Task 3 real
- 2. Purpose Magazines are created for consumer satisfaction, their main purpose is to inform and entertain readers with interesting articles. A reason people are invested with the media is because it allows them to enter an alternate reality for a period of time and our magazine will aim to supply this for them.
- 3. Form, genre and price My proposed magazine will take the form of both an online website and a physical print version. The monthly subscription will be £5, I will offer an annual subscription where loyal customers are able to save money, this will cost £50 a year thus saving £10. In contrast, if they were to purchase an individual edition each month it would amount to £60 a year and therefore is more expensive. Pop is the genre my magazine will be focused around. Often the music found within the charts is pop music, the charts have great influence upon which music is considered popular, although pop typically has repeated verses and follows a basic writing structure.
- 4. Content Some ideas for interesting articles can include; celebrity interviews, Q&As, reviews, and 'how to' articles. Interviews with celebrities can be expensive but this allows the information to be exclusive and more entertaining for the reader. Phones and technology have become increasingly popular within society and people are now becoming more reliant upon their devices due to their convenience. Accordingly, the world needs to adapt to this and therefore my magazine will be accessible online as well as having an option to scan QR codes that lead to interview recordings.
- 5. Target audience My proposed magazine will primarily target 16-24-year-old girls within the North London area, the music within the genre often has youthful themes. Additionally, the secondary target audience for my magazine might be slightly older females aged 30-45 who may enjoy the genre and will want to discover more Finally, due to the commercial music within this genre, it is likely to also be enjoyed by males ages 20-45.
- 6. Resources and personnel Some resources needed might include; tripod, camera, lenses, laptop, photoshop, props and clothing Useful personnel will include; models, photographers, writers, editors
- 7. Distribution and marketing methods I will primarily market on social media due to our young audience, social media platforms like Instagram allow brands to advertise products on a large scale for low- or often free- prices. It will be distributed within local shops such as newsagents and supermarkets. Furthermore, due to my primarily young audience and clients' requirements the magazine will also be available online.
- 8. Sketches These sketches show a basic layout of how I plan to make my magazine look, these are simple layouts which will attract my target audience.
- 9. Digital mockup Here you can see a digital version of my magazine mockup. I have used two fonts which are likely to appeal to my target audience due to their feminine implications. Additionally, I have used many variations of pink to demonstrate the girly vibe I am to produce.
- 11. Mood board This mood board depicts the pop genre well, I aim to incorporate this vibe into my own magazine.
- 12. Competitors We heart pop: this is a major competitor as it shares the same target audience, this is a pre-existing magazine and therefore has a pre-existing loyal consumer base. Top of the pops: Interestingly, this magazine is another competitor due to the content focusing on celebrities within the pop genre. Smash hits: Another competitor for the magazine I will be producing is Smash hits, this is a gossip-focused magazine and therefore might overlap with some articles in my magazine.
Editor's Notes
- #3: My magazine will strive to produce unique content to outdo the competition and keep customers well informed/loyal, the magazine will introduce a taste of escapism into our readers' lives. by producing interesting articles, Q&As, images, and exclusive interviews.
- #4: This allows for a more accessible magazine and will therefore be able to reach a wider range of customers within the North London area and beyond. I will offer customers a limited-time deal where they are able to sample the featured article, this will be free and entice customers to continue reading and buy the monthly subscription to enjoy more unique content. so my primary audience of 16-24-year-olds can better afford the issue. Additionally, the magazine will come out monthly and therefore I would encourage customers to purchase the annual subscription however - due to age and lack of disposable income- it might be more realistic for them to purchase the magazine month to month. The print copy of the magazine will have a glossy finish as this is more appealing to my primary target audience and has a nicer texture to it. The online version will likely be more popular throughout the target audience due to the convenience for targeted clients, this will be further encouraged by the company as part of an environmental initiative to reduce paper wastage. Compellingly, the online version will include limited-time links to live events that customers will likely appreciate such as live streams of the VMA awards and other music industry events. This will entice customers to subscribe to the online version as this will be exclusive to the website, not the print version, and will consequently increase revenue. this genre originated around the 1950s and was associated with youth-oriented music styles.
