The purpose of the magazine is to inform pop music fans about their favorite artists, new songs, concerts, and up-and-coming artists in North London. The target audience is young people ages 13-17. It will be a glossy, 110-page magazine available both physically and online. The magazine will focus on pop music in North London and give fans a way to directly contact and ask questions of their favorite artists. It will include photos, quizzes, contests and more to entertain readers. The magazine aims to stand out from competitors by allowing direct engagement between artists and fans.