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YOUR MUSIC
PROMOTIONAL PACKAGE
USE, DEVELOP OR
CHALLENGE THE FORMS
AND CONVENTIONS OF
EXISTING PROMO
PACKAGES?
JOSEPH GIGGS, ROB ANTHONY, CURTIS ROBERTS
DIGIPAK- HOW WE CONFORMED TO
CONVENTIONS
• Using an image of our protagonist on the front
cover of the Digipak. (star image)
• Using a continual colour scheme of red and blue.
(through the use of lighting)
• Including the name of the song in large text, as well
as the band name and song/album name on the
spine.
• Creating a visually interesting image
• A shot which is also present within our music video
• Use of a bar code and branding with copyright
information on the back cover
• Font similar to that used by Cage The Elephant
DIGIPAK- HOW WE
CHALLENGED/SUBVERTED FROM
CONVENTIONS
• Using the band name on the back cover instead
of the front as we felt the simplicity suited the
design, also our chosen band used heavily
featured disjuncture.

• Using one image for the front and back cover to
create an interesting overall image and album
artwork.
• We did not include the track listings on the back
as we felt the powerful image needed to be
simple and not covered by text.
• No images of the band on the artwork as they
were not featured within our music video.
MAGAZINE ADVERT- HOW WE CONFORMED
TO/SUBVERTED THE CONVENTIONS
Conformed•

Use of Band name, Album name, Release Date and record company.

•

Using an enlarged version of the Front Cover from our Digipak.

•

Use of the same font/text from our Digipak.

•

Use of Record Company’s Logo.

Subverted•

No band is seen within our Magazine Advert.

•

Limited release date/information

•

We didn’t include a profile shot of our protagonist to enforce his star
image and directly address his audience instead we kept with a powerful
image to create a visually interesting image.

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Evaluation Question 1 PowerPoint (Ain't No Rest for the Wicked)

  • 1. YOUR MUSIC PROMOTIONAL PACKAGE USE, DEVELOP OR CHALLENGE THE FORMS AND CONVENTIONS OF EXISTING PROMO PACKAGES? JOSEPH GIGGS, ROB ANTHONY, CURTIS ROBERTS
  • 2. DIGIPAK- HOW WE CONFORMED TO CONVENTIONS • Using an image of our protagonist on the front cover of the Digipak. (star image) • Using a continual colour scheme of red and blue. (through the use of lighting) • Including the name of the song in large text, as well as the band name and song/album name on the spine. • Creating a visually interesting image • A shot which is also present within our music video • Use of a bar code and branding with copyright information on the back cover • Font similar to that used by Cage The Elephant
  • 3. DIGIPAK- HOW WE CHALLENGED/SUBVERTED FROM CONVENTIONS • Using the band name on the back cover instead of the front as we felt the simplicity suited the design, also our chosen band used heavily featured disjuncture. • Using one image for the front and back cover to create an interesting overall image and album artwork. • We did not include the track listings on the back as we felt the powerful image needed to be simple and not covered by text. • No images of the band on the artwork as they were not featured within our music video.
  • 4. MAGAZINE ADVERT- HOW WE CONFORMED TO/SUBVERTED THE CONVENTIONS Conformed• Use of Band name, Album name, Release Date and record company. • Using an enlarged version of the Front Cover from our Digipak. • Use of the same font/text from our Digipak. • Use of Record Company’s Logo. Subverted• No band is seen within our Magazine Advert. • Limited release date/information • We didn’t include a profile shot of our protagonist to enforce his star image and directly address his audience instead we kept with a powerful image to create a visually interesting image.