Evaluation #3 UPDATED
- 1. What kind of institution would distribute your product and why?
- 2. Different Distributors When I researched different films of my chosen genre, there was an array of different companies.
- 3. I chose Universal as my distributor as 20th Century Fox was more related to the science-fiction sub genre of apocalyptic films, whereas Universal has created horror films. In the past 5 years they have created very successful horror films (The Wolfman, Devil, The Thing, Mama) as well as apocalyptic, dystopian films (The Purge, The Purge :Anarchy, Doomsday, Dawn of the Dead). It seems there was a gap in the market of this genre from Universal as there hasn’t been a dystopian horror film as of recently which was another reason why I chose to use this distributor. Even their ideology is bringing films to life, using an array of different subsidiary companies in the development, production and distribution process. They have also had success in 2014 in terms of film, earning $861 million from the top 100 films only. This means that they are a successful company who would be suitable to distribute my product.
- 4. I also chose Lionsgate as, despite being a new contender in the film industry – making it’s first debut in 1997- they have had economic success in the global market within the past 5 years. One of their most famous franchise is The Hunger Games (dystopian, sci-fi), earning over $2.3 billion from the first three films alone. Since then, they have increasingly rose to fame, continuing on to distribute the Divergent franchise, overall winning the company 20 Academy Awards. Again, the reason why I chose Lionsgate was because of their success, as they are the ideal company alongside Universal to combine together in a synergetic way to distribute my product as they are both economically successful and well known in the film industry.
- 5. I used both Universal and Lionsgate logos at the beginning of my piece so that the audience knows of the production and distribution team involved in my piece. I didn’t include my own logos as Universal and Lionsgate are well known Hollywood companies and when the audience sees their logos, it is instantly recognisable. I included their idents alongside their music as well so that the audience can recognise the company by their scoring and music even before the logo has fully appeared. Again this is because they are instantly recognisable, allowing the audience to make the connection of the two companies when their logos appear. If they know of film history it can allow their expectations to increase as they know that what they’re watching is of a good standard based on their knowledge of the companies’ previous products they have distributed.
- 6. Production & Distribution Typically Universal would either producer and distribute their films or hand over distribution rights to small subsidiary companies (Working Title, Focus Features) from different parts of the world in order to reach the full global market, increasing their profits and revenue. Lionsgate works in a similar way and in the past recent years, they have produced and distributed their own films on account of their increasing revenue from recent movie successes. Because they distribute their own products, this can save money and as they are conglomerates, all the profit stays within the production cycle, gaining more profit which can be put towards budgets of new films instead of sharing the profits between lots of different subsidaries. As Lionsgate and Universal are working together, the profits would be split halfway.
- 7. Exhibition Cinemas fall into 1 of 2 categories: national chains; and independent exhibitors. The specific programming will depend on the target audience, with large chains often filling their multiplexes with blockbusters and individual independents more likely to cater to art-house crowds. Lionsgate and Universal both exhibit their films in national chains to increase admissions and reach as many of their target audience as they can as they both distribute blockbusters rather than artistic films. My piece would be exhibited in a national chain cinema to increase revenue, audience admissions and it is more easily accessible to my target audience as Odeon has over 120 chains in the UK as well as Cineworld with 82. This means that location wise, everyone has access to see my product whereas there are less art-house based theatres.
- 8. Sites Used Imdb.com Wikipedia.com Boxofficemojo.com