Evaluation coursework
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? – This task requires you to compare the outcomes of your research of similar media products with the outcome of your group’s finished production. Goodwin key music Using Your Research Your Production – Use, Develop or Challenge video conventions Findings – note/ bullet point typical generic conventions Genre characteristics • Having done 3 Our video did not follow the research as we decided to focus more on (e.g. stage music video the character and his surroundings and less on the people around him performance in metal analyses I realized and there are no dancing groups but this convention is not typical for video, dance routine for that for an rnb music hip hop videos. Our hip hop video was more urban and focused boy/girl band)- video dancing is a around society and the character himself and not focused on money typical convention and woman. for men and women. Our video also developed on the typical conventions of jay z’s video • The artist was as it focuses on society and our video contains many different shots playing his own that portray society but in a more detailed way. E.g. all the cameras guitar which is to and caution signs which reveal broken society which is a convention reveal his our video is focused on. importance in the video. This helps sell the artist individually. Relationship between lyrics • lyrics were illustrate Our video was very illustrative as its lyrics went with the visuals and was and visuals as it were revealing conveying a message with what is being shown on screen. We chose (either illustrative, what the artist was to make it illustrative as it went good with the lyrics as most of the lyrics amplifying, contradicting conveying the were quite based on the location (England) which made it easy to message along side get different shots. with the lyrics • lyrics and visuals are very similar to each other and relate throughout the uk hip hop video of
- 2. ‘signs in life’ by Kano Relationship between music and visuals * most of the videos were (either illustrative, illustrive as they follow the amplifying, contradicting). typical conventions of the artist with the music Demands of the record The demands of the record label were typical close ups for hip hop label will include the need • Demands of the videos and we went with it. Our video has many different shots but for lots of close ups of the record label Iearnt focuses on the character with medium long shots to reveal his outfit artist and the artist may was that there has and also close ups of the artist to reveal the importance of him and develop motifs which recur to be close ups of the main focus. These demands are mainly focused to sell the artist across their work. (a visual what the artist is and we did that with the typical hip hop conventions. style). wearing and how he’s been We also went with the record labels demand with the colours used represented throughout our video which mostly consists on dull colours such as • Also other close ups black and grey and dark blue. These colours are all dark colours and of the dancers. go with the record labels of hip hop genre videos. • Within the genre of hip hop the videos I Throughout or video we took the demands of a typical hip hop genre analyzed I realized video and added it to our music video. Our video consists of medium that near enough in long shots on the character to reveal his image and the clothing he all of them close ups has on throughout the video were revealed and the longshots, this was a very typical as these shots are used to sell the artist. With long shots the artists image such as clothing and image
- 3. is being revealed to the audience and then the close ups for the hip hop genre ones I studied helped me realize the close ups helped sell the artist such as lil Wayne when there were close ups of his face and body to reveal his tattoos. These were vital ways in selling the artist.
- 4. Notions of looking (screens We chose not to go with the typical voyeuristic treatments but within screens, telescopes, • The re searched etc) and particularly revealed that voyeuristic treatment of woman have a big the female body. impact in creating target audience and the way the are revealed on screen has a big impact to the video • Close up of the females bodies, clothing in the hip hop video intertextual reference (to * films, TV programmes, other music videos etc.). Technical Directions Artist/bands / actor’s We followed the technical directions of a hip hop character as our positioning, movements, • Typical directions of video consists on focusing on the artist facial expressions and his body gestures, pose and mode hip hop characters language in throughout the video. The movement in our video reveals of address etc. is there movement the artist always moving and never actually standing still with no on screen which is movement. The movement of the hands is a important usually the movement of hands and facial expressions •
- 5. Editing directions (Match cuts, jump cut, reverse shots – cutting rthymn etc.) Selection of mise-en-scène including colour, figure, pops, lighting, objects, costume, location and setting and use of crowds/ dancers etc. Framing of Shot CU, MLS, ELS etc.)