The front cover of Wiz Khalifa's album appeals to its target audience of smokers with the image of green smoke and references to rolling papers. The back cover further sells the persona of the artist as a smoker by displaying his name in green smoked writing.
The front cover of Eminem's Encore album portrays the artist in a suit to attract audiences of other genres like classical while subverting expectations of rappers. The inside panel tells a story about the album through a designed letter and bullet to engage the target audience.
The front cover of Tiesto's album uses bright colors and UV lights appealing to clubbers and dancers, while the back cover portrays possible anger and threats of violence common in