Evaluation Continued
- 1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (Continued...)
- 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Film Magazine Front Cover Conventions 1)The magazine name must be clearly displayed. 2) A variety of cover lines that draws your attention 3) Needs to stand out because it is the main focus. 4) Good image – one of focal points. 5) Good colour scheme will result in creating mood for the magazine 6) Features popular star/films 7) Barcode and price 8) Issue number and sell date 9) Sell line/banner at the top Good colour scheme – splash of red really make the masthead stand out Direct address – grabs the target audience attention straight away Variety of sell lines
- 3. FINAL MAGAZINE FRONT COVER – MAIN COVER LINE ‘Dawn of Devotion”
- 4. The conventions I have used in my Front Cover I have used a thick bold masthead so that this really stands out and the audience will remember what the magazine was called. Direct Address by the model looking directly at the TA and capturing their attention almost immediately.. This image reminds me ofWilly Wonka which is a good relation to the fantasy theme. The colour scheme I have done is mostly strong bold colours this is because when this will stand out the most and the shades in the models hair/green velvet background they will look at it with wonder.
- 5. CONVENTION DEVELOPMENT TRANSFORMATION I went through a drastic change by changing my whole magazine because i felt the first draft looked to fashion like and it did not fit in with the magazine conventions. One of the problems was there was no direct address to grab the audiences attention and the image looks like its for a fashion magazine trying to sell clothes. I liked how the text hid behind the models hair – it is a good technique to show reputation in film magazines with. I came up with the name DEBUT because I thought it would work really well with the main image of my magazine as she's an actress and debut means the first appearance of something or someone.
- 6. CHALLENGING CONVENTIONS With my magazine being £3.90 it could perhaps at the upper class due to the fact that most magazines cost around £2.50. I have added an issue number because this is the first ever issue with actress Lucy Dack. The magazine title is not as big as some other magazines and this was because I wanted the main image to be the main focus. Because this is a ‘Debut’ magazine it is used to make the stars first appearance and the main image is upmost important for the viewers to remember who appeared on it – relating it to the main cover line also.
- 7. Conventions of Fantasy Trailers The term fantasy is used to describe the specific genre that uses magic and other supernatural phenomena as a primary element of the plot, theme or setting for a film – Films like this usually involve magic supernatural and fantasy make believe words. Mystical Creatures or monsters eg vampires, fairies dragons? Separation between fantasy world and earth world – where fantasy being know of earth but non fantasy beings don't know of the other world. Trailers are very secretive as they don't give a lot away. Dark and mysterious the feeling on the unknown Quick and short snippets of action to prevent plot being given away. Fade in fade out to black show the contrast of colours used.
- 8. ‘Dawn of Devotion’ Media FilmTrailer Link https://www.youtube.com/watch?v=5C5hxRihF5Q
- 9. One of the most effective conventions was the fade in and fade out to black this was because it gave the clips space in between to come out with something bright and colourful each time making the viewers excited about what might come next or the colours that will be on next. CONVENTIONS IVE USED The butterflies were a part of the mythical creatures but more like mystical – it was very hard to manage them to make them look realistic but it worked out very well in the end. I stuck most of them around the location.
- 10. DEVELOPING AND ADVANCING CONVENTIONS The way i have done my film teaser trailer is basically like a build up from soft music + setting the place scenes to upbeat instruments and people getting hurt.When i had first done it I was in confusion of how to set it but finding out the conventions of a film fantasy trailer with fast snippets during action or dramatic shots really helped as it did not give a lot away but at the same time it made the viewer want to know more about it . This gave the teaser a mysterious feeling to it and i love the angle from the other characters perspective.
- 11. Challenging Conventions Most fantasy trailers have a dark and mysterious side to it, my one has more of romance but a little bit of a dark twist with Lust’s character involved. – they normally have more of a humorous approach however this was a very hard thing to do so I went for more of a romantic/love approach. Another way I have challenged conventions is that fantasy movies normally have highly edited special effects (CGI) which add to the whole fantasy theme. Unfortunately due to not wanting to make my film trailer unrealistic I had to work around the whole special effects idea so I played with camera angles, colours, location instead.
