying to convince the reader that a claim is true by giving supporting reasons or evidence.
  • 7. The Claim  The claim of an argument is the point of the argument.  When an author makes an argument, it’s the claim that the author is trying to persuade the reader to accept as true.
  • 8. Types of Claims  CLAIM OF FACT - statement that can be proven or verified by observation or research  “Within ten years, destruction of rain forests will cause hundreds of plant and animal species to become extinct.”
  • 9. Types of Claims  CLAIM OF VALUE - states that one thing or idea is better or more desirable than another.  “Requiring community service in high school will produce more community-aware graduates.”
  • 10. Types of Claims  CLAIM OF POLICY - suggests what should or ought to be done to solve a problem.  “To reduce school violence, more gun and metal detectors should be installed in public schools.”
  • 11. Analysis  To evaluate an argument, you need to analyze it.  When you analyze an argument, you break it down into its parts and examine them by themselves and in relation to the other parts of the argument.
  • 12. Types of Support  REASON - a general statement that supports a claim.  EVIDENCE - consists of facts, statistics, experiences, comparisons, and examples that show why the claim is valid.  EMOTIONAL APPEALS - ideas that are targeted toward needs or values that readers are likely to care about.
  • 13. Inductive and Deductive Arguments  INDUCTIVE - reaches a general conclusion from observed specifics.  “By observing the performance of a large number of athletes, you could conclude that athletes possess physical stamina.”
  • 14. Inductive and Deductive Arguments  DEDUCTIVE - begins with a major premise and moves toward a more specific statement or minor premise.  “Athletes possess physical stamina. Because Anthony is an athlete, he must possess physical stamina.”
  • 15. Strategies for Reading an Argument  What does the title suggest? Preview!  Who is the author, and what are his or her qualifications?  What is the date of publication?  What do I already know about the issue?
  • 16. Strategies for Reading an Argument  Read once for an initial impression.  Read the argument several more times.  Annotate as you read.  Highlight key terms.  Diagram or map to analyze structure.
  • 17. Strategies for Evaluating Arguments  Evaluate Types of Evidence - Is it sufficient to support the claim?  Personal Experience - may be biased, so do not accept it  Examples - should not be used by themselves
  • 18. Strategies for Evaluating Arguments  Statistics - can be misused, manipulated or misinterpreted.  Comparisons and Analogies - reliability depends on how closely they correspond to the situation.  Relevancy and Sufficiency of Evidence - is there enough of the right kind to support the claim?
  • 19. Strategies for Evaluating Arguments  Definition of Terms - should be carefully defined and used consistently  Cause-Effect Relationships - evidence that the relationship exists should be present  Implied or Stated Value System - are they consistent with your personal value system?
  • 20. Strategies for Evaluating Arguments  Recognizing and Refuting Opposing Viewpoints  Question the accuracy, relevancy or sufficiency of the opponent’s evidence.  Does the author address opposing viewpoints clearly and fairly?  Does the author refute the opposing viewpoint with logic and relevant evidence?
  • 21. Strategies for Evaluating Arguments  Unfair Emotional Appeals  Emotionally Charged or Biased Language  False Authority  athletes endorsing underwear  movie stars selling shampoo  Association  a car being named a Cougar to remind you of a sleek animal  a cigarette advertisement featuring a scenic waterfall
  • 22. Strategies for Evaluating Arguments  Unfair Emotional Appeals  Appeal to “Common Folk”  an ad showing a product being used in an average household  a politician suggesting he is like everyone else  Ad Hominem - attack on the person rather than his/her viewpoint  “Join the Crowd” Appeal or Bandwagon
  • 23. What emotional appeal is being used?  Come early so you won’t have to stand in line – because everyone knows you can make a deal with Dave and save.  As a test pilot, Susan Gibbs knows performance. “That’s why I drive a Mustang,” she says.  Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.
  • 24. Emotional appeals continued…  “We can work magic with your children,” says Eileen of Eileen’s Day Care. “Call upon us, and your children will be happy you did.”  Liberty Bell Airlines flies anywhere in this great land, from sea to shining sea.  As a young man, Candidate Alan Wilson learned what it means to work hard by spending long hours lifting boxes and sweeping floors working in a department store.
  • 25. Errors in Logical Reasoning commonly called logical fallacies invalidate the argument or render argument flawed  Circular Reasoning/Begging the Question  “Female police officers should not be sent to crime scenes because apprehending criminals is a man’s job.”  Hasty Generalization - conclusion derived from insufficient evidence  “Because one apple is sour, all of them in the bowl must be sour.”
  • 26. Errors in Logical Reasoning  Non Sequitur (“It Does Not Follow”)  “Because my doctor is young, I’m sure she’ll be a good doctor.”  False Cause  “Because I opened the umbrella when I tripped on the sidewalk, the umbrella must have caused me to trip.”  Either-Or Fallacy  “Because of the violence, TV must be either allowed or banned.”
  • 27. For Each Argument:  Identify the claim.  Outline the reasons to support the claim.  What types of evidence are used?  Evaluate the adequacy and sufficiency of the evidence.  What emotional appeals are used?  Does the author recognize or refute counter arguments?
  • 28. Chapter 11: Evaluating an Author's Ar 28 © 2008 McGraw-Hill Higher Education Step 1: Identify the Author’s Assumptions  An author’s assumptions consist of things the author takes for granted without presenting any proof (in other words, what the author believes or accepts as true and bases the argument on).  Ask yourself, “What does the author take for granted?”  If the author’s assumptions are illogical or incorrect, the entire argument will be flawed. Readers may be misled unless they identify the author’s assumptions.
  • 29. Chapter 11: Evaluating an Author's Ar 29 © 2008 McGraw-Hill Higher Education Step 2: Identify the Types of Support  Types of support refers to the kind of evidence the author uses to back up the argument.  Ask yourself, “What kind of support does the author present to back the argument?”  Support can include research findings, case studies, personal experience or observation, examples, facts, comparisons, expert testimony and opinions.
  • 30. Chapter 11: Evaluating an Author's Ar 30 © 2008 McGraw-Hill Higher Education Step 3: Determine the Relevance of the Support  Relevance means the support is directly related to the argument.  Ask yourself, “Is the support directly related to the argument?”  Unless the author is an expert, his or her opinion or personal experience may not be particularly relevant.
  • 31. Chapter 11: Evaluating an Author's Ar 31 © 2008 McGraw-Hill Higher Education Step 4: Determine the Author’s Objectivity  The author’s argument has objectivity when the support consists of facts and other clear evidence.  Ask yourself, “Does the author present facts and clear evidence as support?”
  • 32. Chapter 11: Evaluating an Author's Ar 32 © 2008 McGraw-Hill Higher Education Step 5: Determine the Argument’s Completeness  An argument is complete if the author presents adequate support and overcomes opposing points.  Sometimes authors do not give enough support.  Sometimes they leave out information that would weaken their argument. Their argument would be stronger if they presented it and countered it.
  • 33. Chapter 11: Evaluating an Author's Ar 33 © 2008 McGraw-Hill Higher Education Step 6: Determine if the Argument Is Valid  An argument is valid (has validity) if it is logical.  Ask yourself, “Is the argument logical (well-reasoned)?”
  • 34. Chapter 11: Evaluating an Author's Ar 34 © 2008 McGraw-Hill Higher Education Step 7: Decide if the Argument Is Credible  An argument has credibility if it is believable (convincing).  Ask yourself, “Is the author’s argument believable?”  Validity and credibility are closely related since an argument that is not valid will not be credible.