Evaluation question 3 – what have you learned
- 1. EVALUATION QUESTION 3 – WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? By Harry Sheen
- 2. TARGET AUDIENCE We first determined our target audience with secondary research by looking at similar films in the same genre as our own, I did some research on Pearl and Dean which showed me that the film 'Yes Man' was a 12A this signified that the main target audience for the film was young teens-adults making the comedy of the film easy to understand by a large range of ages. Secondly I looked at the film called 'Fred' this film is a comedy based around a younger boy who is trying to get the girl of his dreams, this is a similar storyline to our own and has the same age category characters as our own teaser trailer, this made it a great teaser to research and generate ideas from. Fred is targeted at the younger generation to those in college; this is similar to our own teaser as we hope to aim our teaser at young adults with college styled humour.
- 3. TARGET AUDIENCE Another part of research is primary research this involves gathering the information yourself using surveys, questionnaires and other sources that allow you to collect your own new information. The primary research that we did to find out our target audience was putting our first draft on Facebook for our friends who are classed as the target audience according to the secondary research; this gave us an idea of exactly what the people who would be watching the teaser would want to see. (Click here for First Draft)
- 4. TARGET AUDIENCE The target audience is important in media because they are what all media is based around, the audience create the criteria for how the films should be made so the most profit can be made when it is released, for example with all the different types of genre if the target audience wasn't established beforehand then the less popular genres wouldn't be to get the audience they need to make the film successful. Without there being a target audience advertising wouldn't be as effective because they wouldn't be able to use the guidelines set out to attract the correct people that are interested in that type of film.
- 5. FIRST STAGE OF TEASER FEEDBACK Feedback played a big part in perfecting our advertisement package, we first received feedback when we had a first draft of our teaser trailer, we uploaded it to YouTube and showed it to the targeted audience around college, we waited a couple of days and let the comments build up before taking into consideration what people had said, we had a rating system 1 star to 5 stars for each part of the teaser, firstly there was mise on scene which was given 4 out of five stars by everyone that reviewed it, the comments to go with their decision was good use of costumes and props to represent character and setting and to making the teaser understandable and realistic. (Click here for First Draft)
- 6. ROOM FOR IMPROVEMENT We received good feedback for our mise on scene, however room for improvement came from editing, getting 2 out of 5 stars from some people meant they felt there was room for improvement, the comments were some shots were too long and dragging the scenes out and they needed cutting down to make the teaser seem more like a teaser. As a result of this we shortened clips and added more of a montage effect to the clips to make them seem much more like a teaser trailer. The editing came into play as we also created new titles in livetype that were shorter in length so they would fit with the new montage edit. Livetype.
- 7. SECOND STAGE OF TEASER FEEDBACK The second part of audience feedback came when we showed our clip to the rest of the class; this allowed us to get an idea of what others in our project thought we could improve but also those in our target audience to say what they enjoyed. I will start firstly with what people thought was good, we got positive feedback on the changes from the first draft this was good as it meant people had recognised we used there feedback to make our teaser trailer better. This changes involved making our teaser quicker with shorter clips so it seemed more like a professional teaser trailer.
- 8. ROOM FOR IMPROVEMENT What went well was great, however some constructive criticism was changing the colour of our titles which we agreed with, the comments were mainly about the colour and font. "The font has too much going on, make it simpler so people can understand it better", "The colours are mixing too much, and they need to just stand out to the audience." With these comments in mind we amended our work to make the titles more appealing for our target audience by making the writing red on a light blue background, but also making the font nice and simple. (Click her for our final copy)
- 9. FIRST STAGE OF POSTER FEEDBACK We also had to gather feedback on our other advertisement texts, for our poster we did a questionnaire this included three simple questions, what do you like about the poster? What don't you like and why? And finally what would you improve? these simple questions allowed us to get clear feedback on our poster so we could improve it, firstly people said that we had used a lot of the conventions have the billing block in the right place and the title in the centre and at the top of the page which is where it is meant to be located.
- 10. ROOM FOR IMPROVEMENT However people said that the colours weren’t very comical and could give off the wrong impression to the target audience, they also said that the background was to bare and could use some additional material. From this we decided to completely change the colour from a dark blue to a mixture of yellow and light blue these vibrant colours gave a better feel to the poster and we all agreed it related better to our genre. Final Copy.