- 12. 2. How effective is the combination of your main product and ancillary texts?
- 13. Main Product and Ancillary Texts SIMILARITIES Using the same symbol of butterflies and pocket watch (signature of the film) -Same fonts which connect all the pieces together -Having a tagline on most tasks – makes the film more memorable --The actors are the same all the way
- 14. Using the same symbol/signature of the film The picket watch and the butterfly is something that is constantly used throughout the main task and ancillary ones also. I chose a pocket watch because I thought it gave a good representation of Dawn running out of time to save her loved one and every time the audience looked at the pocket watch i wanted it to basically spark up the memory of the build up of tension in the film teaser. The other symbol of the film was the Butterfly which was in all of the tasks apart from the magazine this was because I felt it did not need it due to the powerful colours in the magazine.The reason i chose the butterfly was because of the fantasy convention of mystical creatures and I think the butterflies worked great.
- 15. FONT On all of my tasks I have used a continuous font ‘The Alistaren’ this is to ensure that my target audience will recognise the package with. I have tried to keep it the same looking and added a few borders here and there to add to the fantasy theme – the ‘Dawn of Devotion’ Banner on the film poster was done to show a it like a script of fate – relating to the tagline of the film. I have looked at other promotional packages and I have realised that some magazines do not have the same font as the other products.This may be because of individuality and fitting in with the magazine font.
- 16. The actor in my film teaser is a friend that goes to a well recognised performing arts private school and he was perfect for the job. I would have liked to have him star in the other publications for his professionalism but he had only time to do the film teaser. USINGTHE SAME CHARACTERS I have used the same characters throughout the whole package to ensure the characters get recognised and people will be able to remember them. . I have used the actress that plays Dawn as the front cover because I thought this would be a good twist on things and the audience can learn more about the actress making them feel involved. She has starred in a lot of other fantasy movies as well (just like Helena Bonham Carter)you can see this by looking at her outfit,
- 17. My aim for the tagline of the whole package was to come up with something innovative and imaginative. Something that would sum up the whole plot in one sentence/grabs the audiences attention and I feel the tagline I have come up works really well with the characters and the plot. The word hope links to the pocket watch as it is a race against time for Dawn to save her lover Conric. -The word love was used to show the love triangle used in the film. The word fate was used for a deeper meaning and capture the audiences emotions to whether Conric and Dawn will be able to be together. The tagline is in all of my products except my magazine as i didn’t feel it would fit well with the other cover lines and I that using a tagline would give the target audience in any of the products a heads up to what it is about before they even watch it.
- 18. 3.What have you learned from your audience feedback?
- 19. Who do you think it is aimed at and why? This was one of the first questions i asked just so that I could get a clear understanding of what people thought my target audience would be and by gathering this information I could move on to the others with the right target audience. A feedback peer said that it would be aimed at teenager’s and young adults they thought this because the actors and actresses are quite young in the package.This is interesting because I have learnt from this that people are more likely to watch something that they would be able to relate too henceforth why people at that age would go watch this movie. Another interesting thing I have learnt is that the romance itself would attract people around this age. Statically people around this age are more likely to start building emotions for one another and this may be why they might want to watch this film just for the romance purposes and to see if they can relate to their own personal life and struggles. Further more I learnt that due to the death/injury in the film this may attract a male target audience solely for the danger bit and the romance would attract the females.This is good because on the film poster and magazine there are only females on there however the teaser might attract a male audience.
