Evaluation question 2
- 1. Evaluation Question 2 How effective is the combination of your main product and ancillary texts?
- 2. Throughout all three products we have created what I feel Is successful synergy. For example we have linked each product to the documentary title ‘Do young people make bad choices when it comes to healthy eating?’ by the use of colours, images and voice overs. We created a successful setting using mise-en-scene with the title screen which includes and image of a green apple on a lined paper background. This connotes nature and health which is the theme of the documentary.
- 3. The apple also links with the documentary as it can be seen through a medium close up shot of a student eating one. This also links with the colour scheme of green as the apple can be seen as green which is also the colour of the banner used to show the names of the experts.
- 4. This colour green can also be seen in our double page spread. It is used to represent the theme of healthy eating and can be easily recognisable with the documentary, this is due to stills being taken and used for the images in the double page spread. The main image on the double page spread is the medium close up of a student eating an apple. This image has created branding thought our media texts. And therefore synergy has been used successfully.
- 5. Theorist- Stuart Hall A theorist that supports this is Stuart Hall. He came up with the theory that and audience will decode something based on their past experiences. This has been shown through our three products. Although we were not aware of it at the time the magazine was created to be more intriguing, as the typical experience of our readers are that students are unhealthy eaters however we are showing them and image of a student eating healthily, the same effect is created through the gratification theory.
- 6. Theorist- Blumler and Katz The gratification theory by Blumler and Katz suggests that an audience will get pleasure out of watching something that they are familiar with. We have supported this theory by choosing a topic that is widely familiar with our target audience as they are able to relate to it.
- 7. Synergy is demonstrated through our documentary using external sounds. We extracted clips from our documentary to use as the voice over. These include clips from our vox pops and expert interviews. This therefore created synergy relating the radio trailer to the documentary.
- 8. Overall I feel the use of synergy thought my three products worked well to create branding however this was more clear, I feel, through the documentary and double page spread as the use of images and colours is what mainly combined the two, whereas the radio trailer could have had more sounds to relate to healthy eating.