Evaluation 1 part 2a
- 1. Evaluation 1 9 Frame Grid from our video
- 3. Shot 1 – A shot that shows a link between lyrics and visuals This is a shot that demonstrates our link between visuals and lyrics, because as this shot plays the lyrics “Grab your clothes and get gone” are sung. This is at the same time as she is putting his clothes in a bag so he can take them and leave since they have broken up. We also have other examples of this in our video.
- 4. Shot 2 – A shot that shows how a company would want their artist to be represented This is a shot demonstrating how a company would want our artists to be represented as she looks glamourous, but not so much that she seems above her target audience. She has her hair curled, her makeup done, has nice clothes on and is wearing a choker, so looks fashionable, however not to the extent that her image would be completely unattainable by her fans.
- 5. Shot 3 – A shot that shows how our video uses the Pop Ballad genre This shot is reflective of the Pop Ballad genre, as Pop Ballads are often about relationships that have broken up, and so they often have clips of the artist or actor in the video crying due to this. Since our song is also about a relationship break-up, we chose to have a shot of her crying (demonstrated by the mascara running down her face) to show this convention of the genre.
- 6. Shot 4 – A shot that demonstrates our use of editing This is a shot that demonstrates our use of editing as it shows how we used a fade to make the dancer seem as if she was disappearing. We did this by taking a shot of the dancer and then a shot of the empty stage and fading the first shot into the second to create the illusion that she disappears.
- 7. Shot 5 – A shot that demonstrates our use of camera This is a shot that demonstrates our use of camera as it shows how we have used an over-the-shoulder shot to get across her point of view as she turns over the TV channel. This shot helped us to continue to target our audience as the programme shown is reality TV which a lot of people watch, allowing them to better relate to our artist.
- 8. Shot 6 – A shot that demonstrates our use of lighting This is a shot that demonstrates our use of lighting, as we turned the lights off half way through a shot, which fitted with the lyrics “Cut it out”. This was really effective because you can no longer see the artist which captured the message that we were trying to send to our audience – she has cut him out of her life and so he can’t see her anymore.
- 9. Shot 7 – A shot that demonstrates our use of Mise En Scene This is a shot that effectively shows our use of Mise En Scene as roses and rose petals are a common theme throughout or video and ancillary tasks. In the video the rose was a gift from the ex as a way to apologise, and she finishes the video by burning it. This demonstrates how we effectively used our Mise En Scene, as when our target audience sees roses, they will think of our artist.
- 10. Shot 8 – A shot that demonstrates that we have watched other videos This is a shot that I feel shows that we have watched other videos, as it shows our outside location. Lots of pop ballads tend to have outside, yet isolated locations to show their loneliness, which is what we have demonstrated here as she is outside but there no-one else there.
- 11. Shot 9 – A shot that demonstrates that we have watched other videos This is another shot that demonstrates that we have watched other videos, as Pop Ballad videos tend to have close ups of the artists while they are singing. We made sure to include lots of close ups to reflect this in our own video, like this shot.