a2 eval 2
- 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
- 2. From my own research... fter I researched and analysed a few digipacks and advertisements from the folk and indie genre I found the following elements: ouse style ain theme t has to advertise t has to portray the artists work
- 3. Print Products – Digipack
- 4. Print Products - Advertisement
- 5. How effective are they? he main element of my ancillary texts was to ensure there was a visual link between all three. This ensures that all three products tie together and the audience are able to associate each product to one another. o do this, I used the image from the poster and album cover which is very similar to the first scene of the video. This is an important visual link between all of the products.
- 6. How do they link? here are a few key aspects that I wanted to display in my print products that are key elements in my music video too. he first is the use of the couple’s home which is the biggest element that can be seen throughout all of my products. n the video, the first scene begins and it is a long shot of the house. The still is very similar to the print products which helps to create the visual link.
- 7. Why this theme? he home theme is very important in all of my products because it is a characteristic that is common in the folk genre especially. The English countryside is a popular convention of this genre and this boasts the home life that features in it. I wanted to use the home as the main setting for all three of my products which is seen in the digipack in the inside panels in the top right hand corner – it is an image of the living room which is also featured in one of the final scenes of the video where the couple are asleep on the couch together.
- 8. ot only does the digipack feature an image relating to the opening still ,but it also features images of other scenes of the video which is an effective way to emphasise the home theme. The album title is another indicator as it is simply called ‘Home’. The home theme demonstrates the heartfelt meaning behind the video and products as it is the couple’s lives whose are portrayed in the video. We see an intimate side to the video as we get an insight into their past as well as the present in their home and local surroundings.
- 9. he technical reason behind this code is because of the low value production that is often associate with this genre. I wanted to film in these settings because I thought they would appeal to my target audience who would expect to see a development of this code in my products. Therefore, I decided to extend it from my music video to my digipack by making the CD image a picture of some greenery, taken from one of the scenes of the woodland. Once again this creates a visual link between the video and the ancillary products.
- 10. he home theme is the main theme, however there are other parallels that can be made between the products. For example, there is the use of the imagery which links visually to other scenes in the video such as the greenery used for the CD. This is another convention that is heavily used in the folk/indie genre as it emphasises the use of English countryside.
- 11. House Style nother small feature of the environment is the use of blue skies in the ancillary products which was another emphasis on the environment. It is used for the advertisement, CD cover and CD back panel behind the disk. This creates a theme for the digipack whilst visually linking to the advertisement as well. Although the use of blue skies isn’t heavily endorsed in the music video, I wanted to use it as a colour scheme for the ancillary products so that they would link together effectively to create a theme. This created the house style for my products.
- 12. The Practicalities he advertisement has to advertise and sell the product so to encourage this I included a few elements that would do so. This includes a release date, a website, the mediums it is available in and a sneak peak of the track list. he digipack, on the other hand, has to portray the artists work and in doing so it has to look professional in order to sell the brand image. As I’ve already mentioned, there is a house style that runs throughout the product which the audience can recognise and then associate it is with the other products such as the video. They will recognise the theme of the product and will be able to associate it with the other products such as the music video and will therefore be able to make the visual links between them all.