The magazine uses many typical conventions of real music magazines, such as having a rapper on the front cover, bold writing, and a masthead. However, it challenges conventions by not including pull quotes on the front cover stories. The contents page follows conventions like featuring a main article image and page numbers but could develop the use of different fonts. Double page spreads also use conventions like columns, bold colors, and an introduction, though another image could make the spread more eye catching. The target audience is young music fans.