Evaluation: Question 3
- 1. EvaluationQuestion 3: What kind of media institution might distribute your media product and why?
- 2. What kind of media institution might distribute your media product and why? • From further tasks I have looked into a IPC case study. IPC media produces and creates over 85 iconic media brands which is used for multiple platforms across print, online and mobile brands. • IPC is the UK’s leading consumer publisher of magazines which interacts with 26m adults in the UK- with two thirds being women. Below shows images of magazines they publish: • For example NME, Look, NME and Kerrang.
- 3. My chosen publishing company. • I have chosen Imagine Publishing (IP) company to offer my music magazine. I think this a good decision because they do not offer any other music magazines let alone pop music. • This company already offers magazines such as technology, photography and videogames. All of these magazines are all aimed and focused on the older generation. • With these all in mind my magazine is in a completely different target market so has a gap in the market of their portfolio.
- 4. My music Magazine • My pop magazine will offer IP publishing a way to attract a different target market. This is because this would be the only music magazine that will exist. • Their other existing magazine they already publish are already very popular and successful so know specifically how to market the product to become well known, and make any improvements. • From their existing magazines they may find that this magazine may cross over with interests from the target market. For example a teenager who wants to buy ‘Popstar’ may also see that IP publish ‘the world of animals’ so would be more inclined to buy it.
- 5. Why IPC is not right the right media institution. • I believe IPC is not the right media institution due to them already having several, well known music magazines. Therefor, publishing my pop music magazine is more likely not to do so well. However, from these publications being so popular it may also make ‘popstar’ also well known as it is not in the same sector of musical style, so would not have have direct competition.