The document outlines a proposal for a new indie music magazine called Ella Wise that would be printed and distributed in North London. The magazine aims to entertain, inform, and promote indie music to teenagers and their siblings. It would feature interviews, concert information, and reviews of upcoming indie artists. The magazine plans to distribute physically in North London newsagents, supermarkets, and through online subscription, and market itself through social media, billboards, and competing with other music magazines.