Final presnetation ruby
- 2. PURPOSE •To fill the rap magazine gap in the market •To entertain, inform, educate and promote •To provide exclusive information on rap artists
- 3. FORM & PRICE FORM: -Print and online version - 90 pages PRICE: - Physical printed version will be priced at £4.50 (printing + shipping is reason for difference in price) - Online version sold for £3.80 - Online version will have annual subscription, receiving a new issue every month rather than paying £45.60 a year it will be £38 (7.60 cheaper)
- 4. GENRE • My magazine is rap based • My reasoning for this is because rap is rapidly increasing in popularity especially In London areas so I feel it would have a large audience • I feel there is a gap in the market for rap magazines as many rap artists are frowned upon as many (mostly the older generations) think rap promotes violence and gang crime, however I believe the intentions are far from that.
- 5. Content This magazine will contain: - Exclusive interviews - Information - -Q&A’S = On both famous and upcoming rap artists - Links and scannable QR codes to Spotify to listen to featured artists top songs - Links to website (THATSARAP.COM) - Information on on rap concerts within north London
- 6. TARGET AUDIANCE PRIMARY TARGET AUDIENCE: - Any gender, ethnicity (targeted to working class) age 14 – 26 - At around the age of 14 is when someone discovers their own tastes and becomes more independent with their interests SECONDARY TARGET AUDIENCE: - Friends, siblings of primary target, They will know these people well therefore they will have trust in them if they enjoy the magazine
- 7. ARTICLE IDEAS • Information about new upcoming rap artists in north London • Updates on future concerts, album release dates etc. • A link taking reader to featured artists favorite songs • My double page spread will be filled with an exclusive Q&A with upcoming artist chosen by our team, one magazine becomes more popular there will be a place for fans to send in questions via website/social media pages
- 8. RESOURCES + PERSONAL RESOURCES: - Camera equipment - Photoshoot equipment (lighting, backdrops etc.) Personnel: - The artist who will be modelling - Beauty/costume team - Publishers - Editors - Social media manager
- 9. DISTRIBUTION • Sold in news agents all over north London + supermarkets - Distributing in north London would therefore mean I would be meeting my target audience which are those based in north London - The magazines will be located upfront by tills so they are eye-catching and in view of customers
- 10. MARKETTING -Synergy will be essential as I will be working and cooperating with the artist and our company in order to create a beneficial outcome for both. -Social media will be main factor of marketing (very popular within my target audience ) – its usually free to set up accounts and to post so wont be costly but we will need to hire someone to run account - Posters promoting magazine outside the news agents and supermarkets where its distributed allowing us to advertise and will be outside in bold writing for everyone to see
- 11. Competition • XXL – from £7 • THE SOURCE – FROM £7 • HIP-HOP CONNECTION - £10 MY MAGZINES CHEAPER BEING PRICED £3.80 - £4.50
- 12. MOOD BOARD
- 13. SKETCHED LAYOUTS
- 14. DIGITAL MOCK-UP
- 15. FONT • MAST HEAD = DIRTY EGO • COVERLINE FONT = MONACO • DOUBLE PAGE SPREAD = Arial -I have chosen to do 'THATS A RAP', I it's an engaging and slightly amusing, it also reflects the magazines context as it simply rapping up the genre. T -he font i have chosen is 'dirty ego' as it is appealing and practical, the font gives off an unfinished and broken look, reflecting that rap is not too serious , creative and continuesly thriving. - the colour of the font is going to be a dark red, as that colour ascostiates with courage, leadership etc, which describe my chosen genre snd the artists within as each artist have strong beliefs and thoughts they express.
- 16. COLOUR SCHEME • Red is the color of extremes. It’s the color of passionate love, violence, danger, anger, and adventure. • The darker tones create a more sophisticated, classic and serious vibe. The darker shades evokes power, luxury, elegance, but can also reflect professionalism, neutrality and simplicity. It's bold, powerful and is often used to evoke mystery.
- 17. THANK YOU FOR LISTENING - Ruby Stratton