- #5: Firstly, to attract customers my magazine will need to stand out both in terms of looks and content. The magazine is going to be sold in shops and newsagents around North London where there are many other enticing options, therefore my magazine will need to have an attractive front cover to lure in the customers. Furthermore, articles are the main focus and the reason a customer will buy the magazine thus proving its importance and the thought that will need to go into writing these articles to make them as entertaining as possible. . Compellingly, review-based articles will allow readers to form opinions on the reviewed topic, this can be anything from a new album to a recent concert and allows our readers to gain all the knowledge necessary for this. Another idea could be 'how to' articles, here readers can learn tips and tricks from music professionals on how to write songs, run record labels, and more, this could be a unique article that we could include in every edition to draw customers back in. my target audience will love to read about their favourite celebrities' lives and interests - gaining a sense of identification from the article- within the magazine. Moreover, each successful magazine needs a unique selling point to ensure survival and therefore I have thought of a great one that will help achieve success. Phones and technology have become increasingly popular within society and people are now becoming more reliant upon their devices due to their convenience. Articles can often be full of information but people don't have the patience to always read them and therefore I have created a unique way they won't have to, by scanning a QR code this will take them to a recorded version of the article where the viewers can experience a more personal connection. I am confident this will help me to beat competitors and gain new clients. Articles can often be full of information but people don't have the patience to always read them and therefore I have created a unique way they won't have to, by scanning a QR code this will take them to a recorded version of the article where the viewers can experience a more personal connection. I am confident this will help me to beat competitors and gain new clients. Articles can often be full of information but people don't have the patience to always read them and therefore I have created a unique way they won't have to, by scanning a QR code this will take them to a recorded version of the article where the viewers can experience a more personal connection. I am confident this will help me to beat competitors and gain new clients.
- #6: Pop is a genre designed for mass appeal, it will take the most popular -hence the name- songs and artists from a variety of genres and bring them together to create the ultimate music category to be enjoyed by all. therefore, making it majorly popular amongst teenage girls. Interestingly pop is admired by this demographic, the repeated verses, catchy choruses, and variety of sub-genres can have an impression upon young people therefore they are likely to be frequent listeners and this can help to develop their music taste and discover what they like. about the artists' lives and the origins of how the genre came to be. Primarily, white British females will enjoy a magazine concentrated on the behind-the-scenes stories of their favourite artists and songs, they can gain a sense of self-identification through this and further appreciate the pop culture through the articles we provide. while they might not be concerned with diving deeper into the genre they could still benefit from entertaining themselves with our unique and exclusive articles.
- #7: A magazine production company would need many things to make the production of the final magazine possible, this can often be expensive and therefore the magazine will need to work hard to break even and ultimately achieve a profit. All these resources will be used to accomplish the successful production of the final magazine product and will make manufacturing more efficient. In addition to this, personnel is also needed to achieve the final product as without them the resources would be useless
- #8: The purpose of marketing is to gain consumer awareness, this can be achieved by knowing your target audience and marketing accordingly. Additionally, marketing allows a brand to connect with its customers and build a better relationship with them - helping to improve its reputation. Moreover, a useful way to boost sales and reputation is to use synergy, this is where two brands work together in order to achieve a better product. istribution is the action of sending a product somewhere to be consumed by the public. My magazine will feature local (North London). This will open up a whole new demographic of people who can buy the magazine, technology is becoming increasingly more popular and we have become reliant upon it, a magazine online will be more convenient and therefore is likely to be the primary source of income for the magazine.
- #13: This magazine has similar content to mine and therefore it'll be difficult to steal customers from them but I am confident our USP will send us over the top. However, this magazine is more gossip-driven and therefore will have different content from my magazine which might only feature gossip articles occasionally. Although, my magazine will ensure to get the most exclusive information to go above and beyond the competition.