- 20. Do you think that the promotional film package works well together as a whole? When collecting feedback I decided to interview a suitable target audience of 16 - 25, this was because I believe a audience around this age would be most likely to watch the film I have produced, One of the things I had learnt when taking feedback is that there is a theme that is running through my promotional package.There is bright bold colours and there is a similar house style throughout. It was nice to know that my target audience had said ‘If it was in a line – up, you would be able to figure which ones were together’This made it clear that i have worked towards a clear goal of synergy. And they all work well hand in hand. Another piece of feedback I have had back during interviews was that costume and make up is what made everything come together and the feedback peers said they recognised that it looked like something you would see in the Hunger Games.Which their clothes is very fantasy like and no only does the make up and costume put the package together it individualises the genre of the film. The Hunger Games – Capital Couture one of my biggest inspirations in costume and makeup
- 21. Do you think i have used resistive shot types and transitions? I asked this question because Final Cut pro’s transitions was limited to what we could use for a fantasy teaser.A fantasy trailer normally consists of lots of after effects however I did not have the facilities to do this so I wanted to know what my interviewees thought of the transitions I have used. One of the interviewees explain that i have used a variety of shot types, the way that the actress at the beginning of the teaser is shot from a low angle sets the scene and the houses look bigger than the actress. I was pleased hearing this because I spent a lot of time planning on how id make it look fantasy like and the shot types I would use. One of the questions I had asked was ‘What draws attention to you the most in the promotional film package’The interviewee had said that the film set looked like it was a doll’s house and it had a good fantasy layout. From this I can learn that the camera angles really do make a big impact as to how the genre of the teaser is viewed and each individual thing for example location and shot type rely on each other to produce something to a good quality.
- 22. 4., How did you use media technologies in the construction and research, planning and evaluation stages?
- 23. What kind of software and publications have I used? Blogger Google Search Engine Photoshop CS6 Slideshare Microsoft Powerpoint FinalCut pro Sound Pro Prezzi DaFont Brusheezy Microsoft Excel
- 24. How did I research and plan? My source of information had come from google search using images, screen-shotting as i went along. I tried to be as articulate as i could whilst planning – being colour co- ordinated in Powerpoint and using arrows to plan. Microsoft Excel – This had helped me put the data of my questionnaire when I was researching into statistics and a bar chart so that it would be presentable when I need it for data. Microsoft Excel is a program I have used before and it is familiar to me also. Youtube – Was a great help when researching, it gave me ideas into trailers and gave me access to many fantasy teasers which I do not know how I would be able to get them any other how.YouTubes videos inspired me and it also helped me find music for my teaser as i had usedYouTube converter to change it into an MP3. Bloggers embedding was one of the easiest to navigate around – it was simple and straight forward normally id have difficulty with this however after a few go’s I had the hang of it.
- 25. The Magic of Photoshop Cs6 Photoshop was the foundation of contracting everything, I had even used it for the film teaser which I did not expect to do so. I had used the brushes available on Brusheezy to create this jpeg image and then I created another one with just a border so it could fade in and fade out the text. It was difficult at first because i had to get the timing right but it was worth the hassle. Photoshop was the reason why i could get the best coloured results out of my film poster.The vibrance and saturation tool enabled me to increase colour levels to what I wanted them to be and my goal was bright and bold to add to the fantasy theme. Font from DaFont Variety of tools I have used: • Cropping • Levels • DaFont • Outer Glow • Drop Shadow • Vibrance/ Saturation • Spot Healing Brush • SelectionTool • Dodging and Burning • Transform • Rubber • Brushes • And many more
- 26. Final Cut pro was a new piece of product that I had never used before and so were the Mac’s. I found it rather difficult to get into the system of using a Mac PC, by growing up with XP however there were a lot of advantages that the Mac had and one was the final cut pro editing software. One of the most time consuming obstacles which made editing seem forever was the rendering, after every part of clip being edited it needed to be rendered I had a few issues with some of the Mac’s also and the server not being able to handle my clip size due to the DSLR camera i had used. So there were some lagged bits during the editing process. When constructing the film teaser i thought of it as like making a short and eventful story and I had in mind fast moving shot types a clean HD quality teaser etc, I wanted the professionalism to be at the most important.
- 27. I feel like the Evaluation was an obstacle within itself. I wanted different ways of presenting what I had created to make it look like the journey I've come from. Prezzi was a very good piece of software however I had a lot of internet problems and kept losing work so I could only present one bit of the presentation within it. I was quite glad that I had the opportunity to use it because the outcome was brilliant. The other types of Evaluating I did was using Facebook and social media and messaging people as to what they thought was good about my promotional film package and what i could do to improve it. Overall i feel like i have come a long way using different programs and tools etc I have been introduced to 3 new things and developed skills in other programs. EVALUATION