The document discusses the promotional package created by Joseph Giggs, Rob Anthony, and Curtis Roberts for their music. For the digipak, they conformed to conventions by featuring the protagonist on the cover, using consistent red and blue colors, and including band and song details. They challenged conventions by putting the band name on the back cover instead of front for simplicity, and using one continuous image across the front and back without text. For the magazine ad, they conformed to including band details but subverted conventions by omitting the band image and including limited release information to focus on a powerful visual image.